Newsletter Apr 26 - May 9 2014

By 411 Locals 866-391-0622 | Read the most interesting articles about Local SEO, Organic SEO, Social and Online Marketing.

Free Local SEO Education for Businesses on a Shoestring Budget

I've written this post for two of my favorite groups of people: <b>local SEOs</b> and <b>local business owners.</b><p><b>Local SEOs:</b> We've had this conversation again and …

You Don't Need a Website to Rank Well in Google Places

Good News, Bad News in the Apple Mapping Business Listing World

A client, having re-located to a new sub division, contracted with me early last spring to get their new street “on the map” and to clean their NAP. …

Does Google’s Review Count Inflation Give Them An Unfair Advantage In Local Search?

We all know that monitoring online reviews is important for online marketing; but lately, it seems that not all reviews are created equal.

In 2014, Google Aims To Train 20,000 Third-Party Sales Reps To Sell Local

Google provided training to 13,000 third-party sales reps to sell local last year; aims to train 20,000 this year.

How to Use Google Places Descriptors: Some Early Best-Practices

Like my post? Please share!<p>In February, Google started allowing you to add a “single descriptor” to your Google Places page – that is, a word or …

Google Review Snippets - More Impactful by Half

With the rollout of review sentiment snippets to the Knowledge Panel in Local search, Google has again elevated reviews another notch in their …

Recce's Cool Animated 3D Maps Now Available Via SDK

I'm a big fan of independent mapping platform Recce. The company has created a unique, animated UI that's very different from those offered by Apple, …

Expanding our Local Search Data Partnership with Microsoft’s Bing

It’s no secret that amazing mobile experiences rely upon great data, especially when it comes to search.<p>Today we’re proud to announce the expansion …

Google Review Snippets - Hall of Shame Favorites

Front page, full sentence Google review snippets are in full swing and I can’t take my eyes off of them. I have spent more time than I should looking …

Content Free: 25 Percent Of Google+ Reviews Are "Empty"

Investment firm Piper Jaffray has started tracking and comparing Google+ and Yelp reviews. For its inaugural report, the firm looked at a "snapshot …

Google Bulk Being Upgraded to Google Plus Capability

Nicolai Helling of the United Digital Group is reporting on Google Plus the upgrade of the Bulk Upload to allow multiple administrators. Apparently …

Foursquare Is Shifting Its Focus To Local Search, Releasing A New App Just For Check Ins

Foursquare announced their plans today to shift their focus towards local search, and release an entirely new app called Swarm just for check …

Yelp Reports Q1 2014 Net Revenue At $76.4 Million, A 66% Growth Over Last Year's Q1 Earnings

According to Yelp's Q1 2014 earnings report, the company's net revenue for the quarter totaled $76.4 million, representing a 66 percent growth over …

Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

Searches with local intent are more likely to lead to store visits and sales within a day. New Google research says that 50 percent of mobile users …

Local Troubleshooting Best Practices

Top Contributor + Local Site Design & Copywriting<p>Member SinceJul 2012LocationCaliforniaPosts501Thanks88Thanked 122 Times<p>I don't believe I've seen a …

Local Listing Management Priorities: How & Where to Syndicate Local Data

Multi-location businesses face unique challenges in the management, optimization, and distribution of local business listing information. Accuracy is …