Ensighten

29 Flips | 1 Magazine | 1 Following | 1 Follower | @ensighten2015 | Keep up with Ensighten on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Ensighten”

Digital Influence Mapping Project

Marketing automation and intelligence aims to make marketing and, potentially, sales more efficient. They can become the high performance engine that …

How digital marketing operations can transform business

Struggling to keep up with rapidly evolving consumer behavior? Digital marketing operations can bridge the divide between what customers expect and …

The Internet of Things Is Changing How We Manage Customer Relationships

Steven Moore for HBR<p>Just as it’s hard to remember what life was like before the iPhone, it can be hard to remember business before there was CRM software — back when you still had to explain that it stood for “customer relationship management.” Today, CRM pervades the way many companies track and …

The 7 Tenets of Personalization 3.0

For over a decade, marketers have been promised the power of digital personalization to enable more relevant and effective customer experiences, …

How B2B brands can take advantage of personalisation

Great personalisation shows your customers and prospects that you understand them, appreciate them and can talk to them as an individual about …

Customer Experience

Marketers Turn to Personalization to Gain an Edge

The majority reported a lift from their personalization initiatives, and approximately half said they are seeing a lift greater than 10 percent.

Customer Experience

Data Management Platforms Point Marketers To Future Of Personalization

Nearly one-third of marketers envision tomorrow’s marketing campaigns to unfold in real time, governed by customers’ needs across multiple platforms, …

Personalisation: the key to customer retention?

<b>Access resource – Web Personalisation guide</b><p>Our E-learning topic will show you the options for delivering more persuasive, relevant dynamic web …

The Pitfalls of Standalone Personalization Strategy

According to research by Econsultancy and RedEye, upwards of 50% of marketers’ personalization strategies are “standalone,” using only on-site data …

Email Marketing Evolving to Personalization, Behavior

Email marketing is one of the most powerful tools available to modern marketers. It is vital for most businesses. But what makes email marketing …

Email Marketing

What Consumers Think About Personalization [Infographic]

Last post referenced the Accenture Personalization Survey (March 2015). Today’s post is the infographical companion to this study.<i>Click to enlarge</i> …

Privacy vs personalisation – building trust in a digital world

Internet shoppers have become accustomed to the idea that what they see when they visit Amazon.co.uk is quite different to what others see, based on …

Why make it personal? Personalisation vs contextualisation

<b>This article explores the difference between personalisation and contextualisation and assesses the risks and benefits.</b><p>Which one is right for your …

5 Personalization Tips to Grow Your Ecommerce Business

Personalization is all about building great relationships, but how can you use the information you gather in non-creepy ways? Here are some tips.

The Future Of Algorithmic Personalization

Personalization algorithms influence what you’ve chosen yesterday, what you choose today and what you’ll be choosing tomorrow.<p>Simultaneously, there seems to be something wrong with personalization. We are continuously bumping into obtrusive, uninteresting ads. Our digital personal assistant isn’t …

How Can CMOs Make Sense of Big Data?

As with so many other areas of the modern economy, marketing has been revolutionized in the past few years by the growth of data analytics. Marketing teams and chief marketing officers (CMOs) are using big data for search engine optimization (SEO), e-mail marketing, customer segmentation, loyalty …

5 Reasons Marketers Fail With Data

In the recent “Big Data for Marketing & Sales: Data Accuracy to Business Impact” study by IDG Connect, <i>nearly half</i> of respondents are still finding it …

Marketing

Twitter Unveils Official Consulting Partners: IBM Is First Up

IBM has worked with Twitter as a strategic partner since October, and the relationship has helped the social-data purveyor recognize something …

Big Data At Dickey's Barbecue Pit: How Analytics Drives Restaurant Performance

Barbecue and Big Data do not seem to be the most natural bedfellows – but one U.S. restaurant chain has thrown them together to increase sales and its understanding of the customer. Dickeys Barbecue Pit, which operates 514 restaurants across the U.S., has worked with big data and business …

A Brief History of Big Data Everyone Should Read

The history of Big Data as a term may be brief – but many of the foundations it is built on were laid long ago.<p>Long before computers (as we know them …

The 5 Most Meaningful Google Analytics Reports for Social Media Marketers

We have Google Analytics installed on all the Buffer blogs (Social, Open, Overflow, and certainly also Happiness in the future). I imagine you might …

Decoding Big Data for Business Growth (Infographic)

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>These days, everybody wants to throw around the phrase “big data” like it’s some kind of savior that’ll combat shorter attention spans and the demand for increasingly granular marketing messages tailored to the “personalized …

Big Data

An executive’s guide to machine learning

It’s no longer the preserve of artificial-intelligence researchers and born-digital companies like Amazon, Google, and Netflix.<p><b>Machine learning</b> is …

Help Wanted: Black Belts in Data

A new species of techie is in demand these days—not only in Silicon Valley, but also in company headquarters around the world. “Data scientists are …

Big data is creating big career opportunities

Mariah Walton leans forward and daubs a canvas with paint. At home, she works in oils, slowly building the paintings she has been doing since …

Simplify Your Analytics Strategy

While the interests in analytics and resulting benefits are increasing by the day, some businesses are challenged by the complexity and confusion that analytics can generate. Companies can get stuck trying to analyze all that’s possible and all that they could do through analytics, when they should …

Enterprises Don’t Have Big Data, They Just Have Bad Data

PayPal co-founder and venture capitalist Peter Thiel commonly harps on the tech community for overusing buzzwords like “cloud” and “big data.” He’s not the only one who’s been saying this, but the message still doesn’t appear to be sinking in with most enterprises.<p>Companies often tout all their …