emmawestwood

221 Added | 1 Magazine | 5 Likes | 18 Following | 14 Followers | @emmawestwood | Writer and co-founder of Bakewood – brand storytelling and content creation enterprise based in Melbourne, Australia – www.bakewood.com.au

The most frequently stolen books

Vintage/Anchor Books recently tweeted out a photo of a Most Stolen Books shelf at a bookstore. Some of the books on the shelf include The Wind-Up …

Books

Creating a content strategy at a nonprofit | Content Meets Strategy

The UK’s Government Digital Strategy aspires to build digital services that are “so good that people prefer to use them.” That’s a worthy goal for …

The viral publishing game is over and we all lost

What’s next?<p>A lot of the conversations I’m having about audience development these days quickly devolve from focused discussions about acquisition …

Spanish Language

4 Content Trends Every Marketer Should Be Following

I like Contently conferences for a few reasons. First, our events team keeps letting me go onstage for some reason. Second, my main job for the …

The girl who stole my book: How Eilis O'Hanlon found out her crime novels were swiped by a stranger

There was something strangely familiar about the crime novel riding high on the Amazon Kindle bestseller lists last autumn. Eilis O'Hanlon ought to …

R.I.P. to My Friend Prince – Cuepoint – Medium

It <b>was just his time</b>.” I HATE it when people say that after someone passes.<p>Prince died alone in a friggin elevator… What spiritual power would have …

The Really Big One

An earthquake will destroy a sizable portion of the coastal Northwest. The question is when.<p>When the 2011 earthquake and tsunami struck Tohoku, Japan, Chris Goldfinger was two hundred miles away, in the city of Kashiwa, at an international meeting on seismology. As the shaking started, everyone in …

Geology

Pompeii’s Graffiti and the Ancient Origins of Social Media

From Roman walls to Twitter, humans have a long-standing obsession with leaving their mark.<p>The oldest known graffiti at Pompeii also happens to be among the simplest: Gaius was here. Or, more precisely, “Gaius Pumidius Diphilus was here,” along with a time stamp, which historians have dated to …

Social Media

The best recent magazine covers around? Two new shortlists unveiled

Call me a massive magazine nerd if you must but I really enjoy the conversation about what makes a great cover. Is there a science to it as Tyler …

readbyfamous.com is almost here!

How the First Gravitational Waves Were Found

After decades of speculation and searching, a signal came through. It promises to change our understanding of the universe.<p><i>Note: On October 3, 2017, the Royal Swedish Academy of Sciences announced that the Nobel Prize in Physics would be awarded to Rainer Weiss, Kip Thorne, and Barry Barish, three</i> …

Physics

HOW TO WRITE

<i>A little-bit of hard-won wisdom I’ve managed to borrow* over the years.</i><p>The first thing to know is that many people confuse the act of writing with a …

Writing

The (Urban) Legend of Ernest Hemingway’s Six-Word Story: “For sale, Baby shoes, Never worn.”

A piercingly dark piece of writing, taking the heart of a Dickens or Dostoevsky novel and carving away all the rest, Ernest Hemingway’s six-word …

Can You Find 6 Words Hidden In These Puzzles? (10 Pics)

Panda got a little bored hiding and instructed us to get you new puzzles, so we obliged. This time we challenge you to find the words hiding in the …

20 Beautiful Pics To Celebrate Penguin Awareness Day

Penguins. We all love them. And if you don’t, you should. Because what’s not to like? They’re funny, they’re cute, and, well, they spend their lives …

David Bowie: astronomers give the Starman his own constellation

Scientists have registered a constellation shaped like a lightning bolt in honour of David Bowie and his out-of-this-world talent<p>David Bowie has been given his own constellation, consisting of seven stars that shine in the shape of the lightning bolt.<p>Belgian astronomers announced the registration …

David Bowie

8 Oscar Nominations That Were Revoked

Although Oscars are usually set in stone (or gold-plated britannium, as it were), there have been some very rare instances where the Academy of …

Fairytales much older than previously thought, say researchers

Study of fairy story origins traces some back thousands of years, with one tale dating back as far as bronze age<p>Fairy stories such as Beauty and the Beast and Rumpelstiltskin can be traced back thousands of years to prehistoric times, with one tale originating from the bronze age, academics have …

Anthropology

David Bowie predicted the internet's impact on music and society

<b>Proof that Bowie wasn’t just ahead of the curve with music.</b><p>In <b>David Bowie’s</b> 2000 BBC interview with Jeremy Paxman, he basically predicts where we all …

David Bowie

5 Digital-Marketing Tactics to Ditch in 2016

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Keeping abreast with what works in digital marketing can be a constant catch-up game. Fickle consumers jump from channel to channel. Google updates its search algorithm. Keeping up with Facebook’s monthly changes requires constant …

Marketing

All Stories Are the Same

From Avatar to The Wizard of Oz, Aristotle to Shakespeare, there’s one clear form that dramatic storytelling has followed since its inception.<p>A ship lands on an alien shore and a young man, desperate to prove himself, is tasked with befriending the inhabitants and extracting their secrets. …

Alice In Wonderland

The Beatles let it stream – showing that the format is the future

It was never a question of whether the Beatles would stream their songs, only when – and at what price. Their presence is a boost for streaming services<p>In the late 1990s, a senior executive from EMI lugged a laptop to Friar Park, George Harrison’s sprawling neo-Gothic mansion in Henley-on-Thames, …

Oxfordshire

Star Wars: is the Force still strong with this one?

I’m really looking forward to <i>The Force Awakens</i>. I haven’t been this excited about the release of a film since … well, I guess … <i>The Phantom Menace</i>, …

Fiive hours of Darth Vader's burning corpse will replace your Yule Log

You awake in a room that looks like your room, but it isn't your room. Your automatic daily routine follows its well-trodden path, unobstructed, and yet this day is different. Your baby blue cotton bed sheets have been replaced with a fluffy, retro Jabba the Hutt comforter, and your polka dot …

Darth Vader

Star Wars Actors Then And Now

Almost two generations have passed since the first Star Wars film was released in cinemas, and over the last 38 years, a total of six feature length …

Star Wars reviews: What critics thought of the 1977 film when it was first released

People outside of Disney have finally seen <i>Star Wars: The Force Awakens;</i> if you’re not holed up in a bunker keeping out all news and plot details …

25 Wonderful Facts About It’s a Wonderful Life

Mary Owen wasn’t welcomed into the world until more than a decade after Frank Capra’s <i>It’s a Wonderful Life</i> made its premiere in 1946. But she grew up …

10+ Hospital Christmas Decorations That Show Medical Staff Are The Most Creative People Ever

When you think “hospital,” you don't often think “Christmas,” but this open list hopes to change that. At least for the holiday season! We had our …

Decorations

Happy Birthday to You to enter public domain after copyright case is settled

No details of the settlement have been released, but it appears publisher Warner/Chappell has relinquished its claim on the song<p>A settlement has been reached in a lawsuit over whether Happy Birthday to You, one of the best-known songs in the world, is owned by a music publisher who earned millions …

TV shows