Erin Bradley Neer on Flipboard

@erinneer | 1,010 Articles | 4 Magazines | 11,396 Followers | Retailer. Traveler. Dog lover.

7 Of The Best Strategic Uses Of Consumer-Facing Tech In Retail & Hospitality

Here are my top picks for pioneers embracing new forms of technology at retail, to differentiate themselves among digitally savvy target audiences. In so doing, they’re better meeting consumer needs such as product customization, or quality and speed of service and payment. Below are 7 standouts …


This Is How You'll Shop In 2020

Mall rats, rejoice.

If you want to be happy, recent research suggests, you should spend your money on experiences, not things. It’s a wise sentiment, with income being a limited resource and all. You work hard for your paycheck. You want to get the most out of it.

On the other hand: Shopping is fun! …

San Francisco Bay Area

Etsy Wants To Bring Its Handmade Wares To A Brick-And-Mortar Chain Store Near You

Selling their handmade wares in big, national stores is a logistical and financial challenge for small businesspeople on Etsy.

By the time Anthropologie placed an order for 10,000 of her screenprinted hand towels and napkins, Kristina Basgen had already been selling her designs on Etsy and at craft …


Collaborating Online Is Sometimes Better than Face-to-Face

If you’re embracing online collaboration as a necessary evil — the only way to work with an increasingly dispersed team of global or remote workers, for example — then you’re doing it wrong. Online collaboration is not a second-best substitute for face-to-face work: It’s a complement with its own …

How Much Does Customer Social Media Angst Really Matter?

Motrin Moms. Dell “hell.” “United Breaks Guitars.” These case studies are legendary among marketers. They each show how consumer feedback delivered through social media slayed a popular brand.

For marketers in the digital age, negative customer feedback that takes on a life of its own is a …

Lowe's: The Home Improvement Retailer Of The Future

In other blogs I’ve looked at how cutting-edge companies like Amazon and Apple are getting closer to their customers by using consumer data to take the friction out of the purchasing process. That’s why you may be surprised that one of today’s leading lights in the retail space is actually a home …

The Future

Facebook just bought a startup that can find every product for sale online

Facebook has bought shopping search engine The Find.

We first spotted the news in a tweet before the company announced the acquisition in a post on its website.

TheFind bills itself as "the only way to search the entire shoppable web." Its proprietary search engine lets you type in something you're …

How Rebecca And Uri Minkoff Are Shaking Up Retail

The fashion-world siblings are bringing digital innovations to the dressing-room experience.

When accessories and apparel designer Rebecca Minkoff opened her eponymous company’s first store in Manhattan in November, she and her brother Uri, the business’s cofounder and CEO, wanted to create a wired …

Starbucks's Mobile App Payments Now Represent 16% Of All Starbucks Transactions

Now that's what you call "grande."

Forget about Apple Pay for a moment—when it comes to mobile payment big shots, no conversation can ignore Starbucks.

Speaking about mobile payments during the company's January 22nd earnings call, Starbucks CEO Howard Schultz busted out some pretty impressive …

Tour A Museum Full Of The World’s Stolen Art

Just like some faceless supervillain, you can enjoy a stolen van Gogh without ever leaving your house!

The Concert by Johannes Vermeer. Poppy Flowers by Vincent van Gogh. Rembrandt’s The Storm on the Sea of Galilee. These are some of the world’s most famous and expensive paintings ever stolen. …

How Timberland used customer data to reboot its brand - The Washington Post

STRATHAM, N.H. — There are few shoes more recognizable than the Timberland yellow boot. You know the one: The high-top styling, the sturdy-looking nubuck leather, the rubber lug sole to protect feet from sheets of rain or piles of snow.

But the durable boot — and the rest of Timberland’s footwear …


Gucci’s Valeria Cicino on Future Retail’s Experiential Opportunities

Gucci's Digital Marketing and Communication Executive Cicino on making the customer the center of a new approach to retail

Luxury Brands

How to Prevent Experts from Hoarding Knowledge

Asked if he would be willing to share his hard-earned knowledge with others in the company before he retired, the engineer laughed. “Why would I do that?” he asked. “First off, I don’t owe this company anything more. I’ve given 35 years to this outfit, and I hope they miss me when I’m gone. Or,” he …

Immersing Shoppers in Product Experiences to Push Sales [Future of Retail]

PSFK’s 2015 Future Of Retail Report asks retailers to leverage their physical presence to offer immersive product experiences.

