Eric Ho

8 Added | 1 Magazine | 6 Likes | 3 Following | @ericho8 |

A New Story: Reinvent Digital Marketing For The New Consumer Relationship

We’ve all seen this play out in life: There’s the popular, interesting friend—the reason everyone comes to the party—and the sidekick, the one …

3 Essential Branding Lessons From A Rare Steve Jobs Interview

Jobs’s work with legendary designer Paul Rand taught him lessons that any designer, client, or entrepreneur should take to heart.<p>The year is 1986. Steve Jobs meets Paul Rand, the genius responsible for branding IBM, UPS, and Westinghouse. Having just been ousted from Apple, Steve asks Rand to …

Graphic Design

What Aristotle Can Teach You About Marketing

You have to make your argument, it has to make sense and it has to make an emotional connection.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Thousands of years ago, a guy named Aristotle had lots of ideas about everything from religion and ethics to medicine and science.<p>He also …

Marketing

4 Ways Your Brain Tricks You Into Spending

Your subconscious mind loves to shop.<p>We know how retailers trick us into spending. Putting more expensive branded goods at eye level in grocery …

Critical Thinking

17 Free Online Learning Sites that Provide High Quality Opportunities

One thing that you should never stop doing is learning, even if you are no longer in school. With the Internet, our opportunities to learn have never …

A Peruvian billionaire contracted a world-famous design firm to remake his country's private school system, and the results are stunning

So, in 2011, with the help of design firm IDEO, he created one.<p>Innova Schools are the product of that desire. They rely on blended learning — a form of education that uses technology and guided independent study — to get kids thinking creatively, flexibly, and critically. In turn, families pay only …

Education

Smartphones are hurting our children - but the real culprit is bad parenting

Unless we get control of the screens which now absorb so much of our kids' time, their health and their schooling will suffer<p>"Smartphones are psychologically addictive, encourage narcissistic tendencies and should come with a health warning." That was the conclusion of a recent University of Derby …