Digital Marketing How Digital Marketing Changed the 2016 Presidential Race and Will Change 2020's.Entrepreneur - AJ AgrawalAs an entrepreneur, there are certain candidates and changes you want to see succeed. How will the digital world you use everyday be a factor? In 2016, some were surprised when President Donald Trump the
Marketing This Banana Chip Company Saw Early Online Success, But Soon Realized Its Branding Wasn't Ready for RetailEntrepreneur - Stephen J. BronnerBubba's Fine Foods originally sported a bearded man on its packaging, but have since switched to a more appealing monkey in a fedora. Jeff Schmidgall learned how important branding is the hard way. Since
Marketing The 3 Types of Freedom Affluent Shoppers Are CravingEntrepreneur - Dan S. KennedyBy tapping into a rich person's need to give up some control in order to eliminate stress, you can make your target market happy and improve sales. Find out how. The following excerpt is from Dan S. Kennedy’s
Marketing 6 Outdated Marketing Tactics You Need to Leave in the Past (Where They Belong)Entrepreneur - Aimee TariqPromotional-only social media, paper-based marketing and poorly produced videos are on the "no-no" list. And who can forget that "Domino's Forever" campaign? Marketing is complex. With seemingly endless
Brett Favre How Cameo Survived a Public Relations NightmareEntrepreneur - Jason FeiferBy confronting the issue head-on, the startup regained its customers' trust. This story appears in the July 2019 issue of Entrepreneur. Subscribe » Listen to Cameo's founder discuss his PR nightmare on
Marketing 5 Automated Email Marketing Messages You Should Be UsingEntrepreneur - Susan GuneliusEmail marketing automation drives more conversions and higher ROI. Here are 5 easy ways to do it. Email marketing is one of the most effective marketing tactics available to businesses today, but the of
Marketing 3 Ways to Tell Your 'Brand Story' So Your Audience Won't Tune You OutEntrepreneur - Tiffany DelmoreUse these three tips to pull off the kind of immersive, dynamic storytelling that even the most ad-shunning of consumers will find hard to ignore. Ever since consumers started fast-forwarding through and
Marketing The Secret Weapon That Targets Your Customers Whether They're on Amazon or NotEntrepreneur - Timothy P. SewardFind out how to use Amazon's demand-side platform to target your customers wherever they are online. The following excerpt is from Timothy P. Seward’s book Ultimate Guide to Amazon Advertising. Buy it
Marketing This Cannes Lions Festival Winner Talks Survival, Video Storytelling and State of the Advertising IndustryEntrepreneur - Alex RagirCheck out how this marketing strategy for Whoppers helped one advertiser win big. In the second episode of season two of The Rough Cut, Storyhunter co-founder Alex Ragir went to Cannes, France for the
Apps 5 Quick-Fire Paid Marketing Tips to Make Sure Your New App Isn't a FlopEntrepreneur - Lucas MillerFor programmers, building that dream app is a true passion project. But passion alone won't turn an app into a success. According to data from Startup Grind, it can take anywhere from 10 to 38 weeks to
Chick-fil-A Chick-fil-A Is Giving Away Free Food Today -- Here's How to Get ItEntrepreneur - Albert StamponeCheck out how to get free lunch (yes, it does exist) at Chick-fil-A today, and at other restaurants throughout the year. What’s better than enjoying a delicious meal? Enjoying a delicious meal that you
Marketing You're Not Approachable Enough. Let's Fix That.Entrepreneur - Jason FeiferPotential clients can't hire you if they can't find you. Build a bridge to yourself -- and to your business. This story appears in the July 2019 issue of Entrepreneur. Subscribe » I won’t name names, there’s
Marketing 12 Ways to Get More Out of Your Business's Live Video MarketingEntrepreneur - Joel CommThere’s a reason that brands have engaged in video marketing for years now: From sponsoring television shows, to making commercials, to running YouTube channels, entrepreneurs have few ways to tell a that
Marketing Making Loyal Customers Out of Self-Made MillionairesEntrepreneur - Dan S. KennedyWhen people have gone from poor to rich, their purchasing decisions follow some key rules. Find out what they are, and how you can follow those rules to sell to the self-affluent. The following excerpt
Startups Gain Financial Freedom With Your Own Ad AgencyEntrepreneur - Entrepreneur StoreThis online course shows you how to start a marketing ad agency for greater flexibility at work and at home. Disclosure: Our goal is to feature products and services that we think you'll find interesting
