Jeremy Porter

356 Flips | 1 Magazine | 1 Like | 5 Following | 546 Followers | @envytheroad | Communications strategist and writer. Writes at www.jrmyprtr.com

Three ways research helps communication

Research is critical to persuasive communication. Rather than seeing it as an impediment, organizations should see it as invaluable.Communication is …

UX Design

39 Commonly Misused Words and How to Use Them Correctly

Where the mechanics of writing are concerned, I’m far from perfect. One example: I always struggle with <i>who</i> and <i>whom.</i> (Sometimes I’ll even rewrite a …

Language

The 2015 Sony World Photography Awards

The Sony World Photography Awards, an annual competition hosted by the World Photography Organisation, just announced its shortlist of winners. This year's contest attracted 173,444 entries from 171 countries. The organizers have been kind enough to share some of their shortlisted images with us, …

#Fail

HOWARD SCHULTZ, the head of Starbucks, thinks the gourmet coffee chain has a responsibility to address America’s vexed race relations. After a series …

9 photo composition tips (feat. Steve McCurry)

Photography

Mad Men’s Producer And Ad Advisor On How To Seduce Strangers–And Sell Stuff

Josh Weltman, an ad veteran who helped keep things real on Mad Men, shares wisdom from his book Seducing Strangers: How to Get People to Buy What You’re Selling.<p><i>Mad Men</i> ad man Josh Weltman knows how to sell. Co-producer of the Emmy-winning series since its inception, Weltman advises creator Matthew …

Mad Men

How to use fewer words

Writing shorter can be difficult. Software doesn’t help. Here’s one exercise that will help you use fewer words without losing substance.View image | …

Creative Writing

How one organization rebranded, changed its name, and achieved greater clarity

Rebranding can be a long, fraught process. This is how one organization rebranded, what they managed to achieve, and what they learned.<p>Credit: …

Management

The press release no-one could read (and how to fix it)

Writing must be readable. This press release is filled with management-speak that says nothing. The fix: shorter sentences, simpler language.Edited …

World Economic Forum

Write visually and inspire action using Monroe’s Motivated Sequence

Monroe’s Motivated Sequence is a persuasive speaking format. It’s a variation on the problem-solution format that is visual and inspires …

Public Speaking

Smart filters on the rise

“The old challenge was often phrased as getting it first or getting it right, but in the knowledge-first era journalists face a new mandate — getting it to make sense.”<p>There have been more than a few stories about the resurgence of email newsletters, explainers, and niche networks. What these …

Hatch: Tell Stories with Purpose

Explore and learn how you can drive impact with storytelling.<p>Content: Captivate your audiences and move them to action. Create content<br>• Engagement: …

Why Is Academic Writing So Academic?

A few years ago, when I was a graduate student in English, I presented a paper at my department’s American Literature Colloquium. (A colloquium is a sort of writing workshop for graduate students.) The essay was about Thomas Kuhn, the historian of science. Kuhn had coined the term “paradigm shift,” …

What’s the difference between branding and marketing?

What can we learn from Apple Nike, and Virgin? We can see the difference between branding and marketing, and why we need both.<br>It’s only a few weeks …

Marketing

4 Storytelling Tips From The Co-Creator Of Blockbuster Mystery Podcast “Serial”

Julie Snyder is the senior producer and co-creator of the Serial podcast, which spun off of This American Life and quickly developed a devoted following. Here, Snyder offers some guidelines for telling a story the Serial way.<p>For the past several weeks, Thursday mornings have taken on a special …

Serial (Podcast)

How to pitch to this editor (plus, what I would give my right arm to read more of)

<b>UPDATE FEBRUARY 2015:</b> <b>Writing is not enough</b><p><b>**UPDATE AUGUST 2015**:</b> <b>Attention style and food writers: we’re growing</b><p>___<p>Editors are often asked: how do I …

7 writing mistakes that make PR look bad

Most PR pros have experienced that sinking feeling: You’ve just hit send on an important press release or program document, only to realize it has a …

Public Relations

Words: Should We Care About Grammar?

As communicators, language is important. Our living depends on how well we communicate with our current and potential customers. Language binds us …

Message grid: Political Message Quadrant

The Political Message Quadrant helps campaigns define the candidate, define the opponent, and create and messages that tell a story.View image | …

Voting

Message grid: Point, Message, Support, Action

The Point, Message, Support, Action message grid helps align calls to action to messages and helps spokespeople connect ‘facts’ to messagesView image …

Getty Images

Flash Fiction Writing Exercises

Posted by Melissa Donovan on December 9, 2014 ·<p>Try these flash fiction writing exercises.<p>These <b>fiction writing exercises</b> are designed to help fiction …

Stephen King’s Top 20 Rules for Writers

In one of my favorite Stephen King interviews, for <i>The Atlantic</i>, he talks at length about the vital importance of a good opening line. “There are all …

Message grid: Claim, Fact, Example

The Claim, Fact, Example format makes it easy to organize key messages under values. But it may result in long messages and prompt rational …

Living Rooms

These Are YouTube’s Top Ads And Videos Of 2014

Looks like we have longer attention spans and a huge appetite for sports.<p>For the longest time, one prevailing theory has been that the internet and online video have chopped our attention spans down so that all we can stomach in one sitting is a listicle and about 30 seconds of kittens wrestling. …

Message grid: Ill, Blame, Cure, Consequence

This four-part structure is a one way to deliver your key messages. The problem-solution narrative is great for campaigns and startups.<p><i>This article</i> …

Pacific Ocean

27/9/3 message grid — 27 words, nine seconds, three messages

The 27/9/3 key message grid is a great format for creating three concise soundbite-length messages that work on TV, radio, print, and social.<p>Image: …

Broadcast Media

A step by step guide to creating great key messages

Key messages are a key part of public communication. This step by step guide will help you develop messaging that is memorable and tells a story.<p>Does …

Al Gore

Three things Democrats must do to win in 2016

It was another bruising election cycle for Democrats. There are three things Democrats must fix before 2016 or it will be more of the same.<p>Capitol …

South Dakota