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Startup Wants to Turn On YouTube Commerce

A new startup wants to help YouTube talent tap into e-commerce dollars and the budding social commerce wave spurred by platforms like …

Advertising Industry

E-Commerce Auctions Seen as Boring and Too Much Work

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Online auctions are dying because they just aren't fun anymore.<p>The price competition offered by matching sellers with legions of online buyers was once predicted to be the permanent model of how commerce took place on the internet. …

Auctions

Facebook Working on New Features for Huge Social Commerce Push

Facebook is gearing up for a huge social commerce push.<p>The developer who recently discovered that the social network is testing a "Want" button, …

The Rise Of Social Commerce, And How It Will Completely Transform The Way We Shop On The Internet

Social commerce is all about inspiration and product discovery. Sites like Pinterest, Wanelo, OpenSky, and others are more like digital catalogs or virtual malls where shoppers can browse and connect with people interested in the same products and brands. But entrepreneurs and retailers are anxious …

eCommerce

5 Charts That Show How Mobile And Social Media Are Taking Over Commerce

Retailers and brands are increasingly focusing their attention on social commerce.<p>But many struggle with the question: how do you convert a "like," a "tweet," or "pin" into a sale? Is social media really going to be a source of dollars and foot traffic?<p>In a <b>recent report</b> from <b>BI Intelligence</b>, we look …

eCommerce
eCommerce

Pinterest Advertising Will Be Huge With Retailers Because Pinners Spend More On E-Commerce

The knock on social media was that it would never drive a lot of paying customers to retail sites, because people are on social networks to connect with friends, not to shop.<p>But Pinterest is proving to be an exception to that rule. The company's announcement yesterday that it would begin …

eCommerce

Here's Why Marketing On Pinterest Actually Helps E-Commerce, Brands, And Retailers Drive Sales

• <b>Pinterest also offers an extremely attractive demographic</b>: Women are 84% of Pinterest users in the United States, and most of them are on tablets. Women control the holiday purse strings.• <b><br>Pinterest users already love sharing images of products</b>, and unlike Facebook — where photo-sharing revolves …

eCommerce

The 'Pinterest for Ecommerce' Now Pays You to Share

The Fancy, a startup often described as the "Pinterest for ecommerce," is rolling out an affiliate scheme Monday to incentivize users to share …

Twitter is a Potential Contender for eCommerce Dominance

• Partner Content<br>• Author: Himanshu Sareen, Icreon. Himanshu Sareen, Icreon<p>Twitter may seem like just another place to discover news and celebrity …

Ecommerce Site Lets You Search for Clothes by Uploading Photos

For ladies and gents looking to spruce up their wardrobe, a new social ecommerce platform lets users upload photos of a specific item of clothing, …

Yahoo’s Redesign Isn’t Over Yet, More Sites & Ad Formats To Come

Yahoo rolled out a major redesign to several of its web properties today – a move that’s part of a project apparently code-named “Grand Slam.” At least that’s how it was recently described in a Vogue profile of Yahoo CEO Marissa Mayer, which said Grand Slam is “an effort to bring a more coherent …

Google Dumps Video Responses From YouTube Due To Dismal .0004% Click-Through Rate

Google is ditching video responses from its video sharing site on September 12, encouraging users to fall back on hashtags and descriptions to surface videos in searches. The cited reason is a minuscule .0004% click-through rate on video responses submitted by users.<p>To illustrate, says the YouTube …

CHART: Mobile Commerce Continues Its Massive Rise

As recently as late 2010, mobile commerce was only 3% of e-commerce. But, that number has steadily been on the rise. At the end of last year's holiday shopping season, that number it had soared to 11%.<p>That's approximately $18.6 billion in consumer spending - and that doesn't even include …

eCommerce

Locket, Which Puts Ads On Your Lock Screen, Asks Users To Vote For The Ads They Want To See

Locket, the startup that pays Android users to engage with ads, is now asking those users to weigh in on the type of ads that they want to see.<p>When users install Locket, they’ll start to see ads on their lock screens, and they can swipe left to claim a deal, watch a movie trailer, or whatever the …