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A Study of 597 Logos Shows Which Kind Is Most Effective

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A Study of 597 Logos Shows Which Kind Is Most Effective

Harvard Business Review - Jonathan Luffarelli and Mudra Mukesh and Ammara Mahmood

Imagine you are a marketing manager about to launch a brand called Noxu, which markets jigsaw puzzles. You just received an email from your CEO, asking you to choose between two logos. Your goal is to choose the one that will make the launch more successful. Which logo should you choose: the one on …

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