Eren Camlikaya

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Talent Acquisition Tech Is Evolving

CHICAGO—The traditional technology configuration for recruiting and hiring at the enterprise level is changing from being solely an applicant …

Human Resources

The 4 Qualities of a Great Product Manager

I am incredibly proud of the team that Dan and I have managed to assemble over the last year and a half at Managed by Q, and I am blessed to work …

The UX of 3 of India’s hottest food delivery startups

It’s been a big year for food delivery startups in India. 31 startups have raised US$161.5 million in investment capital in what has been called a …

Why high-growth entrepreneurs are partnering with like-minded start-ups?

7 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>How can a start-up fuel its hunger for growing swiftly? Usual ways are either you achieve a significant scale with enough money to afford an …

Startups

The Hierarchy of IoT “Thing” Needs

I received a lot of feedback on an article I wrote a few months ago about changing the way we perceive the “Things” in the Internet of Things (IoT).<p>The gist of my argument was that we should start treating these “Things” more like people — not in the sense of giving them the right to vote and the …

Marketing the TNW way #2: Deep dive on A/B testing

<i>In this series of blog posts I’d love to shed some light onto how we approach marketing at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversaion Rate Optimization (CRO), social media and more. This second blog post focuses on the process that we set up for A/B testing at</i> …

32 Inspiring B2B digital marketing case studies

33 Inspiring B2B digital marketing case studies<p><i>By Rob Petersen, {grow} Community Member</i><p>First, a few depressing facts:<p>86 percent of B2B companies say …

Marketing

The Marketing Department of the Future

My first marketing job was in porn.<p>After leaving my journalism career and having studied marketing in an M.B.A. program in Boston, I moved to Israel …

The Gig Economy Won’t Last Because It’s Being Sued To Death

If Uber, Lyft, and others don’t stop relying on contract workers, business could crumble. Is it time for a new definition of employee?<p>When Vilma and Greta Zenelaj came across a Craigslist job ad that promised they could make as much as $22 an hour and get paid fast, it seemed like a good deal. The …

Class Action

Facebook Needs To Prove It Can Drive Store Purchases

Facebook has something important prove to brand marketers. Despite the growth of ecommerce in the last decade, over 90 percent of consumer purchases still happen in physical stores. And so Facebook has become increasingly driven to correlate ad impressions on its platform with in-store purchases, …

10 Ways to Convert More Customers Using Psychology (Infographic)

1 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The times change, the tools change -- but human nature is perpetual.<p>As Daniel Pink once said, “There’s a gap between what science knows and what business does.” The study of psychology and its application for marketing to …

Psychology

What the Collaborative Economy Means to Marketers [Infographic]

Learn why the collaborative economy is an up-and-coming trend that marketers should be capitalizing on.

Infographics

Putting User Experience First

• Facebook<br>• Google+<br>• Linkedin<br>• Twitter<br>• WhatsApp<p>After months of hard work we’re very pleased to announce (drum roll please…) our brand new home page!<p>We wanted …

How Sensors That Test Our Stress Could Revolutionize Product Design

What do Best Buy, the Blue Man Group and Google X have in common? They've all tapped Elliott Hedman and his sensors to help make their stuff …

Quantcast Acquires Ad Personalization And Retargeting Company Struq

Quantcast is announcing that it has acquired Struq, a London-based company that offers cross-device retargeting and personalization for advertisers.<p>Quantcast may be best known for its data about Internet traffic, but it seems to have built a thriving ad business as well.<p>The company’s announcement …

Can Predictive Technology Make Us Less Predictable?

Over at the <i>NY Times,</i> Anna North asks if we can become more creative by using an unusual search engine called Yossarian that purports to help us see things in new ways—ways that go beyond the predictable associations we’re inclined to make when thinking about people, things, ideas, events, etc. What …

Accelerating the digitization of business processes

Customers want a quick and seamless digital experience, and they want it now.<p><b>Customers have been</b> spoiled. Thanks to companies such as Amazon and …

The 'Internet Famous' Help Brands Kill It on Social

Sponsored tweets are ancient history. Edgy stop-motion videos created by web celebrities? Now that will win you followers.<p>Browsing the Instagram account of Blue Apron, the New York City-based meal-delivery service, you'll see <i>Bon Appetit</i>-worthy images of ripe berries and glistening butter on …

Social Media

Search

(TheMIX) — There is a lingering notion in the world of business and beyond that organizations are things with four walls, that employees are people who report to work inside them every day for years on end, that work is a matter of executing on defined “key performance indicators,” and that success …

Eye Tracking Wearables For Market Research: Tobii Glasses 2

In the continued trend of wearables, from watches, clothes, collars for your pets and of course the elephant in the room, Glass, Sweden’s Tobii Technology introduces a wearable eye tracking tool for market researchers called Tobii Glasses 2.<p>Tobii Glasses 2 Eye Tracker is a wearable eye tracking …

The Computer That Knows How You Really Feel

After 19 years of research, an Israeli company has created emotionally intelligent software that could help humans understand much more about themselves and each other.<p>Artificial intelligence is learning how to improve its emotional IQ.<p>Open an app called Moodies, created by Israeli company Beyond …

Artificial Intelligence

Conferences - O'Reilly Media

The largest gathering of the data community, Strata Data Conference brings together leading big data practitioners and business strategy decision …

Why Websites Still Can’t Predict Exactly What You Want

It should be a golden age for personalization online, and the predictive algorithms that drive it. Data scientists, supported by the stunning growth in the gathering and processing of so-called big data, can extract patterns from massive stores of browsing and sales data in order to predict our …

A Simple Tool for Making Better Forecasts

One of the most basic keys to good decision-making is accurate forecasting of the future. In order to bring about the best outcomes, a company must correctly anticipate the most likely future states of the world. Yet despite its importance, companies not only routinely make basic forecasting …

How Social 'Listening' Enables Real-Time Marketing

Companies have long tried to build strong customer relationships through well honed marketing programs. The challenge is that the playing field keeps changing—trends shift, new technologies emerge, and customers change and become more demanding.<p>So old-school marketing strategies no longer work. …

Are You Tracking Metrics In Real-Time? 3 Steps To Measuring Innovation When It Counts

<i>The following guest post is by Lisa Bodell, CEO of futurethink, a New York City-based innovation research and training firm.</i><p>Do your metrics reveal your innovation problems and successes in real-time? If you’re not tracking a variety of metrics across your innovation program, this is an impossible …

5 Social Media Metrics that your Business Should Track

This post is brought to you by Simply Measured.<p>Publishing content on the Internet generates reams (or, rather, spreadsheets) of data. Creators like you have access to unprecedented information about how your content is received and acted upon.<p>As data gets bigger, more ubiquitous, and more social, …

Will the decline of the mobile web hurt innovation?

The conflict between mobile apps and the mobile Web began anew earlier this week when Andreessen Horowitz partner Chris Dixon* wrote a blog post in …

Silicon Valley Isn't Innovative, It's Iterative: Four Proof Points

The Silicon Valley stereotype is one of rugged American individualism and Darwinian survival: the brilliant inventor who risks it all to build a billion dollar company from a parent’s garage or a college dorm room. Outside-the-box thinking and self-reliance are viewed as fundamental to the Valley’s …