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How Soon Will Big Data Yield Big Profits?

Big Data is “the next frontier for innovation, competition, and productivity,” says McKinsey & Company. But companies and executives rushing into data collection and analysis expecting immediate payoffs are bound to be disappointed. Most companies are years away from being able to effectively …

Big Data Market Reaches $18.6 B, heading for $50 B in 2017

The Big Data market reached $18.6 billion in 2013, a 58 percent growth rate over 2012, writes Wikibon Principal Research Contributor and Big Data …

Missouri Gov. Greitens announces he’ll resign

May 29, 2018<br>10:17 PM<p>Three new Pokémon videogames coming to Nintendo Co.’s Switch game machine this year could provide important sales fuel as the company looks to avoid the kind of thin slate of releases that doomed its previous game machine.<p>May 29, 2018<br>10:11 PM<p>Rep. Trey Gowdy said Tuesday night …

How Big Data Helped Cut Emergency Room Visits by 10 Percent

When a man is rolled into an emergency room with acute abdominal pain, a doctor he’s never met must quickly try to figure out the cause of the …

Big Data: The 5 Vs Everyone Must Know

Big Data is a big thing. It will change our world completely and is not a passing fad that will go away. To understand the phenomenon that is big …

Big data: are we making a big mistake? | Financial Times

Five years ago, a team of researchers from Google announced a remarkable achievement in one of the world’s top scientific journals, Nature. Without …

76% of Marketing Execs Say They Don’t Target With Behavioral Data

Seventy-six percent of marketers do not utilize behavioral data in either segmentation analysis or targeting, per a Razorfish study called The State …

Monetizing the "Long Tail" of Customers with Big Data

Monetizing the “Long Tail” with Big Data<p>By Bill Schmarzo March 19, 2014<p>In a recent meeting, a client started talking about strategies for “monetizing …

Big Data

Need to Solve a Big Data Marketing Problem? Visualize it.

Developments in advanced analytics, data visualization and processing power are opening new doors to solve big data marketing problems. Most notably, …

Hello Ensighten Blog readers. My name is Rick Weithas and I recently joined Ensighten as the Director of Product Marketing focused on the Ensighten …

Oracle Buys BlueKai and Puts Marketing Databases In the Spotlight

Oracle announced this morning that it is buying BlueKai, a leading Data Management Platform (DMP) technology vendor and operator of one of the …

Amazon: Using Big Data Analytics to Read Your Mind

Amazon.com, the Seattle-based ecommerce giant, has always leveraged data. In one of their latest business moves, the company has obtained a patent to …

eCommerce

4 Big Ways Big Data Will Transform Ecommerce

en_US<p>article<p>Among other creepy things Facebook knows about you, the beloved social network can predict when you’re relationship status is about to …

A Big Data POV for the C-Suite

As “Big Data” continues to mature from hype and techno-jargon to operational reality, business leaders must ask themselves two key questions: What are Big Data’s implications for <i>my</i> organization? How do we tap its wealth-building power to create <i>value</i> and <i>competitive advantage</i>?<p>Defining a “point of …

Why the only thing better than big data is bigger data

For many businesses, big data is superfluous. Except, a recently-published paper on the mathematics of big data reveals, when it isn’t. It turns out there is a kind of data that, like black holes or evil wizards of Middle Earth, only becomes more powerful the larger it grows. What’s more, suggest …

Big Data

Big data, big business, Big Brother?

Let me start on a humorous note that surfaced on Facebook recently: "Big Data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it."<p>I think this is wrong on both counts, actually: just ask …

Facebook's Big Data: Equal Parts Exciting and Terrifying?

Facebook, the popular social network with over 1.2 billion users world wide, has not just big, but gigantic amounts of data at their disposal, making …

Why “Big Data” Is a Big Deal

Data now stream from daily life: from phones and credit cards and televisions and computers; from the infrastructure of cities; from sensor-equipped …

The 2014 World's Most Innovative Companies | Fast Company

Data Isn't Just for the Big Guys Anymore

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Many industry pundits talk about the need for enterprise-level firms to harness their data so they can view their products and customers in a whole new way. For entrepreneurs, data no longer requires massive IT budgets and data …

Small Business

Graphs, Infographics

Infographics

The Big Challenge for Big Data

A colleague recently told me a startling stat. Apparently, over 200 Big Data related companies were started in 2012 in the silicon valley. And the …

How to Get Over Your Inaction on Big Data

It’s common to see surveys, polls, and reports showing that “most” organizations are embracing big data. For instance, a 2013 Gartner survey found that 64% of enterprises were deploying or planning big data projects, up from 58% the year before.<p>But I find these numbers hard to believe, for three …