411 Locals Newsletter Oct 31 - Nov 13 2016

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Instagram will now let creators add URL links, tag friends, and create Boomerangs in Stories

Instagram is adding three new features to Stories in what they are calling the biggest update to Stories since its launch.<p>Starting today the company will let creators add URL links to their stories that viewers can navigate to without leaving Instagram, add the ability for users to be “@ mentioned” …

Snapchat

Google retiring Map Maker to speed up the Maps editing process

Google has decided to retire Map Maker. The company is consolidating map editing in the Google Maps app and through Google Search.Google My Business …

Google

Study shows Google’s Possum update changed 64% of local SERPs

In the local SEO community, Google’s recent Possum update was a very big deal.To those of us who regularly track the search results for local …

SEO

Google Maps Tests See Web Results Link In Local Results

Our maps sleuth spotted yet another test with Google Maps, Sergey Alakov posted on Twitter Google testing a "see web results" button in the Google …

Google Maps

Google’s Mobile-First Indexing Begins Now by @MattGSouthern

Google is making the first step toward mobile-first indexing, a story we reported on last month, by testing a mobile-first search index. Going …

Google

Google: Content Within Tabs & Hidden For User Experience Will Have Full Weight

Google has told us for years that content hidden in tabs, accordions and so forth are not given full weight and may be ignored by their ranking …

Google

Google Drops The Knowledge Graph Snippet Overlay

It looks like the feature where you can see a miniature knowledge graph overall for individual snippets is gone from Google. It launched officially …

Google

Forms Can Now Be Embedded in AMP Pages by @MattGSouthern

The Accelerated Mobile Pages project announced it has launched support for forms in AMP HTML.The post Forms Can Now Be Embedded in AMP Pages by …

Web Development

Pinterest adds measurement, data vendors to its Marketing Partners program

Pinterest has given its 'Good Housekeeping Seal of Approval' to several companies that can now track ads' performance and target ads using brands' …

Ads in Facebook Messenger are officially here

Facebook Messenger rolls out sponsored messages and other new ways for brands to strike up conversations with people.

Snapchat copies two of Instagram’s features, adds World Lenses

Snapchat adds ways to rewind and share Stories and rolls out World Lenses to augment the reality around you.

Facebook will try selling ads on TV screens next week

Facebook's ad network's expansion to digital TV is a minor test with major implications.<br>Please visit Marketing Land for the full article.