em tao

202 Flips | 5 Magazines | 20 Likes | 3 Following | 107 Followers | @emtao | Account Manager at a Inbound Agency. Lover of words, languages and pancakes and master of none.

Hacking Marketing Teaches How Adopting the Right Software Can Grow Your Customer Base

To say marketing has changed in the last few years is an understatement. Software drives not only marketing innovation but business innovation as …

Marketing

Is Google My Business Worth the Effort For Local SEO?

Google wants to make everyone happy. It’s at its most profitable when everyone is happy; when people get what they’re searching for, they’re more inclined to use the search engine, which makes its ads more valuable. When businesses get more visibility on the search engine, they’re more inclined to …

Small Business

Marketing Tips for Small Businesses

It can be difficult to get people to notice your new business, particularly among the ones that have already been well-established<p>Nonetheless, being …

Small Business

3 Networking Questions All Business Owners Should Use

When you’re networking it’s easy to fall into a rut, asking each person there the same questions: what do you do? How long have you been in business? …

Small Business

Take the 30-Day Social Media Challenge! - Jenn's Trends

With all the newest feature announcements from Facebook at F8 this week (you can watch my recap of that here), it got me and my friend Mike Allton …

6 Social Media Trends That Will Dominate Summer 2018 Marketing

May 03, 2018<p>Share this content:<p>6 Social Media Trends That Will Dominate Summer 2018 Marketing<p>Keeping up with social media seems like an impossible …

9 Expert Insights to Increase Your Organic Reach on Facebook

You’re probably already using Facebook to engage with your audience.The platform has established itself as indispensable within the social media …

Instagram Marketing: How to grow your business on Instagram | Times Square Chronicles

Instagram Marketing: How to grow your business on Instagram<p>The users and research above all sound great, but what are marketers – the people who use …

How to Create a B2B Content Marketing Strategy in 8 Hours or Less

So, you’ve been asked to deliver your content marketing strategy, problem is you’re just like many other B2B marketers that use content marketing — …

Want to be a better writer? Try letting a robot tell you what to do

There’s a scene in <i>I, Robot</i><i>,</i> the 2004 Will Smith movie, in which Smith’s character, Detective Spooner, tries to get a robot to understand that it’s not human.<p>“Can a robot write a symphony? Can a robot turn a canvas into a beautiful masterpiece?” he asks.<p>“Can you?” it replies.<p>This exchange typifies …

Why China Debt Data Could Slam Metals Prices

By<p>Jan. 30, 2017 10:09 a.m. ET<p>Analysts at <b>Axiom Capital Management</b> say a collapse in overnight lending in China's inter-bank market last week signals …

How to Write User-Oriented Content More Quickly

Your audience is hungry.They want content that’s relevant to their problems, solves the problems NOW, and isn’t just clickbait.But they want it …

Evocative Language and Mood

Great writing is <b>evocative</b>. In her book, <i>The Novelist’s Guide</i>, Margaret Geraghty emphasises that evocative language builds expectation, tension, and …

How to Train Your Brain to Write More Concisely: 6 Creative Exercises to Try

Learn six exercises that will help you trim the fat off your content and start writing more succinct sentences.

Editors Tell All: What Subject Lines Work Best?

For as hard as it is to get a pitch accepted, it may be even harder to get an editor to read your pitch. First, you have to dodge those pesky spam …

John Steinbeck on Writing, the Crucible of Creativity, and the Mobilizing Power of the Impossible

“A good writer always works at the impossible.”<p>An advocate for the creative benefits of keeping a diary, Virginia Woolf saw this informal practice as training ground on which one can “loosen the ligaments” for formal writing. But hardly anyone has put private writing to more fruitful use as a …

Literature

3 Tactics That'll Make Writing Tighter as Easy as 1-2-3

[Estimated read time: 8 minutes]<p>One of my most memorable interactions in college took place in English 202, when my professor would have us come to …

These People Have a Mind-Bending Way to Navigate

Yupno speakers in Papua New Guinea are the first known to imagine slopes to orient themselves inside flat homes.<p>The door of Sivek’s house looks out on a rising slope. But when he walks away from the door toward the rear of the building, he is walking “uphill”—even though the floor is flat. That’s …

My favorite online research tools for writers

Here’s how I researched material for a book I was ghostwriting. You might like these tools, too.<p>You can’t find everything on the Internet…yet. But …

3 Resources to Help You Mobilize Your Natural Writing Ability - Copyblogger

It doesn’t matter how long it will take. <i>You’ll get the project done.</i><p>It doesn’t matter what time of the day it is. <i>You’ll work until you get it …

Dumb Down Your Writing For Really Dumb Readers? - No Way

Ebooks Writing<p>Updated March 15, 2018 1641 Views 2 Comments<p>Share79<p>Tweet9<p>+14<p>Share6<p>Stumble45<p>Pin2<p>Shares 145<p>5/5 (4)<p>Is your writing suitable for an …

14 Persuasive Words and Phrases Every Sales Rep Should Use to Drive New Business and Renewals

Subtle cues can suggest authenticity or reveal deceit. The language we use in communicating with customers and prospects impacts our ability to excite them about the topic at hand and close the sale. What we say -- and how we say it -- matters.<p>Different words trigger predictable behaviors in …

5 time-wasting practices that writers must abandon

• Discounts of $50-$300 off on conferences, workshops, webinars and webcasts<br>• Exclusive and archived content on all four news sites - Ragan.com, …

Be the Shakespeare of Facebook: The Enormous Guide to Writing Spectacular Social Media Updates by @kevanlee

Linguistics and language explains all the whys behind the social media updates we love. Here's how to incorporate it into your marketing messages.The …

The linguistics tricks YouTube Stars use to keep viewers interested

Hey guys! What's up? It's Julie. And today I want to talk about YouTube voice.<p>So the other day, I was watching this YouTube video from the PBS Idea Channel about whether Ron Weasley from <i>Harry Potter</i> is really a time-traveling Dumbledore (as you do), and I realized—the guy talking sounds <i>exactly</i> like …

Be the Shakespeare of Facebook: The Enormous Guide to Writing Spectacular Social Media Updates

Very few writers really know what they are doing until they’ve done it.<p>– Anne Lamott<p>This quote from Anne Lamott resonates with me quite a bit. I …

How to be a Better Copywriter: 20 Books Guaranteed to Help Anyone!

Does your marketing copy lack power?<p><i>Eh. Most people's does at first.</i><p>The subject of copywriting (or really, writing in general) is vast -- especially …