411 Locals Newsletter May 30 - June 12 2015

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Google Says Micro-Moments Are The New Path To Purchase

New data shows consumers use mobile devices more often, but in shorter periods of time, to research and buy.

Study: Forget About Average Organic CTRs, They Mean Nothing

Many marketers try to benchmark their organic search performance against industry average click-through rates (CTRs). This turns out to be a …


Q2 2015 Progress Report On Our Product...

<i>By Amotz Maimon, Chief Architect</i><p>At Yahoo, we continue to focus on our key product pillars: search, communications and digital content. Part of that …

Confirmed: Google Capital-Backed Thumbtack Hit With Manual Action For Unnatural Links

Thumbtack's co-founder confirms the company received a Google manual action for links, vows to take the necessary steps to reverse it.

Yes, Now You Can RLSA With GA (With Limitations)

You can now create remarketing lists for search ads with Google Analytics in AdWords, but there are some limitations.

Google Analytics

Thumbtack Apologizes After Google Penalty; Asking For Link Removals From Businesses

This weekend, Google issued a manual action on Thumbtack, a Google Capital backed company, for unnatural links pointing to their web site.<p>I received …

Users Could Soon Start Blocking Mobile Ads On Safari With iOS 9

If adopted, mobile ad blocking could chip away at Google's and other ad networks' mobile ad revenue from iOS devices.<br>Please visit Marketing Land for …


Facebook Now Supports Gifs

Now you can express your emotion and add a little more humor to your Newsfeed… Facebook now supports GIFs.<p>Facebook issued the following statement to …

GIF Animations

Twitter Woos Businesses With Launch Of "Official Partner Program"

Company merges partner programs to create one-stop shop for businesses looking for help with their Twitter strategy and campaigns.

Google Drops Google+ Promotion From Gmail, Search & Other Google Services

Google takes another step away from the days of heavy promotion of the social network on other Google products.

Pinterest Makes Major E-Commerce Push With "Buyable Pins"

Pinterest will give U.S. users the ability to purchase directly on the social discovery network later this month.

Instagram Turns Up The Volume On Its Ad Plans

In the coming months, the visual social network will open ad buying to more businesses and enable Facebook targeting. It also is adding new direct …

YouTube’s First Decade: The Top Ads and the Trends That Define Them

YouTube has just announced the winner of its YouTube Top Ads contest in partnership with The Webby Awards. The contest is part of the celebration of …


Facebook Is Testing "Saved Replies" To Help Pages Manage Customer Service Messages

A small group of Pages have access to a tool that enables businesses to create, save and send canned responses to people asking questions within …

Pushing Place Tips, Facebook Offers Free Bluetooth Beacons To U.S. SMBs

en_US<p>article<p>Facebook is expanding its location-based program to reach walk-in consumers with marketing …

YouTube At 8K Videos (4320p)

This might be considered insane to most people, but YouTube is now supporting 8K video resolution, also known as 4320p. This is an ultra high …


Yahoo and Tumblr Modernize with Searchable GIFs

As Yahoo discontinues features like Maps and Pipes, the search powerhouse continues to modernize with others, such as Tumblr's new GIF-based search …

GIF Animations

Google: YouTube Has Been The Cause Of Declining CPCs This Whole Time

Google executive explains that YouTube has been the cause of negative CPC growth long before last quarter. The post Google: YouTube Has Been The …


Google Brings YouTube Brand Lift Measurement To Mobile, Adds Metrics

en_US<p>article<p>Metrics aim to capture ad impact along the customer …

Tweets Without Hashtags or Mentions Get More Clicks

Want the links in your tweets to get more clicks? A new study suggests you should avoid using hashtags or mentions.<p>After missing Wall Street revenue …

Facebook Partners With Shopify to Launch Its Own 'Buy' Button

It was announced today that Shopify and Facebook are teaming up to launch a ‘Buy’ button that will enable people to buy items found in the news feed …

Twitter Advertisers Can Now Target Categories Of Installed Apps

Company introduces new advertising feature to help app advertisers reach people more inclined to be interested in their apps.

Spotted: Twitter Tests A Richer Location Specific Search Page

Spotted in the wild is a new "place" page that ties in hyperlocal Tweets, accounts and more for a given location.

Google Testing Large Images In Mobile Search Results

Google is caught testing image thumbnails in the mobile search results again. This time on the left side of the snippets description.

Google Indexing URLs With Emoji Characters

Just when you thought the death of emojis in Google has started, it continued to live on but it even got stronger.<p>Cyrus Shepard posted on Google+ an …

Google Plans to Make HTTPS Ranking Signal Stronger

When Google first announced that HTTPS would be a ranking signal, a large number of webmasters jumped on the opportunity to get what was essentially …

Google Panda Update Coming In Upcoming Weeks

Google: We Are Working On Making The Penguin Update Happen Continuously

At SMX, Google says they hope to release a new Penguin update that is updated by itself in the next several months.


Does Google Associate Unlinked Brand Mentions with Brand Sites for Ranking?

John Mueller made an interesting comment in a Google+ hangout a couple of weeks ago regarding whether or not Google is giving any weight to unlinked …