rick carter

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Content Marketing Tactics That Work: eBooks

As a content marketing tactic, eBooks fit the bill for those businesses that need to communicate complex information but in a striking, easily …

The Power of Restraint: Always Leave Them Wanting More

The setting: the spectacular office of one of the most respected names in entertainment, a senior executive in the motion picture industry. The players: the executive, accompanied by his bevy of direct reports and support staff, plus a CEO friend of mine and his chairman (we’ll call him Mr. …

Stats and Curiosities

Publication Date: <b>October 15, 2013</b><p>Fascinating stats... useful tips... entertaining topics. Did you know that to make a task seem easier, all you have to do is lean back a little? Or that retail salespeople who mimic the way their customers speak and behave end up selling more? If you like stats like …

Weird

Set Your Innovation Teams on the Right Path

One of the most critical challenges facing growth-seeking executives in large companies is deciding what constraints they should be placing on their organizations’ innovation efforts. Unconstrained efforts of the “let 1,000 flowers bloom” variety feel good, but often lead to diffused progress. On …

Four Breathtaking New WordPress Themes

If you’re not a designer by trade or hobby, then putting a WordPress website together from scratch can feel a bit like scaling a mountain on your own …

How Content Marketing Builds Your Business

If you’re interested in marketing your business online (and who isn’t at this point?), you can’t escape hearing about content marketing. It’s …

So what the heck is wearable tech, anyway?

Deep in a dimly lit audience in New York City, I sat watching a presenter show a slide reading, "Challenges for High Performance Wearable Solutions."<p>Of all the challenges listed -- battery life, processor power, connectivity, developing compelling applications -- one was left out: who, exactly, …

What an eyeful: the world's most beautiful buildings

Straight away we'll say that this isn't a top 10 list. There are just far too many styles of buildings, each worthy of a top 50: sacred buildings, homes, skyscrapers, theatres...<p>Instead, this is a list showing the variety of architectural beauty across the globe - and pointing you in the direction …

Creative Commons Attribution

The Best New Buildings Of The Year

The festival took place October 2nd - 4th at Singapore's Marina Bay Sands, which was also once a WAF Award-winning design.<p>These 29 incredible designs were winners in their respective categories, which included Housing, Villa, and Office. Among the winners are repurposed public spaces, brand-new …

Architects are starting to 3D print houses—but without a house-sized printer

A couple of months ago, Dutch architect Janjaap Ruijssenaars announced that he was building a curvy, loopy and for some reason, largely see-through building, to be made with the help of Enrico Dini’s D-Shape 3D printer. The project would cost up to 5 million euros ($6.4 million) and be completed in …

Fabrication

You Lookin’ At Me? Reflections on Google Glass

There is but one remedy for the Glass wearer – a bucket of iced water in the face whenever you suspect he has taken you unawares<p><i>Originally published</i> …

How today’s touchscreen tech put the world at our fingertips

The technology grew up, then fundamentally changed how we interact with devices.<p>Welcome back to our three-part series on touchscreen technology. Last …

How to become internet famous for $68

Santiago Swallow may be one of the most famous people no one has heard of.<p>His eyes fume from his Twitter profile: he is Hollywood-handsome with high cheekbones and dirty blond, collar-length hair. Next to his name is one of social media’s most prized possessions, Twitter’s blue “verified account” …

Social Media

Starbucks Rolling Out Wireless Charging Stations

Sick of looking for an outlet to charge your phone while you sip on your venti latte? It may be a thing of the past, if Starbucks has anything to say …

Google is preparing for screenless computers

The spread of computing to every corner of our physical world doesn’t just mean a proliferation of screens large and small—it also means we’ll soon come to rely on mobile computers with no screens at all. “It’s now so inexpensive to have a powerful computing device in my car or lapel, that if you …

Artificial Intelligence

Amaze project aims to take 3D printing 'into metal age'

<b>The European Space Agency has unveiled plans to "take 3D printing into the metal age" by building parts for jets, spacecraft and fusion projects.</b><p>The Amaze project brings together 28 institutions to develop new metal components which are lighter, stronger and cheaper than conventional parts.<p>Additive …

The Future Of Shopping: Shelves That Track The Age And Gender Of Passing Customers

The ultimate in creepy-yet-inevitable marketing tech has arrived: supermarket shelves that track the age and gender of passing customers.<p>Supermarket giant Mondelez International, whose portfolio includes iconic brands like Chips Ahoy, Ritz, and Nabisco, is now testing shelves with integrated …

The Science Of Storytelling: How Narrative Cuts Through Distraction Like Nothing Else

In the first of a three-part series, author Jonathan Gottschall discusses the science of storytelling–not just escapism, stories have real power to hold human attention and shape our thinking.<p><i>Note: This article is included in our year-end storytelling advice round-up.</i><p>Humans live in a storm of …

Want To Fund Your Kickstarter? You’re Not Steve Jobs–Ask People What They Want

Why 56% of Kickstarter projects fail, and how to make your project succeed, from the guys behind two incredibly successful projects.<p>We’ve taken the call from panic-stricken entrepreneurs more times than we can count. “I have two weeks left in my Kickstarter campaign, and we’re not even 20% of the …

7-11 Rebrands To Target Health-Conscious Millennials

From Big Gulp to Big Salad: the world’s largest chain of convenience stores is trying a fresh approach to its brand.<p>Fetid with grease, a wrinkled hotdog rotating endlessly underneath a dessicating heat lamp. The slime green nozzle of a Slurpee machine, clenching and then heaving its bowels into the …

Decade In Design: The Biggest Events Of 2008

The past decade has been marked by ferment and change–and design has played its part. Tell us what we missed at #designdecade<p><b>All Politics is Visual</b><p><i>Team Obama invents the future of political branding.</i><p>The Obama campaign was a design triumph. Bringing a Silicon Valley startup sensibility to politics, …

This New Smart Wheel Will Instantly Make Your Bike Electric

The FlyKly Smart Wheel is a slim, lightweight motor that easily attaches to your back wheel and–voila!–you don’t have to pedal anymore. Extra bonus: Your bike can now track your routes.<p>A few years ago, a shiny red wheel that turns any bike into an electric bike emerged from MIT’s SENSEable City …

Electric Bikes

4 Best Practices for Social Advertising

If a tree falls in the forest, it's debatable that anyone hears it. When your ad fails on Facebook, though, there's no confusion. It was a dud.<p>A lack …

Transparency and Data: Branding in the Age of Programmatic

Programmatic buying offers advertisers and publishers compelling cost efficiencies coupled with branding impact of digital ads<p>In programmatic …

Growing Sales Without a Sales Team: The Power of Distribution

Early on, we made the decision not to grow a sales team at Moz. We're not anti-sales, per se, it's just that it does't fit our culture. We believe in …

Seth's Blog

Who is teaching us to look deeper?<p>If you read a blog post, and it begins with an analogy about car dealers, is your instinct to say, "well, I'm not a …