Parul Ritvik Sood

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Delhi: The land that Oxford forgot

Delhi is known for many things: Khan Chacha, Chandni Chowk and the fact that Shambu loves Priya, as is very effectively demonstrated on the walls of …

The sari shop approach to advertising

The Indian advertising industry is one of the most advanced among developing nations around the world. If we just look at the BRIC (Brazil, Russia, …

Festivals

What Printing In Color Says About Your Company

Graphic found at: officesolutions.blogs.xerox.com<p>Everyone knows that printing in black and white saves you big bucks. However, not printing in color …

betype:

Collaborative, inspiring and inquisitive – the essential skills that make a marketer

<b>Collaboration is king</b><p>Getting the best from your marketers, agencies and your brands is down to collaboration, according to Mondelez CMO Dana …

What are the top global green brands?

Questions of perception and reality are, you would think, the preserve of experimental psychologists and white-cloaked psychiatrists. A new report …

Sustainability

The future of food: insects, GM rice and edible packaging are on the menu As the global population rises and food prices do too, many scientists are looking for alternatives to traditional foodstuffs http://bit.ly/11AXlu0 Photograph: Photomorgana/Corbis

Brandlogist

This is my view through the eye of a lens. #olloclip

Long Exposure Photos of Gunfire at Night (A Memorial Day Memory)

In April of 1970 I was near Phu Tai, Vietnam in the 173rd Airborne Brigade Admin Compound. We were pissed off at taking Viet Cong sniper fire from …

Google advertising under investigation in US

The US federal trade commission is investigating whether Google's DoubleClick advertising subsidiary has illegally pushed customers to buy its other …