411 Locals Newsletter May 16-29 2015
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In the larger context of Google and now Bing’s Mobile Friendly algorithm updates comes a new consumer survey from SEO firm BrightLocal. The data show …Mobile Marketing
A call is, generally speaking, a better lead than a click. But how much better is striking: calls have 30 to 50 percent conversion rates while clicks …Finance
When Nokia announced HERE Maps was for sale it sought to generate interest from multiple buyers to drive the price up. That now appears to be …Baidu
Saw this survey popup today while doing some searches. I’ve seen this survey before asking about “quality of results” and the relevancy, but this is …
Email marketing engagement rates range from 1.5 percent to 4.79 percent, according to MailChimp. While the Media and Publishing industry boasts the …Marketing
WebmasterWorld administrator, Neil Marshall, posted a thread at WebmasterWorld saying he has noticed that Google's efforts to keep many data centers …
"On the most basic level, Google could see how satisfied users were. To paraphrase Tolstoy, happy users were all the same. The best sign of their …SEO
Columnist Nathan Safran shares data and insights from a recent study conducted by Blue Nile Research that may change the way you think about keyword …
The overwhelming majority of Americans want to be able to control their information online and who gets access to it. However, in a wide-ranging and …Privacy
If your business was interested in college-bound high school students, I could tell you something about how sophisticated your online competition …Analytics
Regulator says it will take legal action unless Facebook gives people opt-in options for tracking. Facebook says it complies with EU regulations. The …
A redesigned version of Twitter’s search results interface is rolling out to all logged-in web users, according to a report from TechCrunch. In …Search Engines
After a measured roll-out of Promoted Pins, the social bookmarking network aims to give marketers full-funnel advertising solutions in the coming …Advertising
Social management platform rolls out free feature that suggests the best Facebook posts to promote and automatically optimizes campaigns.Facebook
The deal between Google and Twitter to bring more tweets into Google’s search results announced earlier this year is finally delivering on its …Google
The Twitter-Google deal to bring more tweets into Google Search went live today, displaying more tweets in a new and more prominent way on mobile …Google
en_US<p>article<p>Retailers can promote related products alongside their YouTube …
Google's Sridhar Ramaswamy questions the value of Facebook video given the social network's three-second standard for a view.Facebook
Twitter today announced Periscope, an app that streams live video directly to your Twitter feed, is available on Android devices. “After a debut on …Search Engines
Facebook has begun testing a feature that offers reviews from publications like Bon Appetit, Conde Nast Traveler, and the San Francisco Chronicle to …
In an effort to enhance local place results, professional reviews from five pilot partners will appear when people look for restaurants within the …Facebook
Twitter gives marketers an enhanced tool for understanding their audience on the social network, including demographics, interests, purchasing …Marketing
en_US<p>article<p>In an interview at the Code Conference, Evan Spiegel says Snapchat has nearly 100 million daily active …
"In fact, it’s got more signs of life than it’s had in some time," says Google's vice president of photos, streams and sharing.
As expected Google splits its photo product from Google+ and hopes to do for photo storage with Gmail did for email.
Twitter gives advertisers self-service access to its video clip advertising product, according to a story in Forbes.Marketing
Over the past couple weeks, I have been seeing more and more webmasters complaining about their rich snippets disappearing from the Google search …
The Quality Update: Google Confirms Changing How Quality Is Assessed, Resulting In Rankings Shake-Up
Earlier this month, many webmasters noticed significant Google ranking changes. Google has finally confirmed those ranking changes with us.
Contributor Conrad Saam shares the results of a small-scale study looking at the impact of Google's mobile friendly update on local law firms.