411 Locals Newsletter Nov 28 - Dec 28 2015

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Spamming Google, Don't Put All Your Sites In One Search Console Account!

This may seem obvious and incredibly logical to anyone who reads it. But a tip for you all. If you are knowingly spamming Google, do not put all your …

SEO

Google Not Launching Penguin 4.0 This Year; 14+ Months Since Refresh

Although almost everyone, including Google, expected the Google Penguin algorithm to be revamped and released as Penguin 4.0 this year - that is not …

SEO

Was “Phantom 3” A New Google “Quality Update” To Its Algorithm

Has there been another “Phantom” update? SEOs are buzzing in the belief there was, even though Google is denying anything has happened.Buzz About …

Google

Google's Near Parameter Still Lets You See Results By Specific Location

So yesterday, Google stripped away the ability to use the Search Tools options in the user interface to show search results as if you are in a …

Google

Google Drops Change Location Search Filter From Search Results

Google has quietly dropped the ability to filter your search results by changing your location. In the past, you would be able to click on the …

SEO

Facebook’s Cost Per 10-Second Video View Ad Option Is Now Available Globally

But Facebook still recommends advertisers optimize for total views because its data shows that even very brief views increase recall and brand …

Facebook

Twitter Says Promoted Tweets Will Be Served To Logged Out Visitors

Logged in or not, Twitter ads are coming! New targeting will allow advertisers to reach the entirety of Twitter with their messaging.<br>Please visit …

Twitter

YouTube Introduces a 'Trending' Tab, Viral Videos in Real Time

YouTube has introduced a new permanent fixture to the iOS, Android, and desktop versions of its service — a ‘Trending’ tab that will surface viral …

Search Engines

Facebook Bows To Publishers, Will Serve More Ads In Instant Articles

The social network will now allow one ad for every 350 words in the new feature to make sure publishers aren't "leaving money on the table," the Wall …

Wall Street Journal

Facebook Offers New Response-Time & “Away” Messaging For Pages, Customer Management Tools

This morning, Facebook is announcing that, globally, there are “over 50 million active business Pages” on the site. This figure includes both …

Marketing

Pinterest Acquires The Hunt & Pext To Boost Ad Tech, Commerce

The moves will add experience to Pinterest's engineering and product teams.<br>Please visit Marketing Land for the full article.

AdTech

Twitter Is Testing Timelines That Are Not Reverse Chronological

Continuing its efforts to attract new users, Twitter is experimenting with juggling timelines. Many power users are not pleased.<br>Please visit …

Twitter

Twitter Is Now Displaying Fuller Versions Of Photos In Your Web Feed

Images will now appear uncropped on twitter.com, meaning an end to awkward-looking crops. Company also revamps multi-photo display.<br>Please visit …

Twitter

#Instagram Tests Multiple Account Feature by @dantosz

Currently, in order to have two accounts with the photo-sharing platform, you must completely log out of one and re-login with another email address …

Search Engines

Facebook Releases Live Video Streaming to Limited Number of iPhone Users by @dantosz

According to the Facebook Newsroom, this new feature will allow users to share streaming videos they are seeing in real-time.To share a live video, …

Facebook

The Big Social Tools Roundup From SocialPro

The world of social is becoming amazingly complex. We’ve got more platforms available than ever, with both paid and unpaid options.Managing content …

Digital Marketing

YouTube Opens Voting For 2015’s Most Iconic Ads With Launch Of #TheYouTubeAd Of 2015 Contest

Voters can choose their favorite ads from five different categories - from the one that "Gives You Feels" to the ad that "Gets You Going."<br>Please …

Voting

LinkedIn’s New “Voyager” App Gets Extreme Makeover & A More Streamlined Experience

New messaging, simple navigation and better integration headline the changes on the snappy new LinkedIn app.<br>Please visit Marketing Land for the full …

LinkedIn

Facebook’s Page Plugin Now Lets Users Chat With Messenger & Subscribe To Events

Page Plugin, now packed with power! The ability to message and subscribe to events adds more range to Facebook's plugin.<br>Please visit Marketing Land …

Facebook

Is Google’s Search Market Share Actually Dropping?

Last year, I conducted a comprehensive survey to discover the search engine preferences of internet users and learn who truly dominates the search …

SEO

Three Tools to Retrieve Location Based Searches at Google

With Google having removed the location setting option in search a number of tools and tactics have hit the market to allow searchers to continue to …

Google

Yahoo Is Testing Giant Brand Video Ads In Search Results

The ads autoplay shortly after the search results load, taking over most of the screen on desktop. The post Yahoo Is Testing Giant Brand Video Ads In …

Search Engines

Google Tests Replacing "Web" Search Filter With "All"

Zeshan Ahmer shared a screen shot on Twitter of Google testing showing "All" instead of the "Web" navigation filter link.<p>Typically when you do a …

Google