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How to Find the Cheapest Flights Possible: My Secret Hacks Revealed!

The Marketing Information System: What All Businesses Need But Few Have

For many years, businesses have been talking about the need to develop systems to tie every aspect of marketing together from developing marketing communications through recording sales and providing after-sale customer service.<p>The problem is that very few have invested the time and money to …

How To Build Your Brand When You Work From Home

The virtual employee is becoming more and more common. According to Global Workplace Analytics, “Regular work-at-home has grown by 103% since 2005 and 6.5% in 2014. This represents the largest year over year increase since before the recession. 3.7 million employees now work from home at least half …

3 Ways to Optimize PR for Your Startup

If done right, the momentum from your public relations efforts will propel you to new customers, more funding, and better opportunities.<p>Everyone loves press. It's an amazing feeling to have your company recognized by an outlet, and to have others take interest in your passion. But more than just …

8 Ways to Get Free Publicity For Your Small Business or Startup

Page: 1 2<p>Small business owners for little or no cost can still get their product messages to the public with an inventive approach to getting …

The Most Ignored Branding Tool on the Planet

It's free, it offers a built-in audience, and it's something you already have.<p>How many emails do you send each day? And how many of them get forwarded to other parties? Probably too many to count.<p>Email has become one of our most frequently used communication tools, but there's more to it than meets …

Graphic Design

How to Build a Brand for Your Small Business

When it comes to your business, how do you figure out what your brand will be? Businesses should always know how people would recognize their business by developing a clear brand. Is it really just about your logo? No! Your brand is the first thing that someone thinks of when they hear the name of …

A brand guide for startups

<b>I’ve been doing a bit of advisory work with startups recently as they consider what brand looks like in their early stages of development.</b><p>And the …

4 Ways To Drive Opportunities To Your Company With Executive Branding

Understanding executive branding is like unlocking the secret to getting picked first in middle school dodgeball. It centers on two things: being good and being <i>liked</i>. Similarly, executive branding verifies your value in the field and creates familiarity that enhances trust between you and potential …

5 Steps to Brand Your Startup for Success

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>About 476,000 new businesses are created <i>each month</i> according to reports. Many will struggle during the first few years -- and half will fail.<p>On the other hand, half will succeed.<p>Knowing what separates those that bottom out from those that …

Business Strategy

Startup Pitch Decks: Free Templates from VCs

Today, NextView Ventures is excited to release a pillar project in our Growth Guides series: pitch deck templates for raising seed capital. These …

Independent Retailer? Here's How You Can Step Up Your Game to Compete With Big Box Stores

Like it or not, if you’re a small business owner you will have to compete against big box merchants. Whether it’s Walmart, Target, Macy's, Bed, Bath and Beyond or Ikea, you’re store is bound to battle retailers larger than life – so to speak – or at the very least, with larger budgets and more …

9 Ways To Immediately Improve Your Brand

<i>I’m starting with the man in the mirror… I’m asking him to change his ways…</i><p>Michael Jackson probably didn’t have entrepreneurial brand strategies in mind when he was crooning this song. Still, the lyrics dive right into the heart of branding.<p>Yes–it all starts by looking in the mirror.<p>That’s why I …

Key Take-Aways From Salesforce's 2015 State Of Marketing Report

84% of marketers plan to increase or maintain their spending on marketing and technology in 2015. Mobile applications, marketing analytics and CRM tools are the three most critical technologies marketers are planning to invest in during 2015.<p>71% of marketers believe mobile marketing is core to …

Marketing

7 Secret Rules for Powerful Sales Emails

How to get a better response rate and better sales opportunities from your email-based selling and marketing.<p>Now that the combination of voice mail and call screening has made cold calling next to impossible, most companies are relying more heavily on email marketing (a.k.a. "selling by email") to …

JPMorgan's Ultimate Guide To The Markets And The Economy

But international markets are in rougher shape as Europe battles sluggish growth, Japan struggles with low inflation, and emerging markets face major deceleration.<p>JPMorgan Asset Management's David Kelly and team have published their Q1 presentation on the state of the markets and the …

Markets

How to Monetize Your App: Banner Ads Vs Native Ads vs In-App Purchases

The iOS App Store, and the subsequent rush of mobile development that followed its creation, has been around since 2008. It can no longer be said that this is a brand new space. Mobile app development has already taken on a known and familiar pace and a common set of rules for what makes a …

Resolve to Focus on Goals Rather Than Results in 2015

<b>Results, results, results</b>. We frequently hear that we should focus on results.<p>More often than not, focusing on results is a waste of time. Because it is looking in the rear view mirror, rather than the windshield.<p>Someone asked me today what I thought of Janet Yellen as head of the Federal Reserve. …

How to Add Senior Management to Your Startup Without Losing Your First Team

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Adding senior managers to a growing startup is one of the most dramatic changes to make to an early stage company. Things will change and some of the original employees are likely to feel left out of the process.<p>Here are the six elements …

Employment

Here Are The Best Startup Pitches We've Ever Seen

TED Talks

The Basics of Branding

In a free market world where companies fight for market share and recognition, your brand can be your most valuable asset. It helps you stand out from competition, gives your company a clear sense of place and purpose and it’s an important element of customer loyalty.<p>There are millions of …

11 Things You Need To Be Investing In Right Now To Grow Your Business Online

There is a seismic shift in how you as a business should be creating, thinking, and evolving in the 21st century.<p>It revolves around the virtual world …

7 Online Marketing Tips for Entrepreneurs Who Can't Market or Sell

Starting a business, but don't have a sales or marketing bone in your body? Don't worry. Just follow these 7 tips.<p>An entrepreneur can be successful without being a marketer or salesperson.<p>This might sound a bit odd. After all, an entrepreneur goes into business to sell something--to create a …

How to go from $0 to $75,000/mo. without taking on an investor or hiring a single employee

In case you didn’t know, we (Talkroute) declined our acceptance into a well-known accelerator, and a lot of people thought we were stupid. Even after I published a ridiculously long blog post explaining why we said “no thanks,” the skeptics remained, well, skeptical.<p>But today, right here on …

Disrupting Auto Finance

Last year, I woke up to the sleeping giant of auto finance. Over the last decade, we’ve witnessed an explosion of startups building software that dramatically cuts inefficiencies in the exchange of information, goods, and services – disrupting industry incumbents in the process. In the last year, …

4 Steps to Launching a Mobile App Even If You Don't Know How to Build It

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>My friends and I have ideas for new mobile apps almost daily. The hard parts are turning our ideas into a reality and figuring out which one is actually plausible.<p>Apps come in all forms but can usually be broken down into three main …

Apps

Scale up your mind: What is venture capital funding and how does it work?

You might have a startup or even a small business that has got off the ground. You might have the skills and experience, the team and enthusiasm to …