Ellen McManus

107 Flips | 13 Magazines | 2 Followers | @emarie152015 | Keep up with Ellen McManus on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Ellen McManus”

Twitter boss confirms plans to expand curated 'experiences' to all users

Users should not panic about a Facebook-style filtered timeline just yet, but Dick Costolo says curation will happen for ‘logged in users’ as well as passing visitors<p>Twitter will expand its efforts to “curate” tweets and media for its users, according to chief executive Dick Costolo, although his …

25 Perfect Professional Typefaces for Advertising

For a lot of beginners, the job of choosing fonts is a bit baffling. There are unlimited choices—from the typical ones to the elaborate styles—with …

Interpret Data to Improve Your Website Design and Performance

Effective design is crucial to a website’s business goals. In the same way that attractive people tend to get more attention, a well-designed site …

Web Design

6 Google Analytics Features You Need To Understand

<i>April 28, 2015</i><p>Google Analytics, best friend or worst nightmare? I remember when first starting out in PPC, I was completely overwhelmed with all the …

Slash Social Network Marketing Spend With Facebooks New Multi Product Ad

One company used Facebook Multi Product ads to help boost in store purchases of its famous cookies by reaching their targeted audience with their …

Creating Brand Guidelines

When building a new brand identity, or indeed developing and evolving an existing one, it is important to make sure there is consistency throughout …

Better presentation of URLs in search results

17 Video Marketing & Advertising Campaigns You'll Actually Enjoy Watching

Riddle me this: Why do people buy quarter-inch drill bits?There are a million possible answers to this question, but Leo McGinneva offers an …

Marketing

A Mini Content Marketing Guide

Ever since I started LeadJoint, the online service for SEO consultants to identify new leads for their business by tracking down websites that have …

5 Advanced AdWords Strategies You Can Implement Today

Does your competition know about these advanced switches and dials in AdWords? Image by Marcin Wichary via Flickr.As Google AdWords gets increasingly …

The Nifty Guide to Local Content Strategy and Marketing

This is my Grandma.<p>She helped raised me and I love her dearly. That chunky baby with the Gerber cheeks is me. The scarlet letter "A" means nothing… I …

Marketing

13 Instagram tools brands should be using

Instagram is a platform for sharing quirky moments and inspirational experiences.<p>With 300 million users every month, it's also a place for businesses …

Your social media cheat sheet for perfectly sized images

Images are a vital element of social media. Set a photo with screwy dimensions as your profile pic or cover photo, and you've immediately set the …

8 things millennials want—and don’t want—show how different they are from their parents

Goldman Sachs released a fascinating series of charts this week about Millennials, the generation born between 1980 and 2000. A group totaling 92 million Americans, Millennials differ from Generation Xers and Baby Boomers in many ways — including when they plan to get married, their financial …

The 10 things in advertising you need to know today

<b>1. Netflix is eating TV's dinner.</b> If it were a TV network, it would be at least the fourth-biggest in the US, and maybe even number two, according to BTIG Research.<p>2. <b>Reed Hastings, Netflix CEO, spoke about the TV industry on his company's Q1 earnings call.</b> He said that while linear TV "has been on …

Slack's massive new funding round is everything amazing and insane about the startup bubble

More cheddar for Mr. Butterfield<p>Slack announced yesterday that it raised $160 million at a $2.8 billion valuation. The company hasn't spent a penny of the $120 million it raised just last October. When Slack raised that money, founder Stewart Butterfield said it was enough to last them 60 years. …

3 digital marketing strategies for making ads more relevant

Relevance. In digital marketing, it's what brands covet and what publishers strive to provide. Relevance is the driving force behind behavioral …

How Fractl Leveraged Content Marketing to Increase its Referral Traffic 6,718%

In October 2013, Fractl published a study on viral emotions on the Harvard Business Review. The research was picked up by several high-authority …

Marketing

You Can Now Use Google To Locate Your Device

Android Device Manager on Android device allows users to search their lost or stolen mobile phone, but Google is making it easier for users to locate …

Android News

Google launches Cloud Dataflow service in beta, adds row permissions in BigQuery

Google today is making one of its cloud services, the Cloud Dataflow data-processing system, available in beta for engineers to try out.<p>Announced in June, Cloud Dataflow can handle batch and streaming workloads alike. It could come in handy for the dirty work of wrangling complex data — often …

14 ways to dramatically improve your Facebook ad campaign

Increasing Facebook ad conversion rates without simply increasing ad spend can be a challenge if you're not an expert. But there are some …

Marketing & Advertising on LinkedIn | LinkedIn Marketing Solutions

"Google Maps for the Body" zooms in from whole organs down to individual cells

The algorithms used for zooming in and out on Google Maps and Google Street View have made it possible to visually traverse through layers of the …

Google Maps

Google Chrome 42 Includes Support For Push Notifications

Google has this week released its latest version of its Google Chrome web browser in the form of version 42 which brings with it a wealth of new …

Google

Content Ideas

Content Ideas – That Help Users, Get Traffic, Shares and Links. I often get asked to attend internal brand and marketing meetings for clients I work …

Responsive design vs. mobile websites: And the winner is...

Prev.<p>[Title for Previous Page]<p>Next<p>[Title for Next Page]<p>June 11, 2014<p>VIEW SINGLE PAGE<p>Website owners today are confronting the task of adapting to the …

6 Creative Ways to Integrate Social Media and Email Marketing

14 min read<p>This story originally appeared on Buffer<p>Digital marketers—like you!—are all stars. You have your hands full with all the many ways to reach your audience. At any given time, you may need to be fluent in email, content and social media because your audience is cross-platform.<p>Few people …

Social Media