Esin Arda

17 Flips | 2 Magazines | 6 Likes | @esnarda | Keep up with Esin Arda on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Esin Arda”

The Most Successful Brands Focus on Users — Not Buyers

What makes a brand successful in the digital age? A joint study by SAP, Siegel+Gale, and Shift Thinking suggests that digital brands don’t just do things differently; they also think differently. Where traditional brands focus on positioning their brands in the <i>minds</i> of their customers, digital …

Brands Are Doing More Experiential Marketing. Here’s How They’re Measuring Whether It’s Working

As brands see more and more people use ad blockers, tune out TV spots or cut the cord altogether, it’s easy to see why Jaguar, Absolut, Mastercard …

Marketing

Fixing 5 Problems in Moving Visitors Toward Conversion with Analytics

Face it. Business has but one purpose: moving visitors toward conversion and ensuring they become loyal advocates for the brand. Period. That’s …

10 marvellous digital marketing stats we’ve seen this week

In the meantime, let’s get down to business.46% of consumers have used social media to ‘call out’ brandsA new report by Sprout Social has revealed …

Digital Marketing

Your Customer's Second Purchase Is the Most Important

True customer acquisition doesn't end after the first purchase.<p>The first purchase is a necessary step, but the second purchase is really the key to …

The Science of Increasing Customer Loyalty

A common misconception about conversion optimization is that your work ends when the user converts.This is a limited way of viewing things, however, …

Customer Experience

15 Ways to Supercharge Your Digital Marketing

Good marketing programs involve strategy, goals, target audience, tactics and measurement. Great marketing programs often include a special …

Marketing

The Future of SEO

This column is authored by digital marketing expert, Nitin Vishwakarma People haveThe post The Future of SEO appeared first on iamwire.

How Billion-Dollar Companies Think Differently About Customer Relationships

Every business needs repeat buyers. Look for patterns to help you increase the lifetime value of each customer.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Everyone knows great products, solid branding and a thriving corporate culture help a company achieve massive growth. But …

Business Strategy

Reinventing The Role Of The CMO

Everything from the changing socio-political climate around the globe to the increasingly digital world we operate in is placing downward pressure on the CMO. As such, the tenure of the CMO continues to decline relative to the CEO and CFO. Coke, the quintessential marketing-driven company, …

CMO

How Adidas Creates Moments of Relevance

When we launched the adidas content hub, www.GamePlan-A.com, in May 2016, we put culture at the core of our content marketing strategy. The goal of …

Content Marketing

Does Your Blog Feature These 5 Critical Content Types?

The more you publish on your blog, the more traffic you get. This is a general rule in content marketing and it's backed by many studies. But what …

The State of Customer Acquisition for SaaS Businesses [Infographic]

McKinsey research shows that any SaaS company that grows at 20% has over 90% chance of extinction in the next 5 years. In other words, failure to …

Marketing

How to master content marketing

To create content that attracts people to your business, show how your product or service can add value to their lives.<p>Many small and medium-sized enterprises (SMEs) are turning to content marketing to draw in potential customers, without directly selling or advertising to them.<p>This marketing …

Marketing

Why Focusing Too Much on Acquisition Will Kill Your Mobile Startup

<i>I am a big fan of AARRR. But it has one major issue: it focuses on Acquisition instead of Retention. And that could destroy your mobile startup.</i><p><b>The</b> …

Web & Mobile Development Strategy (Cloud Native Architecture) Part — 1

<b>About Me:</b> Application Architect at Oildex, a Services of Transzap Inc,.<p>Cloud Native Architecture series Overview. As this post also referred to …