Erica

175 Flips | 1 Magazine | 1 Like | 2 Following | 1 Follower | @ericaann06 | Keep up with Erica on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Erica”

How the News Got Less Mean

The most read article of all time on BuzzFeed contains no photographs of celebrity nip slips and no inflammatory ranting. It’s a series of photos …

TweetDeck Gets a Makeover With New Tweet Panel

Twitter's TweetDeck rolled out a handful of new features on Monday, including a new tweet panel designed to enhance the functionality of the …

Twitter Joins Washington Lobbyists With Its Own PAC

Twitter is joining the lobbying world to influence policy makers on Capitol Hill. The microblogging network announced on Friday the formation of a …

Can You Actually Teach A Millennial How To Do Social Media?

Go ahead, try to “teach” today’s typical college or graduate student how to use Twitter, Facebook, Tumblr or Reddit. As Forbes’ Mark Fidelman reported last year, many graduate programs aren’t even trying – perhaps because of ossified course approval processes, which often take years to get new …

Is Social Media Advertising or PR?

PR excels at messaging, but advertising focuses on results. So where does that leave your social media marketing?<p>Who manages your company’s social media?<p>The social world for marketers remains a space where rules are yet to be written. But whether you think of social media as PR or marketing …

Public Relations

Study Finds Facebook Holds Most Social Media Power Among Luxury Brands

A new report released today by New York University’s Luxury Lab think tank, or L2, measures the performance of social media advertising for almost …

Twitter Launches Its Version Of Universal Search Results

Twitter is in the process of rolling out what you could call its version of “universal search results” on Twitter.com. The changes bring Twitter’s …

This Ad Exec Quit His Job In Disgust Over Oreo's Super Bowl Tweet

An advertising executive says he's dropping out of the game, and it's all because of Oreo's infamous Super Bowl blackout tweet.<p>When the lights went off during the game, ad agency 360i immediately tweeted a simple picture of an Oreo standing in a spotlight, surrounded by darkness, with the text: …

Social Video Startup NowThis News Launches The First-Ever News Channel On Instagram

NowThis News has begun producing original clips that coincide with breaking news, such as the train crash in Spain and the birth of the royal baby. Some of the startup's 37 employees are working solely on the Instagram video product with the goal of producing 15-20 news items per day. The clips …

Retailers Should Think Inside The Box To Cash In On Social Commerce

Social commerce has been bubbling up in all corners of the retail landscape, so it’s not surprising that brick and mortar stores and their e-tailing counterparts are scrambling to grab as many Facebook “likes,” tweets and YouTube haul videos as they possible can. They might still be missing a huge …

Using Social Media to Create ‘The Event’

As final preparations are underway for the July 31st (9am PT) Let’s Chat! #Ciscosmt Training Series USTREAM broadcast, let’s get the conversation going early! Are there certain social media examples used for on- and offline events that stick out in your mind? What made them great or perhaps ideas …

Meet Fancy: A Social E-commerce Platform

Fancy, a crowdsourced cross between Pinterest and a catalog, is capable of selling thousands of units of a product, but only if it grabs the attention of enough users.<p>Pinterest has become a significant tool for marketers. You can use the visual social network to attract fans, promote images of your …

eCommerce

The Rise Of Social Commerce: How Tweets, Pins And Likes Can Turn Into Sales

Retailers and brands are therefore increasingly focusing their attention on social commerce.<p>But, many struggle with the question: how do you convert a "like," a "tweet," or "pin" into a sale?<p>In a <b>new report</b> from <b>BI Intelligence</b>, we look at successful examples of businesses and business models for …

Reminder: Facebook Is Going to Sell Video Ads

Ad and tech folks have been talking about Facebook’s plans to sell video ads for a year or so. We thought we might see them this spring or …

Streetlife, The U.K. Local Social Network, Raises Further £600K From Archant Digital Ventures, Shohet & Cie

The U.K.’s Streetlife.com, a local social network that lets residents connect and converse with their neighbours and foster a stronger sense of community, has raised £600,000 in a new round of funding.<p>The investment comes from existing backer Archant Digital Ventures, the incubator and investment …

If Facebook Can Profit From Your Data, Why Can’t You?

It has become the Internet's defining business model: free online services make their money by feeding on all the personal data generated by their …

Google+ Local for iOS will be pulled on August 7th after being integrated into Google Maps

Google+ Local for iOS, Google’s mobile search and discovery app, will cease to exist on August 7th, just over one year after it made its appearance on iPads and iPhones.<p>According to an email from the Mountview company (h/t Engadget), Google+ Local for iOS will no longer be available as a standalone …

Click.Click.Click on Twitter: "The Complete Guide to Twitter Lingo http://t.co/EEAJZsW5QM http://t.co/ykqk5hfx84"

Add this Tweet to your website by copying the code below. Learn more<p>Add this video to your website by copying the code below. Learn more

LinkedIn Sponsored Updates: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you <b>stay up to date with social media</b>, here are some of the news items that …

1 in 4 Young Adults Regret Social Media Posts, Survey Says

It's so easy to tweet, post or Instagram something in the heat of the moment. But sometimes, emotionally charged posts or questionable content can …

Rules Of Engagement For Social-Media Marketers

With so much emphasis on attracting friends and followers online, little is worse for a marketer than losing millions of fans.<p>In 2006 Organic, the agency I now lead, launched a campaign for 20th Century Fox’s <i>X-Men: The Last Stand</i> movie on MySpace. It was huge: It was the first branded MySpace page, …

Pinterest Gets More Personal With Browser Tracking

Pinterest announced on Friday that it is rolling out a few new features, including personalized pin and board recommendations based on the sites you …

Don't worry, get Happier? This social network aims for the sunny side

Social networks affect us in interesting ways. They can connect us with almost anyone in the world, bridge thousand-mile gaps between family and friends, and quickly mobilize communities around causes. But they can also fuel negative emotions tied to the inevitable comparisons we draw between …

9 Ways Your Business Could Be Using Social Media But Probably Isnt

The team at North social breaks out 9 ways that brands could be using social media, but probably aren't. A good read for anyone wondering how the world of social media might have an impact on their business.

Mark Zuckerberg Has A 27-Year Plan For Adding Another 5 Billion Users On Facebook

It should not have.<p>CEO Mark Zuckerberg has, refreshingly, spoken in plain English about exactly how Facebook's revenue will grow, and where its new users will come from, for months now. The company has been very clear that its user base is switching from desktop to mobile, and that is where growth …

Flipboard Magazines for JOBS Film Launch

Inside Flipboard / July 26, 2013<p>While the movie JOBS doesn’t arrive in theaters until August 16, on Flipboard the anticipation for the film that …

How to handle a social media crisis

Whether you post on a Facebook profile with 20 followers or are in charge of a big brand with 20,000, everyone should have a social media crisis plan. The recent outcry over Rolling Stone's decision to put Boston Marathon bombing suspect Dzhokhar Tsarnaev on the cover prompted this idea, because …

Is Social Media A Career?

Recently, one of my 20-something employees tweeted me a Forbes article about advice for those in their age group. While I absolutely loved most of the career advice, when I saw point 4, something didn’t sit right with me. It went something like this:<p><b>Social Media is not a Career.</b><p>This type of advice …

Influencing Social Awesomizers with Personalized Content

Since the birth of social media, brands have been searching for an effective way to leverage the power of influencers — those social "awesomizers" …