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Analytics translator: The new must-have role

The search for vital analytics talent has often focused on data scientists. In this article for <i>Harvard Business Review</i>, we describe the overlooked …

Big Data

The heartbeat of modern marketing: Data activation and personalization

Technology has finally advanced to the point where marketers can use real-time data in a way that is both meaningful to customers and profitable for …

Marketing

Six Tips for Extracting Big Data Insights

The CEO of advertising agency Hawthorne Direct offers some tips for marketers as well as the data and IT pros who have to support those marketing …

Business Technology

After Trump And Brexit, Data Scientists Have One Main Job In 2017

In hot demand, data scientists may feel no need to justify their worth or rethink what they do. That could prove a mistake.<p><i>This story reflects the views of this author, but not necessarily the editorial position of Fast Company.</i><p>It’s hard to think of a hotter field riven by more fundamental …

Polling

How Analytics and BI Shaped the Modern Organization

In the past few years, we’ve seen how analytics help data-driven organizations outperform peer groups and create more innovative opportunities.<p>Today, …

Big Data

Blockchains for Big Data

Big data arose in the early and mid 2000s to meet internet-scale computation needs: ZooKeeper at Yahoo, BigTable and MapReduce at Google, Cassandra …

Notable New and Updated R packages (to October 2016)

As we prepare for the upcoming release of Microsoft R Open, I've been preparing the list of new and updated packages for the spotlights page. This …

Data Science

How the Big Data Explosion Has Changed Decision Making

Organizations I work with increasingly struggle to straddle two painfully polarizing operating principles. On the one hand, they desperately seek greater agility; on the other, they genuinely want to include all the right stakeholders in their processes. This conflict uncomfortably transcends …

Management

The Dirty Little Secret About Digitally Transforming Operations

Earlier this year, we walked the halls of the Hannover Messe, one of Europe’s largest events for industrial manufacturers. The newest robots, 3-D printing systems, and data-mining hardware and services were all there along with a host of people hyping Industry 4.0, the Internet of Things (IoT), …

Acquainted

7 essential Google Analytics reports every marketer must know

You may be using Google Analytics, but are you using it to its full potential? Contributor Khalid Saleh lays out 7 key reports with which every …

Google Analytics

Why we love these 5 data visualization tools (and you should, too!)

If you are from the finance, sales, marketing or operations sector, then you must have noticed that massive data is crawling into your everyday life. …

Data Visualization

Data Storytelling: The Essential Data Science Skill Everyone Needs

Once your business has started collecting and combining all kinds of data, the next elusive step is to extract value from it. Your data may hold tremendous amounts of <i>potential</i> <i>value</i>, but not an ounce of value can be created unless insights are uncovered and translated into actions or business …

Data Visualization

20 Best Big Data Visualization Tools Reviewed

By Edoardo L’AstorinaBig Data is amazing. It describes our everyday behavior, keeps track of the places we go, stores what we like to do and how much …

Data Visualization

Big Data + Analytics + Business Operations = Magic

The pace that companies generate and collect data shows no signs of slowing down.<p>These businesses are then pouring all of this data into data lakes …

Big Data and the Demand for Business Analytics Talent

Core-competency, sustainability, hyper-local, synergy — these terms are all among today’s hottest business buzzwords. Also among the most coveted …

17 Predictions About The Future Of Big Data Everyone Should Read

Almost everyone can agree that big data has taken the business world by storm, but what’s next? Will data continue to grow? What technologies will develop around it? Or will big data become a relic as quickly as the next trend — cognitive technology? fast data? — appears on the horizon.<p>Let’s look …

Big Data

10 Ways Predictive Analytics Improves Innovation

From drug discovery to price optimization, across virtually every industry, more companies are using predictive analytics to increase revenue, reduce …

Business Technology

Predictive analytics for non-geeks: How to get what you need out of big data (webinar)

<b>Anticipating your customers’ needs depends on essential data you can interpret without a graduate degree in data science.</b> <b>Join VB analyst Jon Cifuentes and Bertram Capital’s Tom Long as they discuss the best data tools and platforms for marketers — and essential strategies to meet customers’ needs</b> …

The Most Important Skill in Data Science: Mining and Visualizing your Data

<i>While data scientists have many resources in their tool belt, our research shows that proficiency with data mining and visualization tools</i> …

Data Science Isn't Just For Data Scientists

Today we know that data science isn’t just for data scientists. At least that’s the trend we are seeing radiate upwards from our increasing business-centric approach to the Internet of Things, big data analytics and machine learning. The new data-aware boardroom even sees CEOs and CFOs asking the …

Big Data

9 "Laws" for Data Mining

Analytics initiatives are not failure proof. In practice, they fail often. Bernard Marr, Forbes contributor and author of Big Data: Using SMART Big Data, Analytics and Metrics to Make Better Decisions and Improve Performance, predicts that “half of all big data projects will fail to deliver against …

Data Warehousing

A Guide to Career Success for Aspiring Big Data Analysts

Due to the big data industry’s widening skills gap, the demand for stronger analytical talent is increasing substantially every year. The influx of …

Big Data

8 Open Source Big Data Mining Tools

A survey of the open source data mining tools gaining adoption in today's growing Big Data market.

Data Mining

The Enterprise of the Future: Competing on People Analytics

This post analyzes how people analytics will be the next big enterprise and how companies desperate for top talent need it.<p>For decades, industries and companies around the world have known talent can serve as one of the best competitive advantages. It is also clear identifying the right talent for …

Data Warehousing

10 influential data scientists and why you should follow them

No matter what industry you work in, chances are the applications your business uses are generating vast quantities of data that are increasing …

5 Essential Principles for Understanding Analytics

<i>HBR STAFF</i><p>I’m convinced that the ingredient for the effective use of data and analytics that is in shortest supply is managers’ understanding of what is possible. Data, hardware, and software are available in droves, but human comprehension of the possibilities they enable is much less common. Given …

Data Warehousing

50 Useful Machine Learning & Prediction APIs

<b>By Geethika Bhavya Peddibhotla, KDnuggets.</b><p>As the Artificial intelligence & Machine learning based applications evolve, we see numerous mash ups of …

Roles & Responsibilities of a Successful Analytics Team

After years of working with hundreds of companies, I’ve learned a thing or two about what makes analytics projects successful. I’ve also watched many …

Communication Skills

7 Skills a CMO Needs in the Digital Marketing Era

Remember the BCG model you learned as an undergrad? You know, COWS, STARS, DOGS, AND ?Well, we used to call question marks (?) problem children …

Marketing

SQL vs NoSQL: you do want to have a relational storage by default

The concept of NoSQL databases has been around for a while, but there still are quite a few misunderstandings regarding the topic of relational SQL …