411 Locals Newsletter Sep 5 - 18 2015

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Guest Blogging and Licensing Content without Incurring Duplicate Content Issues - Whiteboard Friday

When you're creating content, especially when you're a smaller shop without much inherent authority, it's often a good idea to publish that content …

Bing Ads Launches Keyword Planner Tool In All US Accounts

They updated keyword research tool also offers bid and budget estimating. The post Bing Ads Launches Keyword Planner Tool In All US Accounts appeared …

Bing

Google Files Suit Against SEO Firm Accused Of Robocalling, Launches Complaint Center For Users

After years of near inaction, Google is stepping up to take on robocallers that claim affiliation with the company in order to prey on small …

SEO

Local Search drives more Clicks & Calls than any other marketing channel

In August we ran our annual ‘Local Clicks & Calls’ survey in which we ask local business owners and local search marketers about which digital …

SEO

Apple buys mapping data analytics and visualization firm Mapsense for between $25M to $30M

Apple quietly acquired San Francisco startup Mapsense last week for a reported $25 million to $30 million, adding yet another firm to a growing …

Facebook Adds New Mobile-Focused Features to Business Pages by @mattsouthern

Facebook announced several updates to Pages that are designed to help businesses engage with mobile users.The post Facebook Adds New Mobile-Focused …

Search Engines

YouTube Reportedly Prepping For Independent Viewability Measurement

A report by the Financial Times cites advertiser pressure for the move.<br>Please visit Marketing Land for the full article.

YouTube

Facebook Is Testing Tweaks In The Design For Brand Pages

The Call to Action button for Pages has been made more prominent in the most significant of changes that have been rolled out to some users.

Facebook

Live Streaming on Facebook Now Available to Public Figures by @mattsouthern

Get ready to see a lot more live streaming in your News Feed, as Facebook has announced it's available to more people.The post Live Streaming on …

Livestreaming

Instagram to Open its Advertising Platform to All Users on September 30 by @mattsouthern

Instagram has announced that, as of September 30th, self-serve advertising will be available to all users.The post Instagram to Open its Advertising …

Search Engines

Twitter and Google are reportedly launching their own version of “Instant Articles” » Nieman Journalism Lab

<b>LINK</b>: recode.net ➚ | <b>Posted by</b>: Joseph Lichterman | September 11, 2015<p>Google and Twitter are joining the growing group of tech companies looking to optimize publishers’ content for mobile devices. This fall, the two companies are planning an launching an open-source product that’s similar to …

Digital Media

Brands Shifting From YouTube To Native Video On Twitter

Top 500 brands posted nearly as many videos natively as from YouTube in July. Engagement remains higher for native video.<br>Please visit Marketing Land …

Brands

Dislike Button? Facebook’s Not Getting That — But It May Gain Alternative To The Like Button

Mark Zuckerberg says the social network is close to testing a way for people to express emotions with a shorthand interaction.<br>Please visit Marketing …

Mark Zuckerberg

Topshop & Pinterest Unveil Pinterest Palettes For Fashion Week Fans & Shoppers

Integration with Pinterest allows fashion retailer to offer customers the ability to browse according to their "color DNA."<br>Please visit Marketing …

Pinterest

Periscope Adds Profile Pages For The Web

Twitter-owned video streaming app gives broadcasters a landing page for the desktop.<br>Please visit Marketing Land for the full article.

Periscope

Pinterest Says It Has 100 Million Monthly Active Users

It's the first time Pinterest has released monthly user figures. The company continues to make the case that its audience is uniquely receptive to …

Monthly Active Users

Facebook Gives Advertisers Option to Pay for Video Ads That People Can Actually See

Advertisers can now pay for video ads with 100 percent viewability.<p>Facebook is (once again) changing the way it charges for video ads in the hope of satisfying advertisers.<p>Facebook’s new offering: Advertisers can choose to pay only for impressions generated when their entire ad is visible on the …

Facebook

Case Study: Can You Fake Blog Post Freshness?

I originally published this post on Moz. Over the years, you’ve certainly read something about how Google loves fresh content. Perhaps you’ve read …

SEO

Google Testing Infinite Scroll Search Results?

Kevin Gibbons shared on Twitter that he was seeing Google test infinite scroll search results. That means, no more ten results on a page but rather, …

Google Adjusted How It Shows Index Count Estimates

Bad timing: Google's Index Status report had a bug that showed a drop in index counts around the same time Google updated their index estimation …

Does Google Treat URL Mentions Like Links?

Have you ever seen those URLs that people sometimes include on their pages, but which are not implemented as physical links? It can be frustrating if …

SEO

Google: Structured Markup May Become A Ranking Factor

I was shocked a bit to hear this, since Google has said time and time again that rich snippets and structured markup doesn't help your site rank …

Google One Line Sitelinks Return

Back in 2009, Google began trying out one line sitelinks but it was rare to see them. Often when you see sitelinks in the Google Search results, you …

Google: Keep Your 301 Redirects Active For Over A Year

Google's John Mueller said in the Google+ Hangout from last Friday that he'd recommend you keep your 301 redirects live and in place for at least a …

Google’s Gary Illyes: HTTPS May Break Ties Between Two Equal Search Results

Repeating his statements from SMX Sydney earlier this year, Google’s Gary Illyes said Monday that the company’s HTTPS ranking boost may serve as a …

SEO

Yelp Penalizes 100+ Movers Alliance Business Listings After Group Charged With Misleading Customers

Listings managed by the moving company received Reputation Warning alerts after Yelp discovered customers were being pressured to write positive …

Businesses’ Peak Hours Now Showing in Google’s Desktop Search Results

Search by name for a restaurant, another food-related business, or a car dealership (see Dan’s comment, below) and you’ll see what I just saw:That …

Google