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Timbuktu Kenyatta
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Getting Fickle Consumers to Buy Into Your Brand

Getting Fickle Consumers to Buy Into Your Brand

Entrepreneur - Debra Kaye

While big corporations are struggling to retain customers, startups are seizing the opportunity to steal loyal consumers. Here is how they are doing it. Gone are the days when big brands depended on generational loyalty – "my mom bought Dove, so I buy Dove" -- to maintain their bottom line, and the …

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