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Edge of Innovation

How To Get Customers To Pay More For Your Product

A Columbia undergraduate travels deep into the bowels of Schermerhorn Hall, home of the Motivation Science Center’s underground laboratories. (We would actually prefer to have windows, but what can you do?) He comes here to fill out a few questionnaires in exchange for $5. When he is finished, he’s …

Bill Gates on Tablet Innovation, Apple and Windows

"We gotta ask you about all these tablets and PCs," <i>Squawk Box</i> co-anchor Joe Kernen said to Microsoft chairman Bill Gates Monday morning. "What's the …

How The Best Leaders Manage The Brilliant Naysayer

<i>Your company has a senior person who is legendary for saying, “No, it will never work.” Learn to manage—not fall victim to—this type of person. Here’s how:</i><p>In my book <i>Free the Idea Monkey</i>, I asked the question that everyone on your team has probably asked more than once: “What if Harold doesn’t …

Everything that’s wrong with Slovenia—and why it’s not the next Cyprus

Economists have settled on Slovenia as the next euro problem country. Small, with an estimated GDP of $45.6 billion in 2012, Slovenia immediately calls to mind the last failing euro-zone country to dominate headlines: Cyprus. Whether or not that is an apt comparison, Slovenia is on the brink.<p>What’s …

Morning Flight or Red Eye? The Best Times to Fly

Airfare changes can seem mysterious, but there are some rules of thumb that can serve you well. One is that you can often get plane tickets cheap by …

How to Get a Good Night's Sleep

Almost everyone has heard a story about someone famous who doesn't need much sleep: Martha Stewart, Bill Clinton, Condoleezza Rice, Margaret Thatcher, the list goes on and on.<p>In our fast-paced, global society, many people consider it a big plus to need as little sleep as possible. But almost every …

When You Can't Sleep, How Good Is Lying in Bed With Your Eyes Closed?

The key differences between sleep and "quiet wakefulness"<p>Reddit is a great forum for raising scientific questions, but the fact that it's discussion-based makes it difficult to know when a debate has settled on the best answer, objectively speaking. Exhibit A concerns the value of lying down with …