411 Locals Newsletter May 2 - 15 2015
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Last year we heard informal statements from several Google employees that mobile search queries would probably overtake desktop queries some time …Google
While it is certainly useful to review organic keyword data in Google Webmaster Tools, it’s not a patch on the level of insightful detail once …SEO
Uber is the latest company to throw its hat in the ring to buy Nokia’s mapping unit HERE. The NY Times reported that the ride-sharing service has …Uber
Last December Google released research that showed 56 percent of online display ads weren't ever seen. This startling finding was generally …Digital Advertising
CodeGuard's "State of the Web Report" found a large majority of its 250,000 SMB sites use WordPress over Joomla, Drupal and others.Small Business
It was roughly one year ago that the “right to be forgotten” (RTBF) was formally established in Europe by the EU Court of Justice in Luxembourg. …Google
en_US<p>article<p>Google says most popular "how-to" searches include home-improvement, beauty and cooking related …Google
Some SEOs have wondered whether Google has different variations of their core search ranking algorithm depending on what country the searcher was …Search Engines
Kathleen from the Google team announced in the Google AdWords Help forums a feature that helps new or existing AdWords advertisers learn how to use …Digital Advertising
Google is expected to begin showing Twitter content in search this month, is this a screen shot of tweets in Google's mobile search results?Google
Rumored for the past several weeks, Google+ has just rolled out a new Google Plus feature – Connections, a feature that allows a G+ persona or page …SEO
A new developer platform will help extend Facebook's Internet.org effort to connect all humans to the internet.Internet of Things
The professionally-focused social media network says 75% of its new members came from outside the US during Q1. The post LinkedIn Reports $638 …
Test for some mobile users gives them the option to override the algorithm to make sure they see posts from their favorite people and Facebook Pages.Facebook
Even without an Apple Watch app, Facebook ad exec says company sees smartwatches and wearables as an advertising venue.
Feature that sends people to a specific place within a mobile application was previously only available on re-engagement ads.Mobile Marketing
Publishers now be able to get detailed information about how readers are interacting with their posts on the career-focused social network.
Flickr released version 4.0 of its mobile and desktop service this week, bringing with it a fleet of new features — not the least of which is its new …Image Search
According to recent reports, Facebook is using its massive index of shared posts to allow users to add links to updates without using search engines …
Optional extra step should help social media professionals avoid accidental tweets to the wrong account.Social Media Marketing
The popular carousel format is now available to advertisers looking to leverage mobile app install ads and mobile engagement ads.Digital Advertising
Today, Facebook announced Instant Articles, a way for publishers to post stories directly on Facebook. We’ve known this would be coming, and there’s …Facebook
The social network adds "Call Now" button, enhancing the local awareness ad program for local businesses.Facebook
Despite reduced organic reach, he says, Facebook Pages remain the strongest platform for distribution and are increasingly serving as landing zones …Facebook
After months of testing, Google has released the new Search Analytics report within Google Webmaster Tools - take it for a deep dive.
A couple weeks ago, Google began showing Emoji characters in desktop search results after years of showing them in the mobile results.<p>Surprise, …Google
Google’s mobile friendly update came and went with a bit of a whimper, rolling out on April 21, 2015, to much fanfare and not much substance.Part of …SEO