El Poet

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Knights of the Old Republic 2 beat The Last Jedi to its best lesson

A classic game told a story that was years ahead of its time<p>“One quickly learns that the Jedi Code does not give all the answers,” Kreia says, setting the tone for <i>Knights of the Old Republic 2: The Sith Lords. “</i>If you are to truly understand then you will need the contrast, not adherence to a …

Star Wars

14 Ways You Can Use Google Analytics To Improve Your Website

Tracking the strength of website design has come a long way from the era of “under construction” animated gifs and text files on URL references. With the advent of tools such as Google Analytics, it is now possible to track how a visitor came across your site, including from offline or internet of …

‘It’s our lifeblood:’ How publishers meet the video challenge in 5 charts

The biggest question for publishers prioritizing video isn’t Snapchat or Facebook Live, it’s simple economics. How many bodies can an organization …

Advertising Industry

How to Create a Killer SEO Plan for 2017

How to Create a Killer SEO Plan for 20172017 is here! I get excited with the changing of each year because it always presents new opportunities and …

This Health App Gets Indians Connected With Medical Specialists In Just 30 Minutes

Aiming to tackle the severe shortage of specialist doctors in India, the 27-year olds behind the DocsApp platform promise a consultation with a doctor within 30 minutes of logging on to their app (with a little AI help).<p>DocsApp cofounders Satish Kannan and Enbasekar D graduated from IIT Madras in …

How To Design For Millennials, According To Ikea

Festival tents, anyone?<p>Two new collections are hitting Ikea’s shelves and online stores in February: the PS 2017 collection, a limited-edition series of stylish, adventurous pieces, and the Spridd line of housewares and accessories festooned with dizzying graphics. Both were “designed for free …

Furniture

The 10 things in advertising you need to know today

<b>1. The ad tech community has some serious reservations about Google's header bidding killer, exchange bidding in Dynamic Allocation.</b> We spoke to around a dozen ad tech and publishing executives who shared their concerns about EBDA — although there are some fans of the product.<p><b>2. Nike bought a</b> …

How to create eye-catching emails

For many communicators, there’s an ongoing debate over the effectiveness of email marketing.<p>Although social media has assisted marketing managers …

Google admits that advertisers wasted their money on more than half of internet ads

Online advertising is a fickle thing. It accounts for 20% of the ad industry’s total spending, and over 90% of revenue for the internet giants Google and Facebook. That said, no one seems to have any idea whether it actually works.<p>That uncertainty reached a new high this week, as Google announced …

Digital Advertising

Android 5.0 Lollipop brings welcome guest and multi-user modes

The Best First-Person Shooters Of 2014

Like most years, 2014 was a pretty good year for first-person shooters. Some great games were released, and others have been teased for next year or released in Alpha.<p>For the purposes of this list we’ll look just at titles that launched this year as full games—not “Early Release” or Alpha or “Pay …

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Google Docs Gives Us A First Taste Of Google’s New Design Language

Last month, Google debuted a new design language they’re calling Material Design. It won’t roll out in full until the release of their next Android OS (called Android L). But today, you can spot some its principles manifesting in an update to Google Drive, along with its companion sites Docs, …

Google Docs

Kostic Serif Font Family

The Kostic Serif – Pan European Type Family.<p><b>Kostic Serif</b> is a classic transitional font family in the tradition of fonts such as Baskerville, …