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Engagement rate is a vanity metric that simply doesn't cut it anymore, here's three alternative approaches to dig deeper into your audience's actual engagement with your brand. You're reading Entrepreneur
Like all tech giants, Amazon is regularly criticized for various policies and practices. But no issue has been as contentious this year as selling its facial recognition tech Rekognition to law enforcement.
While Stuart Wall was a student at Harvard Business School, he thought he'd help his older sister promote her pottery studio back home in Indiana by buying ads on Google. The result, he told Business in
Advice on content marketing always talks about getting people to your blog. But, what about once they’re there — how do you get them to then buy from you? That’s the conversion half of content marketing,
DealMakers Podcast. During his exclusive interview, he shared how his team is transforming how the world makes things, the fundraising process, what it’s like building a nearly 500 person company in less
The other day I went to lunch with a group of ladies. We all follow gluten-free diets and met up to eat pizza at a restaurant where everything on the menu is gluten-free. This is the second gluten-free
Effective communicators rely on this technique to control their company's narrative. Good communicators know how they're going to answer questions about their company's products, financials, or vision.
Start tracking relevant data to make informed decisions on your marketing ROI. By Kasey Kaplan, founder of KWK Studio and co-founder of Urban FT Almost every company I’ve ever talked to says they have
Generating significant revenue each month is the dream goal for anyone starting their own e-commerce brand. Unfortunately, many fail to generate any sales at all—in fact, Practical Ecommerce estimates
If you're selling to affluent customers, who you are is much more important than what you do. Find out how to become an authority, celebrity or expert to attract the right market. The following excerpt
To master any skill, you must practice it daily; so review your closing skills every chance you get. Learn how to legitimately convey or create a sense of urgency. The more urgency a buyer has, the more
Customers buy based on what they feel, and in Disney's case, that feeling is a reminder of childhood. If you're in the business of selling things (which really everyone is), you've probably had a moment
The internet is about to lose its mantle as the fastest-growing sector of the global advertising market for the first time in two decades, as brands seeking risk-free space to spend their ad budgets turn