Elsa Ioannidou

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The Future Of Shopping: Shelves That Track The Age And Gender Of Passing Customers

The ultimate in creepy-yet-inevitable marketing tech has arrived: supermarket shelves that track the age and gender of passing customers.<p>Supermarket giant Mondelez International, whose portfolio includes iconic brands like Chips Ahoy, Ritz, and Nabisco, is now testing shelves with integrated …

How Instacart Plans to Win the Same-Day Delivery Game

Amazon alum Apoorva Mehta is going head-to-head with his former employer.<p>When it rains, sales soar.<p>Apoorva Mehta says orders for his same-day grocery delivery business, Instacart, spike when cloudy skies make customers reluctant to run errands. In fact, that’s one of the main reasons Instacart just …

Why Shoppers Are Fed Up With Fixed Prices

Available to Premium &<br>Purple Members<p>PSFK’s CXI 2018 conference brings to life key trends in customer experience through talks and activations by …

Luxury Daily

As the percentage of affluent shoppers purchasing on mobile devices continues to rise, the need for well-curated digital applications that mirror the …

Mobile Devices

Here's What The Store Of The Future Will Look Like (Hint: Not Amazon)

Few would dispute Amazon’s status as the titan of the e-commerce world, selling more online than its next 12 competitors combined. But given the ubiquity of Jeff Bezos and his bookstore-killer, it’s easy to lose perspective.<p>Amazon made $61 billion in sales worldwide last year — just 13% of what …

The POP Is Everywhere

Consider the customer with a reusable shopping tote in one hand and a mobile device in the other.<p>The habits of the commercially ambidextrous have so …

How To Transform Consumers' Retail Experience Into A Creative Product

How To Transform Consumers’ Retail Experience Into A Creative Product<p>Available to Premium &<br>Purple Members<p>PSFK’s CXI 2018 conference brings to life …