Ellen Simpson

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Infographic: Using Social Media to Build Brand Loyalty

A vast majority of Fortune 500 companies surveyed by the Center for Marketing at the University of Massachusetts at Dartmouth found the use of all forms of social media -- Facebook and Twitter, but also podcasting, blogging and more -- to be an effective use of time and resources. Socialcast built …

How Social Media and Online Grocers Transformed the Food Business

Finding the right balance of ingredients is essential to any recipe. Without butter, for example, a particular dish might not come together or taste …


Social Media Marketing- Why it Matters- Part 2

Bad Rhino's Social Media Marketing Presentation at the Chester County Chamber of Commerce on March 27, 2014

Why We’re Not Satisfied with Social Media Sites

How much time will you spend online today — to shop, bank, stay connected with friends, get the latest news or plan a trip?<p>More importantly, how much of that time will be pleasurable and how much will be aggravating and unproductive?<p>According to a new American Customer Satisfaction Index survey, …

Barack Obama

#NoMakeUpSelfie: Social Media at its Best

I’m not normally one to blog or put my opinions on the Internet, but in this instance I was so impressed by the positive power that social media can …

Leveraging Social Media For Your Brand | Stanford Graduate School of Business

Read my keynote presentation summary: http://goo.gl/V1qtbQ<p>- How to extend your brand through social media<p>- Ways to Integrate social media across digital channels<p>- Why it's important to align your social media objectives with your content strategy<p>- Stanford Graduate School of Business examples

Public Relations

Maersk Line and why social media still matter. E-commerce 2014 in Stockholm on April 2 2014.

My presentation from the e-commerce conference in Stockholm on 2 April 2014. I talked about first the Maersk Line in social media case study, secondly about trends and topics that are important moving forward, e.g. about employee engagement and how to create a social media presence that ads …

8 Ways to Integrate Social Media with Existing Marketing

<b>Social media sites</b> like Facebook, LinkedIn, and Google+ can be high efficiency platforms that serve as a hub for all your social media engagement …

Smartphone and Social Media Usage: Men vs. Women (Infographic)

Senior Entrepreneurship Writer at CNBC<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The old adage -- “Men are from Mars, women are from Venus” – absolutely holds water when it comes to how consumers use mobile technology.<p>Men turn to social media for business reasons more than women …