411 Locals Newsletter Nov 14 - 27 2015

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Google Plus Upgrade FAQ for the SMB

Google has finally made some forward facing statements about the new Google+ and how it relates to local. Essentially it doesn’t. And they have no …

Google+

Google Place Actions: New Rich Snippet Markup Coming Soon?

Google help document sleuth, Menashe Avramov, posted on Google+ that he spotted a new link in the Google Rich Snippets documentation for "Place …

Google

Official Details From Google On New Google+ Local Pages

Mamta B. from Google posted her first time in the Google My Business Help forum detailing a lot of the changes that is happening with the new Google+ …

Google

Local Traffic “Diversion” — Google Claims It’s A Bug, Yelp Says It’s Intentional

Local search represents between 30 and 40 percent of mobile search results. Local is critical for consumers and represents billions in annual ad …

SEO

Google Removes Reviews From New Google+ Local Listings

Last week, Google introduced the new Google+ design and with that, reviews are being removed from the Google+ Local listings.<p>This has been discussed …

Google

Top 100 International Citation Sites

We recently extended our CitationBurst service out to 6 new countries. As well as delivering NAP clean-up & new citations in USA, UK, Canada & …

Africa

Foursquare Joins Apple Maps Data Sources As Company Builds Out Ecosystem

Apple continues to improve its mapping product by adding new features and content, albeit often under the radar. Last year, reviews and content from …

Maps

Google Partnering with HomeAdvisor to Add Services Booking to Local

CNBC is reporting that “as of today, homeowners searching for contractors on Google will be shown results that are “HomeAdvisor screened and …

Google

Google Using Points To Boost User Reviews, Beef Up Maps Content

A couple of years ago, Google created a program in the mold of the Yelp Elite Squad called City Experts. It was intended to accelerate the …

Google+

We're Pleased to Announce Moz Content – A New Product for Content Marketers

<b>Moz Content will be retired on November 21, 2016.</b> After much deliberation, we arrived at the difficult decision to shift away from content marketing …

Digital Marketing

Google: The Next Penguin Update Will Be A Huge Change, Real-Time

As many of you know, we are expecting a Google Penguin update by the end of this year and that update is expected to be the real time version.<p>But …

SEO

Google's John Mueller: Expert Product Descriptions Not Critical For Rankings?

The big holiday shopping season is here and with that, we see a spike of questions around e-commerce site SEO. One question that was asked was about …

SEO

Google To Penalize Sites Using Deceptive Mobile Traffic Networks

Last month, Google warned webmasters against using sneaky mobile redirects, either intentionally or unintentionally.Google’s Search Quality Senior …

SEO

Google: Despite Chatter, There Is No Update To Announce

Over the past 36 hours or so, I've been tracking a level of chatter in the industry around a possible Google update. Some are telling me they are …

SEO

20 Attributes that Influence a Link's Value - Whiteboard Friday

When it comes to the link building process, there’s a lot to keep track of — and that process today is pretty different from what it was a few short …

SEO

View Content From Apps in Google Without Installing Them

Google is making it easier for people to discover and view content that lives exclusively within apps, without even having to have the apps installed …

Google Search Console Search Analytics Data Delayed But Google Is Working On A Fix

Over the past couple of weeks, including this week, the Google Search Console has been having issues keeping the data in the Search Analytics report …

SEO

How To Prep For The Pending Penguin Update & Ensure You’re Penalty Free In 2016

The next Penguin update is coming soon, according to a Google spokesperson. Columnist Erin Everhart outlines what you can do to prepare. The post How …

Search Engines

Google Wants to Allow Site Owners to Update Knowledge Panels

Good news if you have ever suffered from having incorrect information show up in a Google Knowledge Panel in the search results. Google wants to make …

SEO

7 Illustrations of How Topical Links Impact Rankings, in Theory and Practice

As SEOs, we well understand the value links contribute to ranking websites in search results. So much so, it's something we study regularly here at …

SEO

Google's Gary Illyes: Penguin Won't Be Released Unfinished

As many of you know, many are waiting patiently on Google's next Penguin release. We know it is still not ready for prime time and we hope that when …

Google

Can You Now Trust Google To Crawl Ajax Sites?

On October 14, Google announced it no longer recommends the Ajax crawling scheme they published in 2009. Columnist Mark Munroe dives into the …

Google

Facebook’s Oculus Finally Ships First Consumer Product: Samsung Gear VR

Mark Zuckerberg's big bet on virtual reality gets its first test with $99 Samsung headset.<br>Please visit Marketing Land for the full article.

Samsung Gear VR

Facebook & Instagram Now Offering Ads Targeted At Holiday Shoppers

The targeting will be based on people's posting and interaction with posts containing holiday-related keywords.<br>Please visit Marketing Land for the …

Instagram

Twitter kills share counts, hands end of dirty stick to distributors

<b>A couple of months ago, Twitter revealed that it was going to release new-look ‘tweet’ buttons. Nothing seismic about that, until you read the bit</b> …

APIs

The New Google Plus – All About Collections Not About Business

Google Plus has released their new responsive, mobile first design. It indicates a very clear direction for the product with its focus on …

Google Plus

Google Revamps Google+ To Focus On Communities & Collections

Redesign boosts speed and makes it easier for people to share interests on Google's oft-maligned social network.<br>Please visit Marketing Land for the …

Google+

YouTube Shopping Ad Formats Now Available To All AdWords Advertisers

AdWords

Facebook Piloting New Profile Search Feature On Profile Pages

A new feature being tested allows users to search for specific information from a profile quickly and easily!<br>Please visit Marketing Land for the full …

Facebook