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Why You Should Spend 80 Percent of Your Time on LinkedIn | Inc.com

If you are marketing your business online and you're not active on LinkedIn, chances are you are missing 80% of your leads.<p>LinkedIn recently shared some eye-opening statistics that should give you serious pause to consider the time and effort you spend (or don't spend) on the platform.<p>"Studies show …

Marketing

Travel needs more startups to succeed (and it must try innovating more )

Travel is one of the biggest – as well as the most interesting and diverse – businesses around.<p>In the US alone, travel accounts for over 10% of the …

Innovation

How to Build the Best Marketing Strategy You Can Using Only Free Tools

With what is available for free, there has never been a better time to bootstrap a startup.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As an entrepreneur, it is more important than ever for you to create an efficient marketing strategy. Because startups often have low budgets, …

Marketing

How to Find Your Ideal Customers on Social Media (Part 1) | Inc.com

It's hard to imagine life without social media - and for some of us, it would be hard to imagine running our businesses without it too. A recent report shows 83% of female internet users and 75% of male internet users have social media profiles. In other words, you avoid it at your peril!<p>As the …

Marketing

10 Ways to Market Your Business Online for $500

You won't worry that your budget isn't big enough when you know how to squeeze the most from every buck.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The internet provides unlimited potential in terms of customer reach and opportunity, and while there is some online marketing that …

Marketing

5 Brand Storytelling Examples To Energize Your Content

Stories are passed down from one generation to the next.<p>Aesop, the Greek storyteller is credited with some of the best known tales.<p>Though none of his …

Responsive ads for the Google Display Network: 6 months in

As of January 31, AdWords advertisers will no longer be able to create or edit standard text ads for the Display Network, and Google is encouraging …

AdWords

4 Ways to Build Facebook Lookalike Audiences to Expand Your Targeting

Do you want to reach more consumers with your Facebook ads? Looking for creative ways to reach more people like your ideal customers? Lookalike …

Facebook Ads

How Much Does Facebook Advertising Cost? The Complete Guide to Facebook Ads Pricing

We previously shared what $5 per day will buy you on Facebook Ads, but how much does Facebook advertising <i>really</i> cost?<p>That’s a tricky question! And …

Learn to correctly track Facebook Referral traffic in Google Analytics

This article is in conjunction with the article <b>Understanding Facebook Referral traffic in Google Analytics</b> where I explained the various Facebook …

How to Research Keywords On-the-Go for E-commerce

A common challenge when doing SEO for e-commerce sites is deciding how to choose keywords for product pages. When it comes to e-commerce in …

5 Social Media Studies That Will Boost Your Marketing Skills

To help you better understand the ever-changing social media landscape, check out these studies.<p>This story originally appeared on Buffer<p>We are very grateful for all the research that has been done on social media.<p>Social media studies have given us great ideas to improve our social media marketing, …

Public Relations

4 Keys to Writing Content That Readers Will Love

Writing content that readers will love isn't only about what you write, but how you write it.<p>This story originally appeared on PR Newswire's Small Business PR Toolkit<p>If your content doesn’t provide readers with value, solve a problem, answer a question or entertain, then it doesn’t really serve a …

Writing

Here's What's Wrong With Your Great Idea | Inc.com

When Steve Jobs launched the iPhone in 2007, many pundits were less than impressed. Some said that its unusual shape made it unwieldy. Others thought that it was too expensive. Still others remarked that all the extra software made it a poor choice for its primary function -- making phone calls.<p>But …

Immune System

How to Create a Successful Social Media Marketing Plan

Social media has over the years transformed to become one of the critical business marketing tools used today. While every business is unique, there …

Marketing

Best SEO Practices to Dominate In 2017

Georgi Todorov asked Sujan Patel, Sean Si, Neville Medhora, Ana Hofman, Bill Slawski, Jayson DeMers, Ron Sela and other experts to share their best …

Marketing

How to Give Your Content Wings: We Analyzed 11,541 Viral Articles from 2016 to Uncover the Secret Formula

I’ve been blogging for more than 10 years. After launching and growing multiple successful blogs, there’s one thing that doesn’t change — the amount …

Infographics

Il museo più social del 2016: and the winner is…

L’enorme interesse riscosso dal nostro articolo sui musei più social del mese di novembre 2016 ci ha convinti a creare la <b>super-classifica social dei</b> …

This Goldman Sachs chart sums up the global fallout from the 2008 financial crisis

LONDON — It has been nine years, but we are all still feeling the effects of the 2008 financial crisis.<p>The global policy response from central banks to the financial system's near collapse in 2008 has been to reduce interest rates and pump liquidity into the financial system.<p>This has seen the price …

Stock Markets

3 Charts Showing Google Search's Impact on Travel Brands in 2016

Travel brands have spent years growing their email, Facebook, direct visits, and revenue streams but Google stands above every other source and …

Ten cities where travel tech is hot

In the business venture world, travel tech startups and established firms alike have to compete for attention with financial tech, property tech, …

Tel Aviv

How Hotels Are Starting to Imitate Airbnb

Over the years, Airbnb and the hotel industry have largely maintained a nonaggression pact. The incumbents tended to pooh-pooh the potential threat …

Hospitality

2017 Expert Predictions Roundup: The State of Content Marketing

Tweet<p>+1<p>Share<p>Share<p>Stumble<p>Before Christmas, I was lucky enough to sit down with more than a <i>dozen</i> experts in our online marketing industry for some …

Marketing

29 Advanced Social Media Tips You Probably Aren’t Using (According to the Experts)

With the wide range of social media channels available today, there’s plenty to keep brands busy. It’s a full-time job just keeping profiles …

LinkedIn Changes: What Marketers Need to Know

Do you have the new LinkedIn experience? Wondering what’s changed? LinkedIn has made it easier to find new contacts, interact with connections, and …

Selling