Eli Orozco

85 Flips | 8 Magazines | 5 Following | 3 Followers | @eliorozco | Keep up with Eli Orozco on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Eli Orozco”

20 Underground Free Project Management Tools

<i>Update 9/25/2017: This piece has been updated to include 20 project management tools, and now includes screenshots of each tool.</i>I live in Washington, …

Project Management

How Will Digital Transformation Change the Marketing Funnel?

The marketing funnel goes something like this: Awareness, interest, consideration, intent, evaluation, decision. Normally, marketing is responsible for the first part of the funnel, and then sales takes over toward the end. However, the digital transformation has changed — and is continuing to …

Marketing

Using Paid Social for Content Marketing Launches - Whiteboard Friday

Stuck in a content marketing rut? Relying on your existing newsletter, social followers, or email outreach won't do your launches justice. Boosting …

Top #5 Marketing Platforms That will Boost Your Brand's Online Presence

They are helping companies connect with consumers directly<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>The exhaustive use of social media and extensive digital marketing measures by brands and consumers have made influencer marketing a hot topic in the …

82 Content Marketing Tools to Make Your Life Easier

Content marketing is hard.One of the reasons it’s hard for so many people is the fact that they don’t know where to start.If you want to be …

Marketing

Top Tips to Create Facebook Videos to Market Your Business (Infographic)

Video is one of the best way to engage and attract customers on the social platform.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Today, one of the best ways to engage customers is through video. Facebook videos can be a great, cost-effective way to do that. Creating a Facebook video …

11 Strategies for Getting Social Media Fans Onto Your Email Lists | Inc.com

Building up your email list is one of the most stable ways to construct a foundation of loyal fans for your business.<p>The problem is, it's hard to collect email addresses without the trust and attention of a dedicated audience. Luckily, social media can provide both of these components when done …

Marketing

Eight Steps to Leave Blast Emails Behind and Launch Intelligent Communications Instead

Many businesses still rely heavily on daily blast emails in their marketing campaigns—and that is a big mistake. I see it every day with clients, …

10 Tools That Will Change How You Manage Sales and Marketing | Inc.com

<b>Editor’s note:</b> Jordan Kasteler's articles have been removed from the Inc.com archive because his relationship with Inc. has been terminated.

Marketing

Teamwork Makes the Dream Work: 6 Tips for Helping Your Marketing Team Work Better Together

Who doesn’t love a good inspirational quote on the power of teamwork?<i>Teamwork makes the dream work.</i><i>TEAM:</i> <b>T</b><i>ogether</i> <b>E</b><i>veryone</i> <b>A</b><i>chieves</i> <b>M</b><i>ore</i><i>Teamwork: Simply</i> …

Project Management

7 Content Marketing Trends Brands Need to Prepare for in 2018 | Inc.com

We're more than halfway through 2017. I know that sounds almost impossible because the year has flown by so far. (My youngest daughter just became a 1-year-old. I feel like I just blinked, and now she's taking steps to keep up with her sister. When did that happen?)<p>Anyway, it's true: We've reached …

Marketing

Here Are The Exact Words To Use On Social Media To Get More Customers | Inc.com

Every month, I consult with a variety of entrepreneurs and brands on their social media strategy. When I first meet with them, they always raise the concern that they are generating likes and followers on social media, but not a high enough percentage of them are actually being converted into …

Customers

7 Creative Content Distribution Tactics You Aren't Using | Inc.com

Few revolutions have transformed marketing like social media. At the press of a button, marketers can broadcast their content to thousands, even millions, of people in an instant. It makes sense that social sharing has become a key strategy for engaging fans and deepening brand …

Marketing

5 Reasons Your Sales Reps Aren’t Getting Enough Qualified Leads

Earlier this year, I talked to a CMO at a B2B tech company whose sales counterpart was lobbying strongly for the company to adopt Account-Based …

Marketing

8 Questions to Help You Decide if Your Content is Good Enough

The best demand generation campaigns start with content that your prospects want. Even the best data, and sparkling creative, can’t save you or your …

Marketing

Are You Accurately Measuring Your Company’s Digital Strength?

There are few business leaders around the world not thinking about digital transformation in some shape or form. Whether improving omni-channel commerce or developing digital extensions to product lines, businesses are working out how to drive profitability through digital. But traditional metrics …

There Are 4 Futures for CMOs (Some Better Than Others)

There are some new faces these days in the boardroom. They have new titles like Chief Customer Officer, Chief Revenue Officer, Chief Digital Officer, and Chief Experience Officer. These executives have responsibilities we might expect to reside within marketing. That leaves Chief Marketing Officers …

The 12-Minute Hotel-Room Workout

Try a quick circuit to keep you energized on your business trip.<p>You know the frustration: not just all the crap that comes with business travel, but also how it too often breaks your fitness routine. Five days on the road and suddenly all that work you've been doing goes down the crapper. By the …

Ask Your Employees These Questions. They Will Thank You

How can leaders help employees find meaning at work?<p>Organizations spend considerable resources on corporate values and mission statements, but even the most inspiring of these — from Volvo’s commitment to safety to Facebook’s desire to connect people — tend to fade into the background during the …

One of Facebook's First Employees Explains Why Email Marketing Is Better Than Social Media Marketing

How you can take advantage when everyone else is focused on social.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Noah Kagan was the 30th employee at Facebook, so he knows a little about social media. But, he might surprise you, because he doesn't say Facebook is the best way to …

10 Fitness YouTube Channels That Will Get You Ripped For Free

From boutique boxing gyms to rage yoga, fitness is becoming increasingly niche – and increasingly expensive to match. We all want the celebrity body …

11 Powerful Approaches to Marketing Highly Unsexy Products

The appeal of some products is obvious. It's not hard to understand the attraction of an appetizing cheeseburger, a new action movie, or a …

What Are You Famous for? How SEO Impacts Personal Branding

<b>By Tim Hughes | @Timothy_Hughes</b><p><b>Get your next job by creating an on-line presence</b><p>Go on-line and search and you will see many articles about search …

What is executive branding? 10 tips for reputation success

Executive branding is a key facet of professional networking. By establishing a strong professional brand for yourself as an executive, you enforce …

Marketing

A Refresher on Marketing ROI

Companies spend a lot on marketing communications. In fact, global spending on media is expected to reach $2.1 trillion in 2019, up from $1.6 trillion in 2014. But is all that money well spent? And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those …

The 4 Types of Project Manager

Few issues garner more attention among top executives than how best to grow their organizations. However, few executives work systematically with the types of employees they need to realize various growth opportunities. Your organization’s growth opportunities fall into four different categories, …

How Each Generation Responds To Marketing Communications

It is no secret that there is no such thing as a one-size-fits-all approach to marketing. Reaching and engaging each generation requires different …

How to Use Social Media Ads for Brand Loyalty

People are more likely to buy from brands they follow on social media. A study conducted by Sprout Social reveals that 75.3% of people purchase …

Public Relations

7 Tools That Will Help Make Your Personal Brand Online More Personal | Inc.com

The methodology for building a personal brand online is actually quite simple.<p>Take those two words, "personal" and "brand" and look at what they symbolize. When something is personal, deeply personal, it leans more on on the side of art, expression, and story. A brand, then, is how that story is …

Marketing

CESTV: Sports Tech at CES 2017