411 Locals Newsletter Oct 31 - Nov 13 2016

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Instagram will now let creators add URL links, tag friends, and create Boomerangs in Stories

Instagram is adding three new features to Stories in what they are calling the biggest update to Stories since its launch.<p>Starting today the company will let creators add URL links to their stories that viewers can navigate to without leaving Instagram, add the ability for users to be “@ mentioned” …

Google retiring Map Maker to speed up the Maps editing process

Google has decided to retire Map Maker. The company is consolidating map editing in the Google Maps app and through Google Search.Google My Business …


Study shows Google’s Possum update changed 64% of local SERPs

How significantly did the Possum update impact local search results in Google? Columnist Joy Hawkins shares data and insights from a study she did …

Local Search

Google Maps Tests See Web Results Link In Local Results

Our maps sleuth spotted yet another test with Google Maps, Sergey Alakov posted on Twitter Google testing a "see web results" button in the Google …


Google’s Mobile-First Indexing Begins Now by @MattGSouthern

Google is making the first step toward mobile-first indexing, a story we reported on last month, by testing a mobile-first search index. Going …


Google: Content Within Tabs & Hidden For User Experience Will Have Full Weight

Google has told us for years that content hidden in tabs, accordions and so forth are not given full weight and may be ignored by their ranking …


Google Drops The Knowledge Graph Snippet Overlay

It looks like the feature where you can see a miniature knowledge graph overall for individual snippets is gone from Google. It launched officially …


Forms Can Now Be Embedded in AMP Pages by @MattGSouthern

The Accelerated Mobile Pages project announced it has launched support for forms in AMP HTML.The post Forms Can Now Be Embedded in AMP Pages by …

Search Engines

Pinterest adds measurement, data vendors to its Marketing Partners program

Pinterest has given its 'Good Housekeeping Seal of Approval' to several companies that can now track ads' performance and target ads using brands' …

Ads in Facebook Messenger are officially here

Facebook Messenger rolls out sponsored messages and other new ways for brands to strike up conversations with people.

Snapchat copies two of Instagram’s features, adds World Lenses

Snapchat adds ways to rewind and share Stories and rolls out World Lenses to augment the reality around you.

Facebook will try selling ads on TV screens next week

Facebook's ad network's expansion to digital TV is a minor test with major implications.<br>Please visit Marketing Land for the full article.


Instagram Makes it Easier for Users to Shop & Buy by @DannyNMIGoodwin

Instagram is about to roll out a pair of new shopping features to make it easier for its 500 million users to shop without leaving the app.The post …

Search Engines

Facebook’s Q3 2016 earnings report in 7 charts

The numbers that matter from Facebook's latest quarterly earnings report and what they say about the social network's ad business.

Pinterest pulls ads from Instapaper’s site, makes premium service free

Pinterest is removing two revenue streams from Instapaper, the read-it-later service it bought in August 2016.

Twitter lets brands set greetings, automated replies in direct messages

Twitter's new welcome messages and quick replies help brands automate their direct message conversations with customers.

Instagram tests shopping outside of ads with 20 retailers in the US

In a U.S.-only test with 20 retailers, Instagram users will be able to buy products through organic photos without leaving the Facebook-owned app.

Snaplytics launches Snapchat analytics

Copenhagen-based company is now providing what it says is the only SaaS service for brand monitoring of Snapchat.

Search ads generated 50 percent of digital revenue in first half of 2016

Digital ad revenues in the US reached $32.7 billion for the first half of 2016, according to the IAB’s new Internet Advertising Revenue Report. …


Mobile Internet Usage Surpasses Desktop for First Time Ever Worldwide by @MattGSouthern

In October 2016, mobile and tablet devices accounted for 51.3% of internet usage in October compared to 48.7% by desktop.The post Mobile Internet …

Search Engines

75% of Internet Use Will Be Mobile in 2017 [REPORT] by @MattGSouthern

A report published by Reuters states that 75% of Internet use in 2017 will be from mobile devices.The post 75% of Internet Use Will Be Mobile in 2017 …