Eric Cook

79 Flips | 5 Magazines | 33 Likes | 3 Following | 22 Followers | @ericcook | Recovering banker addicted to cycling, technology, gadgets and digital marketing. Loves public speaking and educating others. http://about.me/ecook

Bedrock Adventure Sandals

Bedrock Sandals was started by two geologists with an idealistic vision for the ultimate minimalist footwear that would match their adventurous …

Morsel Spork

The Spork has received its long-awaited redesign, and this has to be the most versatile outdoor eating utensils available. The Morsel Spork was …

ONE80 Headlamp

Headlamps are very useful, keeping your hands free on your camping adventures, hiking, running, outdoor recreation and work experience, but most …

Shockstop Seatpost

Philadelphia based RedShift Sports has released the ShockStop Seatpost, an adjustable-stiffness suspension seatpost that smooths out your bicycle …

The ROI of Social Media [Infographic]

Are you having trouble quantifying the business value of your social media marketing efforts?<p>You're not alone - according to this new report from MDG …

If You Want To Humanize Your Brand On Social Media, Try These 10 Tactics

The reason channels like Facebook, Twitter, Instagram and YouTube are so successful is because they encourage two-way conversations with customers. If you want those conversations to be successful and ultimately lead to conversions, you have to remember that people want to talk to other people, not …

Public Relations

How to Use Google Analytics for Social Media: A Beginner’s Guide

Did you know that social media spend will increase by 71% in the next five years? And did you know that 42.3% of marketers believe that social media …

The 12 most important elements of a technical SEO audit

<b>Contrary to popular belief, technical SEO isn’t too challenging once you get the basics down; you may even be using a few of these tactics and not</b> …

The ‘perfectly optimized’ webpage

Just what is search engine optimization, anyway?<p>It’s the practice of creating a digital piece of content or web page that is Google-friendly. If a …

Mayes School Bus Conversion

The Mayes family have given #vanlife another meaning, they have converted an old school bus into a light and efficient family home. After growing …

Minimalism

ManCan Beer Growler

The ManCan Grab´n Go will quickly become an essential piece of your outdoor kit. This packable growler was developed for carrying around your …

Hydrapak Expedition 8L Bottle

The award-winning HydraPak Expedition 8L holds more than 2 gallons of water, and when empty, packs down to nearly nothing at all. When you´re setting …

Amazon's latest benefit targeted to millennials reveals how terrifyingly powerful the company has become

If millennials couldn't live without Amazon before, they certainly won't be able to live without it now.<p>The e-commerce giant is in talks with banking's big leagues, including JPMorgan Chase and Capital One, about creating an Amazon-branded checking account for its customers, the Wall Street Journal …

eCommerce

Infographic: How your LinkedIn profile can give you an edge

LinkedIn has become the first stop for employers and potential customers to get a sense of who you are—and what you offer.LinkedIn focuses on …

Social Media

Micropodcasting? Facebook tries Voice Clip status updates

More intimate than text but easier to record than video, Facebook hopes voice could get people sharing more on its aging social network. And internationally, where users may have to deal with non-native language keyboards, voice lets them speak their mind without a typing barrier.<p>Facebook is now …

Bank CEOs Can't Agree on How Scared They Should Be of Amazon

Amazon.com Inc.’s been plowing into industry after industry, and executives atop some of the biggest U.S. banks are hoping finance won’t be the next …

Amazon Checking-Account Plan Sees Banks as Partner, Not Prey

Banks have been warily watching Amazon.com Inc. for signs it would threaten their world. The tech giant’s latest move looks more like an opportunity …

20 Social Media Marketing Tips from the Experts

2018 is the year when social media marketing will become a more pivotal strategy than it ever was. One reason for this is the change in the …

The Bitcoin community reacts to crash

Bitcoin and other cryptocurrencies crashed hard, and many people aren’t taking it well.<p>Down from the near-$20,000 highs of early December, Bitcoin …

Cryptocurrency

If You're Serious About Your Career, You Can't Ignore Social Media

Still not convinced? Let these fun facts from a 2015 survey by Jobvite convince you:<p>a. 92% of recruiters report using LinkedIn to hire candidates<p>b. 94% of participants use Facebook in their job search<p>c. 55% of recruiters include Twitter in their sourcing efforts<p>So if you aren’t present on these …

Social Media

Follower Envy? How to Leverage Your Competitors’ Social Networks

So, you checked out your competitors’ LinkedIn and Facebook pages and noticed that your own company’s social following pales in comparison? …

Social Media

Want to really understand how bitcoin works? Here’s a gentle primer

Ars goes deep on the breakthrough online payment network.<p>The soaring price of bitcoin—the virtual currency is now worth more than $250 billion—has …

Bitcoin

Never Run Out of Content: More than 70 Places to Curate Great Content

It's a full-time job to build and maintain your brand, so check out these go-to places to share content.<p>This story originally appeared on Buffer<p>Curating top content from around the web is a great strategy to increase your social media reach. For example, we grew our Facebook reach tremendously with …

Marketing

This One Exercise Has Helped Me Build 2 Multimillion-Dollar Companies in Less Than 24 months

What got you to where you are today will not get you where you want to be.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>A few years ago, I found myself nearly $1 million in debt. Today, I have two multimillion-dollar companies to my name. I've come a long way, but as I look back I …

Entrepreneurship

Someone figured out why the KFC Twitter account follows just 11 people — it's a brilliant marketing ploy

The Twitter account of global fast-food giant KFC has more than 1.2 million followers, but it follows only five English women and six men in return. They're all certified accounts.<p>The women include Victoria Beckham, Mel B, and Geri Halliwell.<p>The six men include a musician, journalist, a Green Bay …

Social Media

Bicycle Shock Absorber

Annoying bumps and vibrations plague all cyclists, the Rinsten Spring is a revolutionary bicycle shock absorber that offers the rider unbeaten …

Can-Am Maverick X3 Max

The Can-AM Maverick X3 Max is a recent add-on to the off-road market and we’re pretty psyched with this baby. The coolest feature is that you get two …

9 Amazing Visual Social Media Tools to Boost Your Authority

Are visuals a part of your social media marketing strategy? Would you like some tools to help boost your visual social media marketing?<p>The fastest …

Facebook built an internal database of 'revenge porn' pictures to prevent repeat sharing

"Revenge porn" refers to the sharing of sexually explicit images on the internet, without the consent of the people depicted in the pictures, in order to extort or humiliate them. The practice disproportionately affects women, who are sometimes targeted by former partners.<p>Facebook has been sued in …

Internet

If You Aren't Doing Content Marketing, You're Missing The Boat

The Content Marketing Institute together with Marketing Profs and Curata released an essential study recently.<p>You need to read it.<p>Why? Because it found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. Content marketing works, and I’ll …

Marketing