Ellen Ransom

30 Flips | 5 Magazines | 2 Followers | @ellenransom | Keep up with Ellen Ransom on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Ellen Ransom”

Berkeley Council Agrees to Explore Local GMO Label Law

The Berkeley City Council voted 8-0 with one abstention Tuesday night to move forward with exploring a local requirement for labeling GMO produce …

City Politics

The 10 Things That Will Happen When You Begin CrossFit

What led to me beginning CrossFit was a realization that, if left to my own devices, I would never push myself hard enough to truly make the changes I needed to in order to get in shape.<p>This week marks three months since I began the most intense workout regimen of my entire life, CrossFit.<p>What led …

CrossFit

Leg Training for Weak Knees

Too often, a set of lousy knees can get in the way of a “good performance” in the gym on leg day. I always hear the classic line, “My muscles are …

Obama on the Economy 5 Years Later: ‘We’re Not Near Where We Need to Be’

Pres­id­ent Obama launched a de­fense of the eco­nom­ic pro­gress un­der his ad­min­is­tra­tion Sunday on ABC’s <i>This Week</i> with George …

The Fingerprint Scanner On The New iPhone Is About Money, Not Security

The company said yesterday that the fingerprint scanner will allow you to unlock your phone without using a password — the phone will know it's "you" from your fingerprints. With your real identity established, you'll be able to pay for stuff from iTunes and the App Store, too.<p>But marketers and …

App Store

Facebook Is Still Way Ahead Of Twitter and Google+ As A Platform For Brands And Celebrities

Whether you're a celebrity or a major brand, Facebook is still by far the most effective platform — at least judging by audience size.<p>Britney Spears and Lady Gaga are the most followed pages on Google+, each with more than 7 million fans as of August 2013. On Twitter, Justin Bieber tops the list …

Chipotle Made A Haunting Video On The Evil Of Factory Farming Featuring Fiona Apple Singing A Song From Willy Wonka

Some pretty inspired marketing here from Chipotle, which is famous for its push to raise food processing standards.<p>This video "The Scarecrow" features a gorgeous animation on farming, and a haunting song from Willy Wonka covered by Fiona Apple.

Hearst Is Throwing a Party and Calling It a Magazine Upfront

Hearst Magazines has invited hundreds of media buyers and ad agency staff to an "upfront" event next month, according to the company, making it the …

Twitter Might Be Testing Push Notification Ads

Though Herrman said he follows Dropbox, he was not mentioned in the tweet, leading him to believe he received an advertisement sent directly to his phone.<p>Several other Twitter users reported similar experiences, with one saying he'd been receiving the push notifications from the professional …

Gigaom | Cartoon Network ratings down after Netflix deal

Advertisement<p>Cartoon Network: Netflix Is Hurting Our TV Ratings<p>Sugar, spice and… lower ratings? Cartoon Network viewership in Netflix households went …

Ladies, Be Sure to Wax Before You Wear A Bikini And Pumps in New York City

We've written about the European Wax Center before. And you've probably seen their ads on busses in and around New York City. They're easily …

Gigaom | A shield law for journalists might seem like a good idea, but it isn’t — it’s actually a terrible idea

Advertisement<p>A group of senators have put forward a so-called “shield law” that would define who is considered a journalist under U.S. law, and …

Draft Dodging: Why Big Beer Is Going Flat

When the beer industry has its annual gathering in Las Vegas this month, attendees can expect the usual educational seminars, legislative rundowns …

Gluten-Free Food Fad Gaining Momentum Among Marketers

Touted by everyone from the Pillsbury Doughboy to Miley Cyrus, gluten-free foods have entered the mainstream. Even Twinkie is considering jumping in …

Consumers Don't Believe Your Green Ad Claims, Survey Finds

Nearly a year after the Federal Trade Commission updated its guidelines for environmental advertising, consumers appear more confused or doubtful …

Urban Outfitters Is Using Customers' Social Media Pictures To Advertise Its Products [THE BRIEF]

Retailers like <b>Urban Outfitters</b> are increasingly using everyday customers in photos advertising their brands, as opposed to models. The companies find them by searing social media hashtags linked to various products.<p><b>360i</b> is opening a Brazil office in anticipation of the 2014 World Cup and the 2016 …

Great Parody Infomercial Says a Cat Will Solve All Your Irritating Problems

Cats suck. However, this ad made by students at Webster University for Tenth Life Cat Rescue, a St. Louis group that saves strays and promotes feline …

The 50 Best Brands To Follow On Twitter

With thousands of major brands on the social network, it can be difficult to drown out the noise and figure out who to follow.<p>We chose some of the best brands to follow on Twitter.<p>Some are useful because they offer deals and customer service. Others are just plain entertaining.

Customer Service

Advertising - Oath

Discover mobile eCommerce techniques that drive real performance - from understanding today's complex mobile audience to effective ad formats.<p>To …

Mobile Devices

Gigaom | Newspapers may be dying, but the internet didn’t kill them — and journalism is doing just fine

Advertisement<p>Among the pieces of conventional wisdom that get trotted out whenever the subject of the newspaper industry’s decline comes up, one of …

Advertising - Oath

Oath surveyed 304 U.S. advertising decision makers for their thoughts on brand safety and uncovered the issue is only gaining importance.<p>The struggle …

Budweiser Logo Coming to Wrigley's Right-Field Sign

A Budweiser logo will adorn the new 650-square-foot ad sign at Wrigley Field -- whenever the Cubs choose to put it up -- under a renewed sponsorship …

23 Ridiculously Unfortunate Ad Placements

No matter how well-intentioned an ad is, its message can be totally foiled based on its placement.<p>We've already shown you the worst online ad placements ever— which includes ads for the "Dead Like Me" DVD set next to obituaries on NYTimes.com — but here are 23 of the most unintentionally hilarious …

Pizza Hut's Creative Account Heads to McGarryBowen

Pizza Hut has named McGarryBowen its new creative agency.<p>The marketer in June launched a review for its creative account, which had been at …

Want Our Account? Buy Our In-House Shop

Brazilian supermarket chain Grupo Pão de Açúcar is putting a novel twist on its mega-agency review: Rather than invite shops to pitch, it's asking …

Bahia

Emily White Has The Large Task Of Turning A Zero-Revenue Business For Facebook Into A Money-Making Machine

White, 35, worked for Facebook and joined Instagram in April, nearly one year after the ~ $1 billion acquisition. She is Instagram's Director of Business Operations.<p>Since White joined, she has forced its founder, Kevin Systrom, to come up with a compelling mission for the company that can be …

Coca-Cola

Apple Is Nearly Doubling Its Design Team To Make Better Ads

The company is adding between 200 and 300 new creatives to a team currently housing about 300 staffers in a move that Diaz reports will give Apple more control of its intellectual property and creative work.<p>The decision to add to its in-house team comes at an interesting time for the Apple brand, …

Marijuana Billboard Calls For NFL To Stop Punishing Players For Using Pot (PHOTOS)

A billboard calling out the NFL to stop punishing players for marijuana use has popped up outside Sports Authority Field at Mile High just in time for the Broncos-Ravens NFL season opener.<p>The 48-foot-wide billboard--in Broncos colors, no less--produced marijuana policy reform group the Marijuana …