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This New Coffee Lid Is All About the Aroma

Coffee

This New Coffee Lid Is All About the Aroma

Entrepreneur - Dan Mangan

The makers of a new kind of plastic lid are hoping to ride coffee's growing "Third Wave" movement by appealing to consumers who would appreciate a better smell—and hence better taste—from their daily to-go cuppa joe. The Viora Lid—the product of a 20-year-long coffee obsession by its inventor Doug …

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