Link Building Illustrated

Selected columns, posts, news and videos about link building and linking strategies. Curated by linking strategist Eric Ward, publisher of LinkMoses Private http://www.ericward.com/lmp

Eric Ward
My debut column with Tye Odom for Randall-Reilly: Usability and Quality, Not Gimmicks, are Key to SEO Success.
SEO Keys - Content, Site Structure, Links
randallreilly.com
Mar 3, 2017
Eric Ward
How and Where to Repost Blog Content Safely
convinceandconvert.com - Sean Martin
It’s no surprise that after all the time and energy you put into creating a blog post, you want it to generate the reads and engagements you feel it …
Feb 23, 2017
Eric Ward
The Internet's Original Sin
The Atlantic - Ethan Zuckerman
It's not too late to ditch the ad-based business model and build a better web. Ron Carlson’s short story “What We Wanted To Do” takes the form of an apology from a villager who failed to protect his comrades
Aug 14, 2014
Eric Ward
Why Only Two Search Ranking Factors Really Matter – HW #95
stonetemple.com - Eric Enge
It’s easy to overcomplicate anything, especially SEO. Don’t get me wrong, SEO is a highly technical and complex endeavor. But if you understand just …
Nov 28, 2016
Eric Ward
SEO Trends: What Does SEO in 2017 Look Like?
business2community.com - Avinash Nair
The proliferation of bad content on the internet has led marketers to disown many old SEO tactics quicker than you can say ‘grey hat.’ Some bold …
Dec 23, 2016
Eric Ward
LinkedIn Changes: What Marketers Need to Know
socialmediaexaminer.com - Viveka von Rosen
Do you have the new LinkedIn experience? Wondering what’s changed? LinkedIn has made it easier to find new contacts, interact with connections, and …
Jan 2, 2017
Eric Ward
Why Links Are Still a Powerful Ranking Factor – Here’s Why #82
stonetemple.com - Mark Traphagen
As Google becomes more sophisticated in evaluating content and relevancy, are links to your pages becoming less a priority? We have the data from a …
Aug 29, 2016
Eric Ward
The Magical Content that Gets Links and Shares – New Research
buzzsumo.com
Earlier this year an article about Pokemon Go achieved the rare accomplishment of being shared over 100,000 times and also acquiring 70,000 links …
Nov 1, 2016
Eric Ward
Why the Two-Part Ranking Model Simplifies SEO – Here’s Why #84
stonetemple.com - Mark Traphagen
SEO seems so complex. Can The Art of SEO lead author Eric Enge really reduce it down to just two essential factors? Find out in this episode of our …
Sep 12, 2016
Eric Ward
Why Google Should Not Be Your Only SEO Strategy – Here’s Why #73
stonetemple.com - Mark Traphagen
Google is still the big dog in traditional search, but don’t think that’s the end of the story. These days, search involves more than what we might …
Jun 20, 2016
Eric Ward
Backlinks from Client Sites, Sites You Own, Widgets, & Embedded Content: How to Maximize Benefits & Avoid Problems - Whiteboard
moz.com - Rand Fishkin
When it comes to certain kinds of backlinks, avoiding penalties can be a real gray area. How can you earn the benefits without gaining the scrutiny …
Nov 25, 2016
Eric Ward
https://moz.com/blog/battle-for-traffic-organic-vs-social-media
The Battle for Traffic: Organic SEO vs. Social Media Marketing
moz.com - Alexandra Tachalova
Nov 15, 2016
Eric Ward
Updated: Google: Penguin Can Discount All Your Links, Good Or Bad
seroundtable.com - Barry Schwartz
When speaking yesterday, a statement I made about manual actions was phrased in a way that sounded like I was talking about Penguin -- that was …
Oct 14, 2016
Eric Ward
The Noob Friendly Guide To Link Building
ahrefs.com - David McSweeney
The problem: there’s a lot of information out there about link building. Some of it good. Some of it not so good. Some of it just plain bad. So to …
