Ersegun Kocoglu

307 Flips | 15 Magazines | 10 Likes | 9 Following | 12 Followers | @ersegun | Ersegun Kocoglu is the Founder and CMO of Market Me Marketing Consultancy Company

How to actually get noticed on social media

Promote your work like a pro.<p>Social media isn't just for sharing photos of your breakfast and arguing over Star Wars movies. If you're starting a new business or launching a side project, these networks can also spread the word about your work. But how do you stand out in the sea of information? …

Social Media

A month with Nest's latest smart thermostat

Nest's programmable thermostat has just turned four, and the company marked the anniversary with the debut of its third-generation device. Four years ago, thermostats were still boring blocks stuck to your wall and while programming them was already possible, it was always a painful process. Once …

A flood of cheap money is fueling the mega-mergers boom

But analysts warn that hastily arranged corporate marriages that seem blissful in good financial times can end in tears, and considerable debts.<p>Companies have already struck 45 mergers and acquisitions with a value exceeding $10 billion (9 billion euros) each in the first nine months of the year, …

Google AdWords Turns 15: A Look Back At The Origins Of A $60 Billion Business

AdWords turns 15 this month. The official birthday is October 23, but Google is celebrating the milestone today. Google’s not much of a stickler for …

Nissan unleashes its autonomous car prototype in Japan

Nissan has begun testing its Leaf-based autonomous car prototype, not on private property, but on Japanese inner city roads and highways. To be exact, the automaker wants to put its "Piloted Drive" mode (part of its Intelligent Driving System) to the test, which can take control of the car in …

5 Steps to Building a Successful Talent Pipeline

The strength of your current and future talent is a great predictor of your business's success. So, here are 5 simple steps to ensure you build your talent pipeline.<p>Research continues to show that companies who invest in their own talent create greater returns for their shareholders. One example is …

Persistent Gaps In Perceptions Threaten To Get In The Way Of Future Customer Experience Improvements

Back in 2005, Bob Thompson of CustomerThink, conducted a study for RightNow Technologies (now part of Oracle) called The Loyalty Connection: Secrets To Customer Retention And Increased Profits. Part of the study looked at the differences in perceptions that exist between executives and customers on …

20 Mistakes You're Making With Your Teeth

Taking care of your pearly whites isn’t rocket science, but it’s easy to slip into habits that could cause heartache—er, toothache—in the long run. …

Happiness Isn’t the Absence of Negative Feelings

Happiness feels intolerably elusive for many of us. Like fog, you can see it from afar, dense and full of shape. But upon approach, its particles loosen and suddenly it becomes out of reach, even though it’s all around you.<p>We put so much emphasis on the pursuit of happiness, but if you stop and …

5 Ways to Use Storytelling in Your Social Media Marketing

Do you want to use storytelling in your social media marketing?<p>Are you looking for inspiration?<p>Building your social media campaigns around stories …

5 Rules for Stand-Out Marketing Campaigns

This story appears in the November 2015 issue of <i>Entrepreneur</i>. Subscribe »<p>Seven years ago, in the midst of an economic recession, Boston’s Yale Appliance + Lighting was losing money. “I’d read somewhere that people will buy some things anyway during a recession -- and one of those things was …

Marketing

Block Island wind farm, off Rhode Island, finally brings wind power to America’s oceans.

Wind-generated electricity has become a big business in the United States. From virtually nothing a decade ago, it has boomed to account for about 5 …

Boy, Honda's Not Giving Up This Whole Hydrogen Car Thing

Honda, it turns out, is serious about this hydrogen fuel cell thing.<p>On Tuesday, the Japanese automaker unveiled the production version of its Clarity …

Internet of Things: Opportunities and challenges for semiconductor companies

The nascent Internet of Things could open vast opportunities to semiconductor companies—provided that they prepare now.<p><b>The Internet of Things (IoT)</b> …

4 Simple Metrics to Prove the Value of Your Social Media Marketing Strategy

<b>Author: Jamie Lewis</b>Most social marketers I know have been hard at work trying to build a robust presence on various social channels, be it Facebook, …

Marketing

Volvo Says It Can Target Likely Car Buyers on TV, Just Like Web Ads

The car brand says it has sold more cars as the result of laser-targeted TV campaigns<p>By<p>Mike Shields<p>Mike Shields<p>The Wall Street Journal<p>Biography<p>@digitalshields<p>mike.shields@wsj.com<p>Volvo says it has started delivering TV ads to people who are probably in the market for cars--and actually prefer the …

Luxury Lifestyle

Starbucks' Vice President of Design + Content Jeffrey Fields Reveals Their Red Cup Design

While coffee preferences vary and CH often prefers to consume local, indie coffee brands, Starbucks plays a critical role in global coffee adoption—and they aim to do so responsibly. Moreover, they're one of only a handful of brands whose iconography has reached the world over. Since 1997, …

Customers

Millennials Don't Want Ads. They Want Stories.

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The old logic of marketing was that the more advertisements you throw at the younger generations, the earlier you can get them hooked on your brand. This approach might have made sense during the prime days of Madison Avenue, but it’s …

Marketing

Competing on Customer Journeys

The explosion of digital technologies over the past decade has created “empowered” consumers so expert in their use of tools and information that they can call the shots, hunting down what they want when they want it and getting it delivered to their doorsteps at a rock-bottom price. In response, …

5 Dumb things that businesses are doing today

If the business of America is business than we are in a hell of a lot of trouble. It seems sometimes that some of the best and brightest people are …

Social Media

Is crossing your legs bad for you?

Should you avoid sitting on a chair with your legs crossed?<p>How do you like to sit on a chair? Many people prefer to cross one leg over the other. In the 1980s, British comedian Kenny Everett even made it his trademark – extravagantly crossing, uncrossing, then recrossing his legs while dressed in a …

Why Your Customers’ Social Identities Matter

Why don’t customers do what they say they’ll do? Consider the experience of the home appliance manufacturer Electrolux. On the basis of its customer feedback, it once contemplated offering free washing machines and using smart technology inside them to charge customers by the wash.<p>In prelaunch …

"I Am Millennial. Hear Me Roar!"

Tomorrow's Leaders Weigh in on Business, Leadership and Doing Good.<p>What do I want from my career? And what is the true purpose of business? These are …

How Marketing Will Change In 2015: The Creative Forecast

By Jeff Beerlong Read<p>It’s a new year and time for prediction and anticipation. How much mobile-first, e-commerce-driving engagement will you be …

Creativity

The Truth About CSR

Most companies have long practiced some form of corporate social and environmental responsibility with the broad goal, simply, of contributing to the well-being of the communities and society they affect and on which they depend. But there is increasing pressure to dress up CSR as a business …

7 Marketing Technologies Every Company Must Use

With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed.” Indeed, according to my research into 351 mid-market B2B companies, except for companies in …