Text Messaging Tired of Waiting for Customer Responses? Start Text Messaging to Get Ahold of Anyone, Anywhere in Real Time.Entrepreneur - Andrew KimmelThe world is full of spam. Don't let your business's message be part of it. We live in a world full of spam. Everywhere we go, brands are tracking and following us. Hence, we as consumers have become at
John Legend Why Having a VIP Backer Like John Legend Can Boost Your BusinessEntrepreneur - Kara GoldinI’m a big believer that every startup should bootstrap its fund-raising. Bootstrappinng forces you to be creative, and it allows you to stay lean and maintain control of your brand. When my husband Theo
Marketing How Amazon Prime Day Can Bring in Prime Sale for Your BusinessEntrepreneur - Timothy P. SewardGet your products ready for one of the biggest online shopping days of the year with these four tips. The following excerpt is from Timothy P. Seward’s book Ultimate Guide to Amazon Advertising. Buy it
Entrepreneurship Simple Ways for Entrepreneurs to Build Their PresenceEntrepreneur - Charlene WaltersBeing an entrepreneur is all about getting out there. You can build your presence in a number of ways. The first is by communicating with those in your network regularly. Think about the value you’re to
Startups How to Create a Lucrative Marketing Business Right from Your LaptopEntrepreneur - The OraclesTo build a 7-figure business with no experience, follow these four steps. This article is written by Josh Harris, founder of Agency Growth Secrets and an Advisor in The Oracles. Businesses desperately
Market Research Why Messaging Is the Future of Market ResearchEntrepreneur - Andrew ReidEmailing surveys to customers was cool when email was a novelty, but those times are long past. I recently rented a car to explore Hawaii with my family. A few days after returning the vehicle to the company,
Marketing Insightful Tips for Thoughtfully Marketing to LGBTQ CustomersEntrepreneur - Dan S. KennedyWith the LGBTQ community becoming more mainstream throughout the U.S., these facts about the market will help you attract its affluent members. The following excerpt is from Dan S. Kennedy’s book No B.S.
Thought Leadership Here's What You Need to Become a Genuine Thought Leader in Your IndustryEntrepreneur - Kimanzi ConstableA real thought leader is simply someone who is known as someone who knows what they are talking about. The phrase “thought leader” has been given a bad connotation by shady internet marketing tactics it
Marketing To Make More Money Online, You Must Diversify From Google AdWords and Facebook Ads (or Pay the Price)Entrepreneur - Imran TariqYour customers aren't all on one platform, so neither should your digital ads. Do you rely on one client for all of your business? Every business worth its salt knows the value of diversification when
Marketing 3 Ways Artificial Intelligence Has Sparked Marketing and Sales TransformationEntrepreneur - Alp MimarogluA virtual assistant named 'Angie' has done amazing things for cloud security company CenturyLink. Artificial intelligence, or AI as it's called, has been a buzzword for nearly a decade already, yet sometimes
Coachella, CA If You're Not Attending Cultural Tentpole Events, You're Missing a Major Source of BuzzEntrepreneur - Kimberly ZhangCoachella wasn't just a media stunt in the desert -- it was a gold mine for marketers seeking experiential marketing ideas. Jump-start your event planning by exploring the many ways companies got Coachella
Marketing How You Can Still Reach Customers Even as the Backlash Builds Against RobocallsEntrepreneur - Jon RobinsonAs the consumer robocall-avoidance backlash continues, legitimate businesses are being caught in the crosshairs. Here are three strategies they can take. The Federal Communications Commission's (FCC) of
Marketing 5 Creative Ways to Get Exposure for Your TEDx TalkEntrepreneur - Haley Hoffman SmithThe big day has come: You've been selected to give a TEDx talk. You've worked on it for weeks. Now, how do you ensure someone actually views it? I recently gave my first TEDx talk, titled “Big Enough,”
AdWords 5 Amazon Ad Settings You Shouldn't IgnoreEntrepreneur - Timothy P. SewardYou can't just set up your ad campaign and expect them to bring in customers day after day. Here are the five settings you should review and tweak as necessary to improve your sales. The following excerpt
