Digital Marketing

By Elisa Cerruti | Marketing in the Multi Plaftorm, Multi devices and Internet of Things era.

How Google Search Works in 2016

Sharing is caring!Please share :)<b>Embed code is here.</b>The below image has a somewhat small font size on it. You can see the full sized version by …

Google

How Asking for Help Can Be the Difference Between Success and Shutting Down

Entrepreneurs are used to going it alone, but being your own boss doesn’t mean you don’t need a hand every now and then. Unfortunately, many entrepreneurs believe asking for help is a sign of weakness. Dr. Paul Schempp, author of <i>5 Steps to Expert: How to Go From Business Novice to Elite Performer</i>, …

Entrepreneurship

Over half of Facebook users access the service only on mobile

51.7 percent of Facebook users now access the social network exclusively from a mobile device.<p>More specifically, in its fourth quarter 2015 earnings announcement today, Facebook revealed it now has 1.59 billion monthly active users (up 14 percent year-over-year), and 1.44 billion are monthly mobile …

Facebook

Google now lets YouTubers raise money for charity with every video

Giving back just got a whole lot easier — at least when it comes to YouTube.<p>Google announced a new feature on Tuesday that lets YouTubers attach a streamlined "donation card" to their videos, raising money for a verified nonprofit of their choice through the content they create.<p>The new add-on, …

Google

Smart Ways to Combine Content Marketing With SEO

Trying to build High Quality Links without paying anyone? This infographic reveals techniques to build them and complete details of good website + …

Watch this robot solve a Rubik’s Cube in 1 second

If you are trying to get faster at solving a Rubik’s Cube and need some extra motivation, please don’t watch this.<p>Software engineers Jay Flatland and Paul Rose have built a machine that can solve Rubik’s Cubes ridiculously fast. Their robot takes just over one second to complete the task.<p>The duo is …

Robotics

How to create a Digital Marketing Strategy that can really help your business grow - Infographic

Digital advertising forecast for 2016: Brands cut back, agencies double down

The headline sounds crazy, but some brands are not as enthusiastic about increasing digital media spending as agencies are, according to the 2016 New Year Outlook survey (registration required) from marketing services firm RSW/US. This puzzling finding suggests two things: Brands are still …

Advertising

The Best of 2015: Top Posts and People of the Year

We've got another year under our belts, and that means it's time to continue an annual blog tradition. Yes, that's right, folks — the Moz Blog Best …

SEO

6 Steps to grow your business on LinkedIn. Homemade Infographic.

Twitter Considering 10,000-Character Limit for Tweets

Say good-bye to the 140-character constraint.<p>Longer tweets are coming soon to Twitter.<p>Twitter is building a new feature that will allow users to tweet things longer than the traditional 140-character limit, and the company is targeting a launch date toward the end of Q1, according to multiple …

Jack Dorsey

Two innovative display advertising case studies [APAC]

Here are two from 2015 which demonstrated an innovative use of the medium to solve a business problem.Case 1: ZUJIThe problemZUJI, a large …

Digital Marketing

How to Effectively Use Remarketing to Increase Your Revenue

Can you guess what my favorite form of advertising is? It isn’t pay per click or banner ads. <i>It’s actually remarketing</i>.<p><i>“Why?” you may ask.</i> Because …

360 Google Spotlight Story: Special Delivery

Buttonwood: Tales of the unexpected

ButtonwoodTales of the unexpected<p>Five potential surprises for 2016<p>print-edition iconFrom the print edition | Finance and economics<p>Jan 2nd …

Only 8% of Leaders Are Good at Both Strategy and Execution

In a 2013 survey of nearly 700 executives across a variety of industries, our firm asked respondents to rate the effectiveness of the top leaders of their companies. How many excelled at strategy? How many excelled at execution? The results are shown in the chart below. These responses are …

Leadership

3 Steps to Begin and Maintain a Beautiful Mentorship

Steve Jobs was perhaps the most prolific entrepreneur in modern times. Yet even the tech genius didn’t do it all on his own. He needed a mentor -- someone to confide in, to ask advice and from which to gain an outside perspective. Jobs’ mentor, Andy Grove, was even instrumental in Jobs’ decision to …

Entrepreneurship

How this French sculptor crowdsourced his 3D-printed, life-size InMoov robot

TOULOUSE, France — If you want to understand just how quickly the robot revolution may be coming, and how widespread it may be, it’s worth meeting Gael Langevin.<p>The French sculptor and designer has, by his own admission, almost zero technical background. He has spent most of his career creating …

Robots

Episode 31: The Human Element

Introducing Notify, a Notifications App from Facebook

<i>By Julian Gutman, Product Manager</i> Notifications are becoming one of the primary ways people first learn about things wherever they are. Today we are …

Apps

“The best marketing doesn’t feel like marketing.”<br>Tom Fishburne

Google brings you closer to your customers in the moments that matter

Mobile has changed the game for both consumers and brands. Consumer expectations for immediacy and relevance are higher than ever, and successful …

Marketing

A Guide To Schema Markup & Structured Data SEO Opportunities By Site Type

Structured data can help you to send the right signals to search engines about your business and content. But where do you start? Columnist Tony …

SEO

Cracking the digital code

Most companies have yet to realize digital’s full value, and leadership and talent are among the biggest hurdles to success. Those making headway are …

C-suite Leadership

Podcast: China, Apple Car, Office 2016

This week Tim Bajarin, Ben Bajarin, Jan Dawson and Bob O’Donnell discuss the recent meetings between Chinese President Xi Jinping and major tech …

Apple

Wait, what? Mobile browser traffic is 2X bigger than app traffic, and growing faster

Mobile browser traffic is actually twice that of mobile app traffic, according to a just-released Morgan Stanley report that rates Google’s stock as a buy. This appears to fly in the face of recent, strong, and repeated evidence that the app is winning, capturing 80-90 percent of our time on mobile.<p>…

Mobile Web

What's Next for Consumer Tech?

After a long stream of critical, widely adopted devices, there is no tech heir apparent.<p><i>A version of this essay was originally published at Tech.pinions, a website dedicated to informed opinions, insight and perspective on the tech industry.</i><p>The last few decades have seen an explosion in …

Innovation

YouTube Is Prepping Its Subscription Launch: Two Services, One Price

$10 for ad-free music -- and ad-free everything else on YouTube -- per month.<p>YouTube, which spent the first 10 years of its life as a free service, is getting ready to start selling tickets.<p>Google’s video site appears to be finalizing launch plans for its long-in-the-making subscription service, …

Televisions