411 Locals Newsletter May 2 - 15 2015

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It’s Official: Google Says More Searches Now On Mobile Than On Desktop

Last year we heard informal statements from several Google employees that mobile search queries would probably overtake desktop queries some time …

Google

How To Replace Google’s (Not Provided) Data To Strike SEO Gold

While it is certainly useful to review organic keyword data in Google Webmaster Tools, it’s not a patch on the level of insightful detail once …

SEO

Report: Uber Makes $3 Billion Offer For Nokia’s HERE Maps

Uber is the latest company to throw its hat in the ring to buy Nokia’s mapping unit HERE. The NY Times reported that the ride-sharing service has …

Uber

Apple Confirms Their Web Crawler: Applebot

Siri

Mobile Video Ad Viewability Beats Desktop By 30 Points

Last December Google released research that showed 56 percent of online display ads weren't ever seen. This startling finding was generally …

Mobile

Report: 78.8% Of Site Owners Use WordPress For Content Management

CodeGuard's "State of the Web Report" found a large majority of its 250,000 SMB sites use WordPress over Joomla, Drupal and others.

Content Management

Right-To-Be-Forgotten One Year Later: 70 Percent Of Requests Refused

It was roughly one year ago that the “right to be forgotten” (RTBF) was formally established in Europe by the EU Court of Justice in Luxembourg. …

Privacy

YouTube "How To" Video Searches Up 70%, With Over 100 Million Hours Watched In 2015

en_US<p>article<p>Google says most popular "how-to" searches include home-improvement, beauty and cooking related …

Google Uses Same Search Algo Worldwide But Have Country & Language Boosts

Some SEOs have wondered whether Google has different variations of their core search ranking algorithm depending on what country the searcher was …

Google AdWords Offers Guided Flows Tutorials Or Tours

Kathleen from the Google team announced in the Google AdWords Help forums a feature that helps new or existing AdWords advertisers learn how to use …

Google AdWords

Google Confirms New Experiment With Twitter In Search Results

Google is expected to begin showing Twitter content in search this month, is this a screen shot of tweets in Google's mobile search results?

Google

Google Plus Rolls Out 'Collections' Feature

Rumored for the past several weeks, Google+ has just rolled out a new Google Plus feature – Connections, a feature that allows a G+ persona or page …

SEO

Facebook Reveals The Internet.org Platform - A Framework To Help Connect The Globe

A new developer platform will help extend Facebook's Internet.org effort to connect all humans to the internet.

Facebook

LinkedIn Reports $638 Million In Revenue For Q1 2015, Up 35% YoY

The professionally-focused social media network says 75% of its new members came from outside the US during Q1. The post LinkedIn Reports $638 …

Revenue

Facebook Test Lets Users Pick Which Pages' & Friends' Posts Appear At Top Of News Feed

Test for some mobile users gives them the option to override the algorithm to make sure they see posts from their favorite people and Facebook Pages.

Facebook

Facebook: Smartwatches Are "Absolutely" An Advertising Opportunity

Even without an Apple Watch app, Facebook ad exec says company sees smartwatches and wearables as an advertising venue.

Advertising

Facebook Introduces Deep Linking For Mobile App Install Ads

Feature that sends people to a specific place within a mobile application was previously only available on re-engagement ads.

Apps

LinkedIn Introduces Analytics For Your Posts

Publishers now be able to get detailed information about how readers are interacting with their posts on the career-focused social network.

LinkedIn

New Flickr 4.0 Takes Image Search to a New Level

Flickr released version 4.0 of its mobile and desktop service this week, bringing with it a fleet of new features — not the least of which is its new …

Facebook "Add a Link" Feature to Rival Google

According to recent reports, Facebook is using its massive index of shared posts to allow users to add links to updates without using search engines …

Google

TweetDeck Adds Tweet Confirmation To Help Prevent Social Media Misfires

Optional extra step should help social media professionals avoid accidental tweets to the wrong account.

Social Media Marketing

Carousel Ads Swing Around For Facebook Mobile App Ads

The popular carousel format is now available to advertisers looking to leverage mobile app install ads and mobile engagement ads.

Mobile

Facebook Instant Articles: A Slippery Slope For Google To Do The Same, Hurting The Web?

Today, Facebook announced Instant Articles, a way for publishers to post stories directly on Facebook. We’ve known this would be coming, and there’s …

Digital Media

Facebook Now Lets People Call Businesses From News Feed Ads

The social network adds "Call Now" button, enhancing the local awareness ad program for local businesses.

Facebook

Zuckerberg To SMBs: Facebook Pages Are Still The Best Way To Reach Consumers

Despite reduced organic reach, he says, Facebook Pages remain the strongest platform for distribution and are increasingly serving as landing zones …

Facebook

Google Officially Launches The New Search Analytics Report In Webmaster Tools

After months of testing, Google has released the new Search Analytics report within Google Webmaster Tools - take it for a deep dive.

Analytics

Google Will Drop Emoji's From Search Results So Stop Wasting Your Time 💀

A couple weeks ago, Google began showing Emoji characters in desktop search results after years of showing them in the mobile results.<p>Surprise, …

SEO

Mobilegeddon Is Beginning, Not Ending

Google’s mobile friendly update came and went with a bit of a whimper, rolling out on April 21, 2015, to much fanfare and not much substance.Part of …

SEO

We Tested How Googlebot Crawls Javascript And Here’s What We Learned

TL;DR1. We ran a series of tests that verified Google is able to execute and index JavaScript with a multitude of implementations. We also confirmed …

JavaScript