
A Study of 597 Logos Shows Which Kind Is Most Effective
Imagine you are a marketing manager about to launch a brand called Noxu, which markets jigsaw puzzles. You just received an email from your CEO, asking you to choose between two logos. Your goal is to...


Harvard Business Review flipped this story into Branding • 515d
Related storyboards
Join the flipboard community
Discover, collect, and share stories for all your interests
More stories from Business
How to identify and apply for unposted job opportunities
Fast Company - By Stephanie Vozza • 2hReviewing job boards is fine, but many jobs aren’t listed formally. Here’s how to identify potential openings, and effectively find the hiring manager. If you’re looking for a job, your first step may...
Fast Companyflipped into Fast Co. LeadershipThis is how the Johnson & Johnson vaccine is different...
Fast Company - By Adele Peters • 21hIt only requires one dose and doesn’t need to be kept as cold. The first two COVID vaccines approved in the U.S. both use first-of-a-kind technology called messenger RNA. Johnson & Johnson’s new vaccine...
Fast Companyflipped into Fast CompanyThe 5 trigger phrases every leader should stop using
Fast Company - By Nichole Kelly • 1dYour coworkers may very well be struggling with mental health issues, which is why pejorative language—like “he’s insane” or “she has daddy issues”—creates an unsafe work space. One in 10 people are living...
Fast Companyflipped into Fast Co. LeadershipWhat if we replaced elected politicians with randomly...
Fast Company - By Talib Visram • 2hCongress would be made up of ordinary people, selected in lotteries, not elections. It’s an idea that goes back thousands of years—but is getting new attention. Millions of homes in Texas lost power for...
Fast Companyflipped into Fast Company