411 Locals Newsletter Oct 31 - Nov 13 2016

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Instagram will now let creators add URL links, tag friends, and create Boomerangs in Stories

Instagram is adding three new features to Stories in what they are calling the biggest update to Stories since its launch.<p>Starting today the company will let creators add URL links to their stories that viewers can navigate to without leaving Instagram, add the ability for users to be “@ mentioned” …

Internet Marketing

Google retiring Map Maker to speed up the Maps editing process

Google has decided to retire Map Maker. The company is consolidating map editing in the Google Maps app and through Google Search.Google My Business …

Google

Study shows Google’s Possum update changed 64% of local SERPs

In the local SEO community, Google’s recent Possum update was a very big deal.To those of us who regularly track the search results for local …

SEO

Google Maps Tests See Web Results Link In Local Results

Our maps sleuth spotted yet another test with Google Maps, Sergey Alakov posted on Twitter Google testing a "see web results" button in the Google …

Google

Google’s Mobile-First Indexing Begins Now by @MattGSouthern

Google is making the first step toward mobile-first indexing, a story we reported on last month, by testing a mobile-first search index. Going …

Google

Google: Content Within Tabs & Hidden For User Experience Will Have Full Weight

Google has told us for years that content hidden in tabs, accordions and so forth are not given full weight and may be ignored by their ranking …

Google

Google Drops The Knowledge Graph Snippet Overlay

It looks like the feature where you can see a miniature knowledge graph overall for individual snippets is gone from Google. It launched officially …

Google

Forms Can Now Be Embedded in AMP Pages by @MattGSouthern

The Accelerated Mobile Pages project announced it has launched support for forms in AMP HTML.The post Forms Can Now Be Embedded in AMP Pages by …

Search Engines

Pinterest adds measurement, data vendors to its Marketing Partners program

rvlsoft / Shutterstock.comOn Wednesday, Pinterest added marketing measurement and data companies to its Marketing Partners (née Marketing Developer …

Marketing

Ads in Facebook Messenger are officially here

Today Facebook officially made it possible for marketers to turn their Messenger bots into ad bots.After testing sponsored messages since April 2016, …

Facebook

Snapchat copies two of Instagram’s features, adds World Lenses

It’s Snapchat’s turn to copy Instagram.On Tuesday, Snapchat finally updated its Stories product — the one Instagram copied in August — with the …

Snapchat

Facebook will try selling ads on TV screens next week

Facebook wants to see if it can bring its big ad business to the big screen.Next week Facebook plans to start a test that will have its Audience …

Advertising

Instagram Makes it Easier for Users to Shop & Buy by @DannyNMIGoodwin

Instagram is about to roll out a pair of new shopping features to make it easier for its 500 million users to shop without leaving the app.The post …

Instagram

Facebook’s Q3 2016 earnings report in 7 charts

<b>Facebook makes a lot of money…</b><b>… and the money it makes from advertising keeps growing at a steady pace…</b><b>… because a lot of people use Facebook…</b><b>…</b> …

Facebook

Pinterest pulls ads from Instapaper’s site, makes premium service free

Pinterest is making its first major change to Instapaper since acquiring the read-it-later service in August 2016. But it’s not the one you may have …

Pinterest

Twitter will automate brands’ customer service DMs with welcome messages, quick replies

Welcome! Have you been paying attention to the battle between Twitter and Facebook Messenger to serve as marketers’ favorite social customer service …

Customer Service

Instagram tests shopping outside of ads with 20 retailers in the US

Instagram’s organic shopping flow tags products in retailers’ photos and links to their sites.Ever seen a brand post a photo of a shirt on Instagram …

Instagram

Snaplytics launches Snapchat analytics

A screen from SnaplyticsA Danish startup is now offering a new analytics service for Snapchat’s disappearing videos and photos that it says is “the …

Snapchat

Search ads generated 50 percent of digital revenue in first half of 2016

Digital ad revenues in the US reached $32.7 billion for the first half of 2016, according to the IAB’s new Internet Advertising Revenue Report. …

Digital Advertising

Mobile Internet Usage Surpasses Desktop for First Time Ever Worldwide by @MattGSouthern

In October 2016, mobile and tablet devices accounted for 51.3% of internet usage in October compared to 48.7% by desktop.The post Mobile Internet …

Search Engines

75% of Internet Use Will Be Mobile in 2017 [REPORT] by @MattGSouthern

A report published by Reuters states that 75% of Internet use in 2017 will be from mobile devices.The post 75% of Internet Use Will Be Mobile in 2017 …

Digital Advertising