Engputer

52 Flips | 6 Magazines | 13 Likes | 1 Following | 9 Followers | @engputer | 13 years of global game publishing experience, launched first free to play MMORPG in United States in 2004.

10 Artificial Intelligence Trends to Watch in 2018

How AI can change the marketplace (and the world) this year.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Artificial intelligence (AI) is the new technological frontier over which companies and countries are vying for control. According to a recent report from McKinsey, Alphabet …

Inside Telegram’s ambitious $1.2B ICO to create the next Ethereum

We have even more information about messaging app Telegram’s plans for cashing in on its popularity within the crypto community with the massive ICO for its proposed Telegram Open Network (TON) project (that we first reported), after obtaining the whitepaper and investor prospectuses in full.<p>From …

7 insane facts that reveal how big Amazon has become

Today, the world's fourth-most valuable company ships a mind-boggling number of goods to billions of people around the world.<p>By some accounts, it has essentially created America's largest company town in Seattle. Recently, Amazon announced plans to spend $5 billion on a second headquarters, for …

What do video, playable ads, and top-grossing apps have in common? (VB Live)

<b>In a 4M+ app marketplace, how do mobile game giants like Ketchapp and Pocket Gems stay ahead of the crowd? Catch up on this VB Live roundtable with some of the masters of user acquisition as they break down the results of the latest App Install Marketing survey from AdColony.</b><p><b>Access this free VB</b> …

Meta game ads are the most effective in getting new mobile app installs

The best way to reach mobile app and game consumers is by running ads in the form of “meta games,” according to a new study.<p>The study was conducted by social mobile game developer KamaGames and ad-tech firm Appodeal in an attempt to find out which ad format yields the highest returns in terms of …

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Playrix has become Europe’s quiet giant in mobile gaming

In the $36 billion mobile gaming market, Russian developers and publishers are on the rise. And one of the fastest-growing companies is Playrix, which quietly became the No. 2 game publisher in Europe in mid-September, according to market researcher App Annie.<p>Playrix is a rare company because it …

Playrix

Why I Watch People Play Videogames on the Internet

When I was a kid, I watched my older brother play horror games like <i>Resident Evil</i>, or <i>Silent Hill</i>. Young me was fascinated by these, but didn't want to …

The 4 trends and technologies that will shape mobile game marketing

Mobile game marketing is a competitive and rapidly evolving space, and it’s becoming more nuanced in its execution with each passing year. Recently, Facebook has emerged as a dominant UA player; TV advertising for mobile is becoming big business; and we’ve even seen mobile games sponsor soccer …

Chatbots

Email marketing: Learn the strategies that are achieving 300% ROI and more (VB Live)

<b>While email remains one of the most effective marketing tactics, technology has vastly changed the strategies and tools that lead to increased success. Join our VB Live event to learn you need to know to refine your email campaigns heading into 2017.</b><p><b>Register here for free.</b><p>No matter how much the …

Marketing

5 amazing HoloLens videos show the power of AR and VR

Over the last few weeks, we’ve seen some really impressive demonstrations of the capabilities of Microsoft’s HoloLens mixed reality all-in-one headset.<p>The system costs $3,000, so it only makes financial sense to buy one right now for certain applications, like construction. The HoloLens holds the …

Augmented Reality

How to make money in VR

Virtual reality could be a $30 billion business by 2020, according to tech advisor Digi-Capital. But in 2016, it’s a nascent platform. Many developers are wondering how to make money if they dive into VR now.<p>We had an expert panel discuss this subject at our GamesBeat 2016 conference in Los …

Virtual Reality

7 skills you must master if you want to be a global business leader

You will need to dive deeper into your business partners' cultures to achieve your business goals.<p>Unfortunately, many businesspeople underestimate the importance of these less visible cultural differences and the impact they can have on doing business. Don't let this happen to you.<p>Instead, become …

18 books billionaire Warren Buffett thinks everyone should read

Even now, he still spends about 80% of his day reading.<p>"Look, my job is essentially just corralling more and more and more facts and information, and occasionally seeing whether that leads to some action," he once said in an interview.<p>"We don't read other people's opinions," he said. "We want to …

Investing

Xbox Live now supports cross-platform multiplayer with PS4

At this point, there’s very little difference between the Xbox One and the PlayStation 4. But there was one key differentiating point. Xbox gamers could only play with Xbox and PC players as Microsoft was restricting access to the multiplayer component. Microsoft just announced that game developers …

