411 Locals Newsletter Oct 15 - 28 2016
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A new feature added to Google My Business allows Google users to edit attributes for businesses.The post Bulk Edit Attributes for Google My Business …Google
Here is a small but interesting change Google is testing for the local pack map in the search results. Sergey Alakov posted a screen shot of it on …Google
It looks like Google has updated the search results interface within Google Maps. The most noticeable change is that when you move the map around …Google
In August 2014, Google launched their HTTPS ranking boost, where it would give sites that served up their pages on HTTPS a small ranking boost. But …SEO
LinkedIn released its Q3 2016 earnings report, showing a 23-percent year-over-year increase for the quarter, with $960 million in revenue.According …LinkedIn
Copying Snapchat and capitalizing on the acquisition of MSQRD, today Facebook finally integrated augmented reality selfie lenses it calls “Masks” into its main app. Starting with Halloween-themed skeleton, witch and pumpkin masks, some Facebook users can now start to use the special effects when …Facebook
Twitter is shutting down Vine, the six-second video service, it announced in a blog post on Thursday.Vine launched in January 2013 and was Twitter’s …Social Marketing
YouTube has added a new feature, End Screens, that lets you add a thumbnail overlay to promote your videos and playlists, encourage subscriptions, …You Tube
PayPal has announced that it’s rolling out as an additional payment option within Facebook Messenger, which currently supports payments via debit cards.<p>PayPal has been pushing to expand its reach into the consumer realm, having struck partnerships with MasterCard, Visa, Vodafone, and Alibaba, among …Facebook
An architectural change puts an even bigger premium on speed, as content will be ranked while users scroll through their News Feed.<br>Please visit …
Some big changes are coming to the way call-to-action buttons work on Facebook Pages. Facebook is also rolling out a new business recommendation …Facebook
Facebook isn’t done adding more features to its Instant Articles product. Starting today, it’ll now display 360 photos and videos shared by publishers, which could be an interesting opening into experiencing news in virtual reality, like with what <i>The New York Times</i> has experimented with.<p>“We’ve been …Facebook
Audience and competitive intelligence reflect actual real-world behavior, not just marketer perceptions or self-reporting from surveys.
Pinterest's Pin Collective creates production shops for big brands, pairing them with power users of the service, saving time and driving real …
A new study from Nanigans shows that Facebook continues to bulk up ad offerings and advertisers continue to pay up and see results.<br>Please visit …Facebook
• Social Media Marketing<p>Do you know what the best times to post on social media are for your business?<p>In our Best Times to Post on Social Media Cheat …
Stories appearing atop Instagram’s Explore tab will be curated from accounts you don’t already follow on Instagram.
New call-to-action buttons, powered by a network of third parties, will make Pages much more actionable for both businesses and consumers.Facebook
Pinterest has given advertisers new retargeting options. You can now create audiences based on actions users take with your pins and on your …Internet Marketing
Pinterest's audience base is growing and diversifying, but it still has a ways to go to catch up to Facebook, Instagram, Snapchat and Twitter.Pinterest
Amazon has added 66 new Dash buttons to its lineup, bringing the lineup to a total of 226 buttons.Among the new brands and products that can be …Amazon
A recent study from ad tech company Fluent shows that about 40 percent of US consumers plan to make at least one purchase this holiday season on a …eCommerce
Survey identifies "primary" and "secondary" consumer purchase considerations.<br>Please visit Marketing Land for the full article.
We saw signs of this coming a couple days ago and now it is official. Google announced on Google+ that they are launching affiliate location …Google
Advertisers can now get forecasts for their existing keywords, in addition to campaigns, in Keyword Planner. If you haven’t checked out this feature …Google
The Google AdWords keyword planner tool added a feature to get forecasts for campaigns or keywords from your existing accounts. Google announced this …Google
In June, Google AdWords began testing click to text ads and then we saw it expanded to the UK - Google announced "in the coming weeks, weâre …Digital Advertising
Amid overall declines in search and display advertising, so-called MaVeNS revenue was up 24 percent to $524 million.Display Advertising
Cambridge Analytica is transitioning from defense and political clients into the commercial market, with named profiles on every US consumer.