Ernesto Luna

33 Flips | 2 Magazines | 29 Followers | @elunamad | Keep up with Ernesto Luna on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Ernesto Luna”

Google Analytics for Ecommerce - Part 1 - Segment by Product Categories | E-Nor Analytics Consulting and Training

You are a marketing manager and your online sales have never been better. Your greedy CEO calls you into the office. “We hit our quota this quarter, …

Analytics

7 Ways to Use Nerdy Data for SEO

I’ve been testing NerdyData, a recently launched search engine for Web source code that has an easy to use interface, including handy features to …

Digital Marketing

Process, Not Product: How lessons from India can transform health care across borders

Have you ever had a meeting that ended with one of the participants rushing off to perform open-heart surgery? Me neither.<p>So I was surprised to learn …

Innovation

Site Search

Google on Launching an Analytics MOOC and Taking Data-Driven Actions

Analytics. It could be the deepest, darkest mystery in your organization, served up by a few select tech wizards, or it might be the solitary master by which all company decisions begin and end. In all likelihood, it’s somewhere in between.<p>No matter where you fit on the spectrum of analytics …

CONSUMER TREND CANVAS

CONSUMER TREND CANVAS<p>Understand and apply any consumer trend. Today.<p>1.<p>ANALYZE<p>The left hand side of the CONSUMER TREND CANVAS will help you unpack and …

Innovation

Google's keyword data apocalypse: the experts' view

<b>Yesterday it emerged that Google is planning to encrypt even more organic search queries, thus removing even more search keyword data from sites.</b><p>The …

AdWords

Nine case studies and infographics on cart abandonment and email retargeting

<b>Basket abandonment is an inevitability in ecommerce as it's all to easy for shoppers to lose interest, decide to buy from a competitor, balk at</b> …

eCommerce

Would You Borrow From PayPal? PayPal's New Small Business Loans *Updated*

*<i>This article was updated Sept. 26, 2013 6:50 p.m. MST to include the cost of PayPal’s sample fee amounts, which were expressed in the article as a simple interest calculation, to also include the calculation as annual interest, now included at the end of this piece.*</i><p>As tight bank credit and rising …

Creating the culture part two: skills you need to implement marketing automation software

Marketing automation solutions alone cannot get you the marketing performance transformation you’re hoping for - you need to get the company culture …

Marketing

How Virgin uses big data to create engaging branded content

<b>Bob Fear is Digital Content and Marketing Manager at Virgin, and he recently been involved in the relaunch of Virgin.com.</b><p>He has devised the core …

Public Relations

How to optimise your images for SEO

<b>Images are increasingly important to the customer experience and search yet many sites are not optimised to take advantage.</b><p>In the early days of the …

Social Media

Michael Porter: FROM PER CAPITA TO PRO CAPITA: LAUNCH OF THE SOCIAL PROGRESS IMPERATIVE

Ecommerce best practice: the 'basket add'. What is it and how should it work?

<b>As a bit of an ecommerce geek, I'm interested in the tiny things on sites, and today it's the way sites indicate that customers have successfully</b> …

eCommerce

Why philanthropy is R&D for business

Targeted giving can help companies lay the groundwork for future commercial success.<p><b>We often measure</b> the impact of corporate philanthropy by counting …

Innovation

Guy Kawasaki: The Top 10 Mistakes of Entrepreneurs

Sustainia Announces Its Top 10 Sustainability Innovations for 2013

Developed by Dutch designer Chintan Shah, Tvilight smart streetlights illuminate only when needed, reducing light pollution and saving potentially …

Sustainability

Recursos sobre Inversión de Impacto

Recursos sobre Inversión Social<p>Monitor Institute, Investing for Social and Environmental Impact, January 2009.<br>• Sullivan, Paul With Impact Investing, a …

Investing

Impact Investing 2.0: Insight for the Inner Workings of 13 Outstanding Funds

Lista de mejores Empresas B 2013 para los trabajadores

Las listas “BEST FOR THE WORLD”, iniciativa de B Corp, fueron creadas para reconocer a las mejores Empresas B según distintas categorías. Hasta la …

Premios Mayma

Programa de mentorías y capacitación para emprendedores que, apalancados en la dinámica de mercado ofrecen servicios y productos que generan …

Mission in a Bottle

THE BOOK<p>BOOK<p>Sneak Peak - Chapter One <b>Hardcover:</b> 304 pages <b><br>Publisher:</b> Crown Business <b><br>Publish Date:</b> Sept. 3, 2013 <b><br>ISBN-10:</b> 0770437494 <b><br>ISBN-13:</b> 978-0770437497<p>…

Comic Books

Social Innovation: What It Is and What It Isn’t (SSIR)

<i>Stanford Social Innovation Review</i> recently launched a debate on impact investing, spurred by the question of whether investors can expect both market …

"Dos Tomates y Dos Destinos" Cómico, Perspicaz y Despierta conciencias =)

Business ideas for social change

Opinion: Social entrepreneurs, people who dare to change the world - CNN.com

Joel Otieno, a clinical health assistant at the FACES community-based organization in Kenya, rides to his next appointment. He is supported by an organization called Riders for Health, founded by Andrea and Barry Coleman, who share a passion for motorcycles. Through the racing world, they became …