Even though online …


Build a Company Where Everyone’s Looking for New Ideas

Bigger firms often have a harder time being innovative than smaller ones. For starters, their huge and well-funded R&D facilities full of smart engineers and designers don’t necessarily capture all of the good innovations going on. What’s more, it’s awfully hard for corporate managers to sift …

Omnichannel vs Multichannel and the Store of the Future

You can’t attend an ecommerce conference without one or ten sessions on “omnichannel” on the agenda. Like big data, it’s a buzzword that leaves many …

The Future

Zappos Embraces Its Quirkiness to Stand Out in San Francisco's Tech Crowd

Walking into Zappos’ tech-savvy San Francisco office—dubbed Zappos Labs—it becomes clear that this is not the typical Silicon Valley space often …

San Francisco Bay Area

Apple Pay Has Retail CIOs Rethinking How Customers Pay

When Smoothie King decided to change its point of sale system, the company didn't just make alterations to what was currently in more than 600 …

Apple Pay

Let Employees Choose When, Where, and How to Work

A sense of freedom — the ability to choose what you work on, as well as how, when, and where you perform your work — is a growing priority for talented professionals across sectors and industries, and one of the core elements of a fulfilling career.

According to a 2009 Forrester report, by 2016, 43% …

Why Online Retailers Continue To Open Brick-And-Mortar Stores

Editor’s note: Mike Kercheval is president and CEO of International Council of Shopping Centers.

In an age when new technology and the growth of pure online-only retailers have industry analysts questioning the future of brick-and-mortar stores, what are online retailers doing to grow their …

Online Life

The Secret to Customer Engagement? Shrink Your Big Data

Across the world, there is a tectonic cultural shift redefining customer behavior. Today’s customers are doing more, demanding more and engaging with companies on their own terms. Businesses are being forced to rapidly change the tactics they use to reach out to and serve customers as they come to …

I Hate Meetings. You Hate Meetings. Let's Change That

Aaron Frazin, CEO of Charlie App, serves up three unconventional pointers to slay your next meeting.

Meetings are something that are hard to do well, especially when you are trying to win new business or work a new connection. The nerves. The unknowns. The put-you-on-the-spot pitch process. But it …

Newest Workers for Lowe’s: Robots

Lowe’s Cos. is introducing robotic shopping assistants at an Orchard Supply Hardware store in San Jose, Calif., in late November. Lowe’s, which …


Digital-Physical Mashups

In the early days of the digital revolution, many leaders of established companies did their best to ignore the upheaval, convinced that the threat from new technologies wouldn’t ever amount to much. As that premise faltered, many flipped in their thinking, concluding that digital would inexorably …

5 Ways to Improve the Online Shopping Experience

This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations.

It’s time to talk about customer experience on the web.

If a woman is shopping for a new pair of heels and the store clerk offers her men’s loafers, she'd …


Don't Show Customers A Rerun: Keeping The Customer Service Experience Fresh

Humans (including customers) will adapt to any situation, good or bad, over time: Bad stuff will eventually seem less bad, which is handy, but good stuff will eventually seem less good as well–which can be kind of a problem. This is called the principle of hedonic adaptation.

The implication for …

Customer Service

How Thomson Reuters Is Creating a Culture of Innovation

It’s not easy for big companies to innovate. As Steve Blank, Clay Christensen, and many others have pointed out, once firms reach a certain size, most of their resources (and investment dollars) are rightly devoted to executing and defending their existing business model. Moreover, the skills that …

To Innovate in a Big Company, Don’t Think “Us Against Them”

“This seems like pie-in-the-sky wishful thinking. Have you actually seen this done?”

I often hear this question when I visit companies and speak about how to make an innovative idea less terrifying to high level executives. The skepticism is warranted. There are plenty of pundits arguing that big …

iBeacon: Just One Piece Of Your Retail Marketing Puzzle

No doubt, iBeacon is creating a marketing revolution.

With this technology, you can understand exactly where customers are in your store. This gives you the opportunity to send them relevant, contextual advertisements, offers and alerts in real time. Just imagine communicating with customers as they …