411 Locals Newsletter May 16-29 2015

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Survey: Consumers Prefer Mobile Browser To Apps For Local Information

In the larger context of Google and now Bing’s Mobile Friendly algorithm updates comes a new consumer survey from SEO firm BrightLocal. The data show …

Report: Calls Have 30 To 50 Percent Conversion Rates, Most Come From Mobile

A call is, generally speaking, a better lead than a click. But how much better is striking: calls have 30 to 50 percent conversion rates while clicks …


Uber Teams Up With Baidu For HERE Maps, Apple Buys More Coherent Navigation

When Nokia announced HERE Maps was for sale it sought to generate interest from multiple buyers to drive the price up. That now appears to be …

Private Equity

Google Asking What Improvements Can Be Made To Search • Power Booked

Saw this survey popup today while doing some searches. I’ve seen this survey before asking about “quality of results” and the relevancy, but this is …

Google Search

We Surveyed 1200 People To Learn How To Increase Email Effectiveness

Email marketing engagement rates range from 1.5 percent to 4.79 percent, according to MailChimp. While the Media and Publishing industry boasts the …


Google's Data Centers Getting Slower At Updating?

WebmasterWorld administrator, Neil Marshall, posted a thread at WebmasterWorld saying he has noticed that Google's efforts to keep many data centers …

The Long Click and the Quality of Search Success

"On the most basic level, Google could see how satisfied users were. To paraphrase Tolstoy, happy users were all the same. The best sign of their …

Research Reveals The Distinct Ways Users Search

Columnist Nathan Safran shares data and insights from a recent study conducted by Blue Nile Research that may change the way you think about keyword …

Most Americans Want More Privacy, Don't Trust Advertisers, Social Media Or Search

The overwhelming majority of Americans want to be able to control their information online and who gets access to it. However, in a wide-ranging and …

Pew Research Center

Data Exposes Scandalously Low Adoption Of Conversion Optimization Tools

If your business was interested in college-bound high school students, I could tell you something about how sophisticated your online competition …

Belgian Watchdog Blasts Facebook For Treating User Data “With Contempt”

Regulator says it will take legal action unless Facebook gives people opt-in options for tracking. Facebook says it complies with EU regulations. The …

Twitter’s Redesigned Search Experience Hits the Web

A redesigned version of Twitter’s search results interface is rolling out to all logged-in web users, according to a report from TechCrunch.<p>In …

Pinterest To Greatly Expand Advertising Solutions This Summer, Including A New Take On Video Ads

After a measured roll-out of Promoted Pins, the social bookmarking network aims to give marketers full-funnel advertising solutions in the coming …


HootSuite Launches Facebook Ads, An Ad Tech Tool For Humans

Social management platform rolls out free feature that suggests the best Facebook posts to promote and automatically optimizes campaigns.

Facebook Ads

The Google-Twitter Deal Goes Live, Giving Tweets Prominent Placement In Google’s Results

The deal between Google and Twitter to bring more tweets into Google’s search results announced earlier this year is finally delivering on its …

14 Examples Of The New Tweets Showing Up In Google Search

The Twitter-Google deal to bring more tweets into Google Search went live today, displaying more tweets in a new and more prominent way on mobile …

Google Search

Google Launches Shopping Ads For YouTube, Integration With Merchant Center


Google Ad Chief: "How Many Of Facebook’s Video Views Are Engaged?”

Google's Sridhar Ramaswamy questions the value of Facebook video given the social network's three-second standard for a view.


Twitter’s Live Video-Streaming App Periscope Hits Android

Twitter today announced Periscope, an app that streams live video directly to your Twitter feed, is available on Android devices. “After a debut on …

Facebook's "Yelp Alternative" Blurs Lines Between Social and Search

Facebook has begun testing a feature that offers reviews from publications like Bon Appetit, Conde Nast Traveler, and the San Francisco Chronicle to …

San Francisco

Facebook Is Testing Reviews From Restaurant Critics In Search & On Pages

In an effort to enhance local place results, professional reviews from five pilot partners will appear when people look for restaurants within the …


First Look: Twitter Upgrades Analytics With Audience Insights

Twitter gives marketers an enhanced tool for understanding their audience on the social network, including demographics, interests, purchasing …


Snapchat CEO Wants To Make It Easier For "Brands To Be Brands," May Offer Self-Serve Ads

en_US<p>article<p>In an interview at the Code Conference, Evan Spiegel says Snapchat has nearly 100 million daily active …


Google's Horowitz: "No, Google Plus Is Not Dead."

"In fact, it’s got more signs of life than it’s had in some time," says Google's vice president of photos, streams and sharing.


Now With Unlimited Storage For Your Photos & Video

As expected Google splits its photo product from Google+ and hopes to do for photo storage with Gmail did for email.

Twitter Launches Auto Amplify To Simplify Creation & Purchase Of Video Clip Ads

en_US<p>article<p>Twitter gives advertisers self-service access to its video clip advertising product, according to a story in …

Another Mass Reduction In Google Rich Snippets?

Over the past couple weeks, I have been seeing more and more webmasters complaining about their rich snippets disappearing from the Google search …

Home Depot

The Quality Update: Google Confirms Changing How Quality Is Assessed, Resulting In Rankings Shake-Up

en_US<p>article<p>Earlier this month, many webmasters noticed significant Google ranking changes. Google has finally confirmed those ranking changes with …

Search Engines

Mobilegeddon A Month Later: Small Business Study Shows.... Nothing Happened

Contributor Conrad Saam shares the results of a small-scale study looking at the impact of Google's mobile friendly update on local law firms.

Small Business