Eric Meyer

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Inside Apple's PR Practices, From Media Control to Attitude Shift Under Tim Cook

In a lengthy 9 part exposé, <i>9to5Mac</i>'s Mark Gurman delves into the inner workings of Apple's PR team. While much of what Gurman covers is already fairly well known, his coverage provides an expansive look at the way Apple's PR team operates, from its organizational structure to its efforts to control …

Lyft Says Uber’s Recruitment Efforts Are Hurting Drivers

Seeing Through the Illusion: Understanding Apple’s Mastery of the Media

<b>“Beautifully, unapologetically plastic.”</b><p><b>“Feature for feature, it’s identical to iPad Air in every way.”</b><p><b>“Just avoid holding it in that way.”</b><p>Apple’s public relations (PR) department is probably the best in the world — certainly more impressive at shaping and controlling the discussion of its products …

Tweet This Hashtag in NYC, and Reebok Could Run a Pair of Sneakers Over to You

Starting today, New Yorkers who tweet their shoe size and address with the hashtag #ReebokHDS could get a visit from the brand's Human Dispatch …

10 Universal Marketing Lessons from the ALS Ice Bucket Challenge

The climax of the ALS Ice Bucket Challenge has come and gone, but there are still plenty of people dumping freezing cold buckets of water on their …

Richard Branson
Howard Schultz