411 Locals Newsletter Oct 31 - Nov 13 2016
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Instagram is adding three new features to Stories in what they are calling the biggest update to Stories since its launch.<p>Starting today the company will let creators add URL links to their stories that viewers can navigate to without leaving Instagram, add the ability for users to be “@ mentioned” …Instagram
Google has decided to retire Map Maker. The company is consolidating map editing in the Google Maps app and through Google Search.Google My Business …Google Maps
In the local SEO community, Google’s recent Possum update was a very big deal.To those of us who regularly track the search results for local …Search Engines
Our maps sleuth spotted yet another test with Google Maps, Sergey Alakov posted on Twitter Google testing a "see web results" button in the Google …Google
Google is making the first step toward mobile-first indexing, a story we reported on last month, by testing a mobile-first search index. Going …Google
Google has told us for years that content hidden in tabs, accordions and so forth are not given full weight and may be ignored by their ranking …Google
It looks like the feature where you can see a miniature knowledge graph overall for individual snippets is gone from Google. It launched officially …Google
The Accelerated Mobile Pages project announced it has launched support for forms in AMP HTML.The post Forms Can Now Be Embedded in AMP Pages by …Web Development
Pinterest has given its 'Good Housekeeping Seal of Approval' to several companies that can now track ads' performance and target ads using brands' …
Facebook Messenger rolls out sponsored messages and other new ways for brands to strike up conversations with people.
Snapchat adds ways to rewind and share Stories and rolls out World Lenses to augment the reality around you.
Facebook's ad network's expansion to digital TV is a minor test with major implications.<br>Please visit Marketing Land for the full article.
Instagram is about to roll out a pair of new shopping features to make it easier for its 500 million users to shop without leaving the app.The post …Instagram
The numbers that matter from Facebook's latest quarterly earnings report and what they say about the social network's ad business.
Pinterest is removing two revenue streams from Instapaper, the read-it-later service it bought in August 2016.Pinterest
Twitter's new welcome messages and quick replies help brands automate their direct message conversations with customers.Marketing
In a U.S.-only test with 20 retailers, Instagram users will be able to buy products through organic photos without leaving the Facebook-owned app.Social Media
Copenhagen-based company is now providing what it says is the only SaaS service for brand monitoring of Snapchat.
Digital ad revenues in the US reached $32.7 billion for the first half of 2016, according to the IAB’s new Internet Advertising Revenue Report. …Advertising
In October 2016, mobile and tablet devices accounted for 51.3% of internet usage in October compared to 48.7% by desktop.The post Mobile Internet …Search Engines
A report published by Reuters states that 75% of Internet use in 2017 will be from mobile devices.The post 75% of Internet Use Will Be Mobile in 2017 …Media Buying