How We Analyzed the Nuts and Bolts of 'Good Sales Methodology' and Merged 15 CRMs Into One Effective Solution

In the end, a CRM is just a tool. What your company really needs is a consistent sales methodology that guides your actions. In 2018, my company, Miller Heiman Group, did something crazy: After years of relying on multiple customer relationship management systems (CRMs), endless spreadsheets, …