411 Locals Newsletter Sep 5 - 18 2015

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Guest Blogging and Licensing Content without Incurring Duplicate Content Issues - Whiteboard Friday

When you're creating content, especially when you're a smaller shop without much inherent authority, it's often a good idea to publish that content …

Content Marketing

Bing Ads Launches Keyword Planner Tool In All US Accounts

They updated keyword research tool also offers bid and budget estimating. The post Bing Ads Launches Keyword Planner Tool In All US Accounts appeared …

Google Files Suit Against SEO Firm Accused Of Robocalling, Launches Complaint Center For Users

After years of near inaction, Google is stepping up to take on robocallers that claim affiliation with the company in order to prey on small …

Google

Local Search drives more Clicks & Calls than any other marketing channel

In August we ran our annual ‘Local Clicks & Calls’ survey in which we ask local business owners and local search marketers about which digital …

Digital Marketing

Apple buys mapping data analytics and visualization firm Mapsense for between $25M to $30M

Apple quietly acquired San Francisco startup Mapsense last week for a reported $25 million to $30 million, adding yet another firm to a growing …

iOS

Facebook Adds New Mobile-Focused Features to Business Pages by @mattsouthern

Facebook announced several updates to Pages that are designed to help businesses engage with mobile users.The post Facebook Adds New Mobile-Focused …

Search Engines

YouTube Reportedly Prepping For Independent Viewability Measurement

A report by the Financial Times cites advertiser pressure for the move.<br>Please visit Marketing Land for the full article.

Facebook Is Testing Tweaks In The Design For Brand Pages

The Call to Action button for Pages has been made more prominent in the most significant of changes that have been rolled out to some users.<br>Please …

Live Streaming on Facebook Now Available to Public Figures by @mattsouthern

Get ready to see a lot more live streaming in your News Feed, as Facebook has announced it's available to more people.The post Live Streaming on …

Search Engines

Instagram to Open its Advertising Platform to All Users on September 30 by @mattsouthern

Instagram has announced that, as of September 30th, self-serve advertising will be available to all users.The post Instagram to Open its Advertising …

Search Engines
Google

Brands Shifting From YouTube To Native Video On Twitter

Top 500 brands posted nearly as many videos natively as from YouTube in July. Engagement remains higher for native video.<br>Please visit Marketing Land …