Aug 23, 2016
Eric Ward
Google Support Rel Canonical For PDFs
seroundtable.com - Barry Schwartz
The other week we reported that Google doesn't support real canonical for image search. But Google's John Mueller clarified this morning that they do …
Aug 23, 2016
Eric Ward
5 Types Of Content You Shouldn't Be Publishing Anymore
Forbes - Jayson DeMers
If you want to stay relevant in the field of content marketing, you need to constantly refine and update your strategy. “Successful” content needs to fulfill a number of conditions in different areas,
Aug 24, 2016
Eric Ward
Google Local Business Cards or Posts about to roll out to 'thousands' of SMBs - Search Engine Land
searchengineland.com - Greg Sterling
News On Search Engines, Search Engine Optimization (SEO) & Search Engine Marketing (SEM) Google Local Business Cards or Posts about to roll out to …
Aug 19, 2016
Eric Ward
How to Create a Successful Expert Roundup Article
curatti.com - Ann Smarty
33160680 – expertExpert roundup articles have been around for ages but they have been increasingly popular lately.In a Huffington Post opinion piece …
Aug 15, 2016
Eric Ward
3 White Hat Link Building Techniques That Go Far Beyond Links
ahrefs.com - Ryan Stewart
My name is Ryan Stewart and I'm a digital marketing consultant with over 8 years of experience working with clients like Target, Accenture and the …
May 18, 2017
Eric Ward
http://m.youtube.com/watch?v=p4KFMZBfpt8
Eric Ward
Aug 18, 2016
Eric Ward
http://zoomspring.com/eric-wards-linkmoses-private-link-building-done-right/
Eric Ward
Aug 18, 2016
Eric Ward
Link prospecting tips and tricks - Search Engine Land
searchengineland.com - Andrew Dennis
News On Search Engines, Search Engine Optimization (SEO) & Search Engine Marketing (SEM) Andrew Dennis is a Content Marketing Specialist at Page One …
Aug 2, 2016
Eric Ward
10 Link Building Hacks You Need to Know | SEJ
searchenginejournal.com - Andrew Raso
Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more …
Aug 15, 2016
Eric Ward
What The Three Stooges Can Teach Us About Links - The Curly Theory of Link Building - -
ericward.com
What The Three Stooges Can Teach Us About Links, aka The Curly Theory of Link Building I read today about how all three major search engines have …
Nov 4, 2009
Eric Ward
Marketing
44 Types of Content You Can Use to Promote Your Product, Service, Business, or Self
Inc Magazine - Larry Kim
Are you stuck in a content rut, writing blog posts about the same topics over and over, constantly trying to come up with some kind of unique angle to give your content some color? Coming up with original
Aug 18, 2016
Eric Ward
Link Building At The Speed Of Natural - Examples Of Natural Link Building - -
ericward.com
Link Building At The Speed Of Natural – Examples Of Natural Link Building (Author note: This post is an update to a column I wrote for Search Engine …
Aug 9, 2016
Eric Ward
How long does it take for a link to influence rankings? [#ChartoftheDay]
smartinsights.com - Alexander Clark
SEO 101 states; the more* links pointing to your page, the better. But just how long does it take to influence the SERPs?*by more, I mean more …
Aug 16, 2016
Eric Ward
Social Media
The Wall Street Journal is changing up its paywall, offering guest passes and expanded link-sharing on social
Nieman Lab - Shan Wang
“The destination has become a very hard place to protect.” The Wall Street Journal’s proposition has, for many years, been clear: Pay for our journalism, including online. Many do: The Journal recently
May 5, 2016
Eric Ward
Promoting an Undervalued / Forgotten Asset for Links
pageonepower.com - Andrew Dennis
Securing real, worthwhile links means promoting a page on your site to a relevant audience. But, link building isn’t magic; the promotion will only …
Jul 21, 2016