Erin Yamauchi

173 Flips | 7 Magazines | 7 Likes | 1 Following | @erinyamauchi | Keep up with Erin Yamauchi on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Erin Yamauchi”

How PR pros can win at media relations

Few professions have changed as dramatically in the Digital Age as media relations.<p>It used to be simple: You cultivated relationships with reporters …

This telescope might show us the beginning of the universe

When and how did the universe begin? A global group of astronomers wants to answer that question by peering as far back in time as a large new …

Universe

This Hotel in Bolivia is Made Entirely Out of Salt

Even the tables and chairs.<p>If your travel plans need a little flavor, just add salt.<p>Bolivia’s Hotel Palacio Del Sal—the Salt Palace—lives up to its …

South America

The Perfect Pacific Coast Highway Road Trip

If you’re departing from San Francisco, it’s a good idea to kick-start the morning with a hearty breakfast. Welcome to the Ferry Building Marketplace …

Santa Barbara

How to Increase the Facebook Visibility of Your Local Business

Do you have a Facebook page for your local business?<p>Are you looking for ways to reach your customers on Facebook?<p>Because your audience is naturally …

Social Media

Why schools should be more like organic farms

The problem with schools isn't that they work poorly. It's that they work too well at doing the wrong thing.<p>Nine years after Ken Robinson delivered the most-watched TED talk of all time, the education expert is back with a book that answers the talk's titular question, "Do Schools Kill …

Edelman loses executives and clients over climate change stance

Public relations giant Edelman has lost valued executives and clients by trying to play both sides of the climate debate<p>Edelman, which calls itself the world’s largest public relations firm, has lost four executives who lead its corporate-responsibility practice – at least in part because of the …

Facebook just completely changed the way it charges advertisers — here's how people in the industry feel about it

From now on, advertisers who buy ads on a cost per click (or CPC) basis will only have to pay when users actually click a link to their brand's website or app. They will no longer have to pay when when the user likes, shares, or comments on the post.<p>The idea is that advertisers who care about link …

In Japan, Where to Find Gifts That Are Actually Good

Amid the kitsch, stores crafting memorable souvenirs can be found.<p>When you’re visiting Japan, it’s apparent the country loves western brands and …

Japan

Sanskrit Top 40: Must-Learn Lingo for Yogis

1.9K<p>SHARES<p>How's your Sanskrit? Studying up on the language of yoga helps you delve deeper into the practice by making both philosophy and asana more …

8 Lessons We Can Learn From The Dalai Lama On His 80th Birthday

In his lifetime, His Holiness the Dalai Lama has become the quintessential example of what it means to live each day with the utmost compassion. He is able to look at the world -- and all of the individuals it encompasses -- without filters or biases, and wholeheartedly believe in a communal …

Three Credit Cards That Will Save You Money on Summer Travel

Make sure you have these pieces of plastic in your wallet before you head out the door.<p>Americans drive an average of almost 1,000 miles a …

Personal Finance

How to Target Your Facebook Ads Effectively

When setting up advertisements within Facebook, one of the first things to be aware of is the campaign structure which you should adhere to when …

Brands Ignore 87% of Social Media Customer Queries

According to a recent survey, social media active brands are developing a very bad reputation for their non-existent customer service.<p>But what is the …

Why Brands Need to Invest in Experiential Marketing

With so much content available to consumers every which way, experiential marketing is a good way for brands to stand out.

How Quaker Oats Leveraged Mommy Bloggers

Quaker Oats has enacted a very successful niche social marketing campaign on Twitter with the help of mommy bloggers, using the #KeepPlaying hashtag …

FTC's endorsement guide update hints at stricter rules for social media marketers

Dive Brief:<p>The FTC has updated the "What People Are Asking" portion of its FAQ page for endorsement requirements with more direct and detailed …

Where Social Media and SEO Fit in Today’s Content Marketing Mix

Whether your role is in search, social media, marketing communications or PR, the importance of content marketing is unmistakable.Brand content …

The Editor's Suitcase: How to Pack for a Cruise

Packing for a ship is a bit trickier than your typical vacation, as almost every cruise line out there still has rather strict and particular dress codes. "For my small ship cruise next week, I had to make sure my suitcase included the right mix for both sporty shore excursions and days at sea by …

How to Choose the Right Cruise for You

Cruising has become so much more than a means of island hopping around the Caribbean. These days, you can enjoy world-class dining, spas, zip lines, …

7 Reasons Cruising Is a Great Way to See the World

Once upon a time, taking a cruise was simply a means of island-hopping around the Caribbean. Today, however, cruising offers so much more than that …

River giant Viking Cruises christens first ocean ship

BERGEN, Norway -- River cruise giant Viking's move into ocean cruising officially kicked off Sunday in Bergen, Norway with the christening of its first ocean ship, the Viking Star.<p>Bergen mayor Trude Drevland served as godmother for the 930-passenger vessel in an elaborate, music-filled evening …

How Viking Hopes to Change Ocean Cruising Forever

The company’s newest ship may have started a sea-going revolution.<p>Christened in Bergen, Norway on May 17, the Viking Star is the first vessel of the first new ocean cruise line launched by anyone in a decade. While it’s packed with innovative features, the biggest change it may bring to the …

Puerto Rico: Why Go Now

A surge in investment has given San Juan newfound sophistication.<p>Stay<p>The revamped 319-room Condado Vanderbilt Hotel—a 1919 Spanish Revival landmark …

Puerto Rico

Twitter Chat Recap: Best Places to Travel in 2015

If you missed our most recent Twitter Chat on the Best Places to Travel in 2015, don't fret, we've got the day's best tweets right here! From Chile, …

A New River Cruise Opens Up Remote Southeast Asia

Curious eyes followed us as we trekked under tamarind trees on a dirt path that traced the shore of the Mekong River. With villagers watching …

Vietnam

Travel to Cuba: What You Need to Know

It’s happening, people. Travel to Cuba just got as little easier, thanks to a new set of regulations that take effect today and expand on President …

Cuba

Twitter Chat Recap: Cruises

Missed our Cruise Twitter Chat? See what's buzzing in the cruise world with the day's best tweets, here:<p>[<a …

TODAY Show: Top Romantic Getaways for 2015

Travel + Leisure's own Jacqueline Gifford discusses where to go with your loved one this Valentine's Day—and all year long. Watch for some of the …