The 25 best public high schools in America

Niche, a company that researches and compiles information on schools, just released its 2016 rankings of the best public high schools in the country.<p>The ranking looked at over 100,000 schools based on 27 million reviews from more than 300,000 students and parents. They rated schools in areas like …

China’s Mobvista buys mobile user acquisition company NativeX for $25M

China’s Mobvista has agreed to acquire mobile ad monetization firm NativeX for $25 million in cash.<p>The deal signals further consolidation in the mobile market for advertising aimed at acquiring new users for games and apps. In this multibillion-dollar market, bigger companies are going global by …

Challenging Hearthstone, EA unveils Plants vs. Zombies Heroes collectible card mobile game

Blizzard’s Hearthstone: Heroes of Warcraft has paved the way for collectible card games on mobile, a new $1.2 billion category. And Electronic Arts is hopping on that road today with the limited launch of its free-to-play Plants vs Zombies Heroes collectible card game for mobile devices.<p>The launch …

Mobile games hit $34.8B in 2015, taking 85% of all app revenues

Games generated approximately 85 percent of mobile app market revenue in 2015, representing a total of $34.8 billion across the globe, according to a report on the app economy by market researcher App Annie.<p>The data is part of a larger report by App Annie on the growth of all mobile apps. The …

Mobile Gaming

The Top 5 Water Filtration Systems on the Market

We break down the science behind these devices and explore which ones will keep you safest<p><i>A:</i><p><i>This article was initially published with a video. We've since removed the video from our site because we feel it does not meet our editorial standards.</i> Outside <i>apologizes for the error.</i><p>At the moment, there …

Particles

Doing these 9 uncomfortable things will pay off forever

As Quora user Joos Meyer explains in response to the question, "What uncomfortable things such as cold showers can improve your life?" pushing your comfort zone is the key to self-betterment.<p>"I think the best methodology is to every day or week set a task or find a situation that makes you slightly …

Here's the percentage of deaths caused by car crashes in each state

Researchers Michael Sivak and Brandon Schoettle of the University of Michigan Transportation Research Institute just released a report comparing fatalities caused by road crashes to other causes of death in the US. They took counts of fatalities from road crashes from the National Highway Traffic …

Pinterest Launches Developers Platform

A few days after launching its Marketing Developer Partners program, Pinterest announced its Developers Platform, a suite of application programming …

Here’s what those free apps with ad support really cost you: 79% more data use

You may not spend a penny while you tap away in your favorite mobile game, but this doesn’t mean it doesn’t cost you in other ways.<p>Smartphone and tablet apps that feature advertisements are a drag on your device, according to a new study (via Science Daily). They drain your battery faster. The …

Apps

Winning tips for monetizing users & optimizing experience in your game

Around 95 percent of mobile players do not spend money on games. But it’s vital to monetize the games. It is true that people hate to see ads pop up on their screen, and we just cannot sacrifice user experience for this. So, we have to find a way to monetize without sacrificing the user …

Game Development

Tinder close to finalizing its advertising system

The pattern should be clear by now: social networking companies offer their service to users for free, and once they grow to a certain level, it’s …

Mobile marketing has become a technical profession

Mobile attribution, or finding out how a mobile user noticed and signed up for an app or service, is a technically challenging task. And that’s changing the traditional business of marketing at big companies.<p>Doug Milliken, vice president of global brand marketing at Clorox, said in a panel at …

The mobile app-install ad is driving a boom in mobile ad spend — and not just among game makers

These ads are becoming an essential tool for apps seeking to stand out among the millions of mobile apps on the Google Play and the Apple app stores. On top of strong performance, including high clickthrough rates, marketers like app-install ads because their value can often be accurately …

Digital Advertising

Heroes Charge Developer uCool Opens Up About Super Bowl Ad [Interview]

Among the many car and food commercials from this year’s Super Bowl, a new trend emerged, as three mobile game developers tried their hand at …

59% use Facebook in Canada (LinkedIn: 30%, Twitter: 25%, Instagram: 16%)

Close to six in ten adult internet users in Canada have a Facebook profile, with almost half accessing the platform more often than once per day, …

Facebook Multi-Product Ads Now Available via Power Editor

Facebook introduced multi-product ads last June, and they are now available via Power Editor.<p>The social network said in a June Facebook for Business …