411 Locals Newsletter May 30 - June 12 2015
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New data shows consumers use mobile devices more often, but in shorter periods of time, to research and buy.
Many marketers try to benchmark their organic search performance against industry average click-through rates (CTRs). This turns out to be a …SEO
<i>By Amotz Maimon, Chief Architect</i><p>At Yahoo, we continue to focus on our key product pillars: search, communications and digital content. Part of that …
Thumbtack's co-founder confirms the company received a Google manual action for links, vows to take the necessary steps to reverse it.
You can now create remarketing lists for search ads with Google Analytics in AdWords, but there are some limitations.
This weekend, Google issued a manual action on Thumbtack, a Google Capital backed company, for unnatural links pointing to their web site.<p>I received …SEO
If adopted, mobile ad blocking could chip away at Google's and other ad networks' mobile ad revenue from iOS devices.<br>Please visit Marketing Land for …
Facebook confirmed today the "Newsfeed" now supports GIFS.The post Facebook Now Supports GIFs by @AllieGrayFree appeared first on Search Engine …Search Engines
Company merges partner programs to create one-stop shop for businesses looking for help with their Twitter strategy and campaigns.
Google takes another step away from the days of heavy promotion of the social network on other Google products.
Pinterest will give U.S. users the ability to purchase directly on the social discovery network later this month.
In the coming months, the visual social network will open ad buying to more businesses and enable Facebook targeting. It also is adding new direct …Instagram
YouTube has just announced the winner of its YouTube Top Ads contest in partnership with The Webby Awards. The contest is part of the celebration of …Advertising
A small group of Pages have access to a tool that enables businesses to create, save and send canned responses to people asking questions within …
en_US<p>article<p>Facebook is expanding its location-based program to reach walk-in consumers with marketing …
This might be considered insane to most people, but YouTube is now supporting 8K video resolution, also known as 4320p. This is an ultra high …You Tube
As Yahoo discontinues features like Maps and Pipes, the search powerhouse continues to modernize with others, such as Tumblr's new GIF-based search …
Google executive explains that YouTube has been the cause of negative CPC growth long before last quarter. The post Google: YouTube Has Been The …
en_US<p>article<p>Metrics aim to capture ad impact along the customer …Google
Want the links in your tweets to get more clicks? A new study suggests you should avoid using hashtags or mentions.<p>After missing Wall Street revenue …Social Media Marketing
It was announced today that Shopify and Facebook are teaming up to launch a ‘Buy’ button that will enable people to buy items found in the news feed …Facebook
Company introduces new advertising feature to help app advertisers reach people more inclined to be interested in their apps.
Spotted in the wild is a new "place" page that ties in hyperlocal Tweets, accounts and more for a given location.
Google is caught testing image thumbnails in the mobile search results again. This time on the left side of the snippets description.
Just when you thought the death of emojis in Google has started, it continued to live on but it even got stronger.<p>Cyrus Shepard posted on Google+ an …Google
When Google first announced that HTTPS would be a ranking signal, a large number of webmasters jumped on the opportunity to get what was essentially …
At SMX, Google says they hope to release a new Penguin update that is updated by itself in the next several months.
John Mueller made an interesting comment in a Google+ hangout a couple of weeks ago regarding whether or not Google is giving any weight to unlinked …