Emily Anne

8 Flips | 2 Magazines | 6 Likes | 1 Follower | @emilyhoeksema | Keep up with Emily Anne on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Emily Anne”

6 Social Media Hacks for Busy Small Businesses

As a small business owner in today's constantly evolving digital landscape, staying abreast of social media initiatives can be challenging. With so …

8 Terrible Social Media Myths to Avoid in 2015

What not to do in social media in 2015.<p>As a small-business owner or entrepreneur, you know the sales and marketing landscape has changed dramatically over the past 10 years. For example, 10 years ago, "social media" didn't even exist! But now, it can be one of the most effective methods to …

Social Media

3 Ways To Engage Customers Through Social Media

Most companies have embraced social media as part of their marketing mix, but they don’t always understand what makes it successful. That means their efforts are often through trial and error.<p>Meanwhile, there’s rising pressure on marketing budgets even as organizations look for ways to identify, …

10 Web design trends you can expect to see in 2015

Every year, Web design grows and so many awesome things are being published daily. I can only imagine that the best is yet to come in 2015, including many of the trends we predicted for 2014.<p>While many of those ideas and trends will still be around in 2015 (and probably 2016), it’s time to see what …

Web Design

How To Use Funnels For Your Inbound Marketing Strategy

Funnels have been a focal sales strategy for decades, serving as a general model for anyone looking to get the most out of a given lead pool. By breaking down the sales process into a series of steps, starting at the wide end of the funnel and working to the narrower end, salespeople can more …

3 Keys to Thrive as Facebook Gets Less Promotional

By now we are all aware Facebook's organic reach plummeted in 2014. An Ogilvy analysis found that organic posts' reach fell from 12% to 6% over the …

3 Ways to Improve Your Marketing Campaigns in 2015

<i>Ashley Kemper is a marketing strategist who spends her free time traveling and pursuing hobbies in photography, Web design and blogging. This post was originally published on the Shutterstock blog and has been reprinted with permission.</i><p>If you’re like most marketers, the past 12 months were filled …

Without Tailoring Content to the Buyer's Journey, You're Missing the Mark

Creating content that doesn’t directly speak to your audience is like accidentally gifting your mother-in-law a men’s razor and some aftershave. It’s a waste of resources, and you’re bound to lose a lot more than trust. When your content lacks a clear tone, goal, and audience, it will fail to …