411 Locals Newsletter May 14 - 27 2016

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Google launches their new mobile-friendly testing tool

ouh_desire / Shutterstock.comGoogle announced they’ve launched their new mobile-friendly testing tool at …

Google

Google Local Image Photos – Let’s Link Anywhere but Your Site

Google invites image spam and pisses off business owners once again. Google, while ostensibly giving business owners control over which images show, …

Google

Yelp Shows Phone Numbers in Local Search Results

Either Yelp or Google – or some combination thereof – has decided your phone number should show up <i>in</i> the search results, rather than just on your …

SEO

Saying a third of mobile searches are local, Google brings “Promoted Pins” to Maps

Google has experimented with ads in Google Maps off and on for years. But in the “mobile first” era, it’s getting much more serious about ads on …

Google

Got spam? Google My Business doesn’t care.

Seeing lots of spammy local listings on Google? It's not just you! Columnist Joy Hawkins notes some of the problems with Google's reinforcement of …

Spam

Google: We May Rank Duplicate Content Across Domains When...

I think this is the last item from the Friday Google+ Google hangout that I have to write about, this one is on duplicate content, copied content …

New Google Test: Third Party Reviews in Search Results

Google has been spotted conducting another one of its tests in the search results; and this one involves third-party review sites<p>Traditionally Google …

Google

Google now displays image thumbnails next to search snippets for food-related queries

Google is now displaying image thumbnails in the main web search results page when you do food-related searches. It seems most searchers are seeing …

Google

Google Search Console now lets you group your sites together with property sets

Google announced that you can now group together multiple properties within the Google Search Console, so you can get aggregate data in the Search …

SEO

Introducing Rich Cards

Update March 28, 2017: <b>Expanding Rich Cards globally</b><br>In 2016, we launched rich cards in the US, creating a new way for site owners to present previews …

SEO

Google Extends Lengths of Title Tags in Mobile Search Results

Coming hot off the heels of last week’s news that Google has increased the widths of title tags and descriptions, is a new report by Jennifer Slegg …

Report: Bye-bye, Twitter “Buy”

The team behind Twitter's "Buy" button has been disbanded, and the company is focused on other programs and features that speak to its core …

Twitter

Facebook expands Audience Network reach beyond just its users — to everyone

All people on Audience Network mobile sites and apps can now be targeted using familiar Facebook parameters.<br>Please visit Marketing Land for the full …

Mobile

New Twitter features can boost brand engagement

On the surface, Twitter is the simplest of social networks. You type out a quick 140 characters, maybe link to something or include an image… and …

Marketing

Instagram building business features to enhance the brand experience

Instagram is giving brands a boost with data-rich features and the ability to promote visuals, among other things.<br>Please visit Marketing Land for the …

Marketing

Twitter, like Facebook, adds old-school elements to its mobile ad network

Twitter is bringing its Twitter Audience Platform mobile ad network to the worldwide web and adding IAB-standardized ads to its portfolio.<br>Please …

Mobile

Instagram’s new analytics give detailed insights

Instagram is testing detailed analytics for marketers, and the result is looking good.<br>Please visit Marketing Land for the full article.

Analytics

Facebook brings its brand-friendly video ads to its ad network

Facebook’s Audience Network is chasing brand budgets with new video ads that mark its first foray onto the desktop web.<br>Please visit Marketing Land …

Marketing

Twitter Removes Names, URL, Images from 140 Count | SEJ

<b>UPDATE:</b> Twitter officially announced May 24 that @names will also not be included in the character count. You also don’t have to add a period before …

Search Engines

Study: smartphone location only accurate to within 93 feet

Bing Local Listings Adds Web Verification

Bing Local now allows you to verify your business listing over the web by answering 5 questions about your business. The new option is under the …

Competitive threats to Google, and what they mean for you

If the majority of your digital marketing is aimed at boosting your rankings on Google search results, contributor Eric Enge contends you might want …

Search Engines

Google says 20 percent of mobile queries are voice searches

Alexander Supertramp / Shutterstock.comEarlier today, Google CEO Sundar Pichai announced during his Google I/O keynote that 20 percent of queries on …

Google

Meet Google assistant: A new search platform, rather than a gadget or an app

Think of it as Google 2.0. Google assistant is Google's search smarts put into anything, no keyboard needed & conversations welcomed. The post Meet …

Google Assistant

Botnet hijacks search results to siphon Google AdSense for Search revenue

A click-fraud bot dubbed Redirector.Paco attacks when users perform searches from Google, Bing and Yahoo. The malware replaces the legitimate results …

SEO

Data provider Acxiom opens up its turnkey marketing analytics environment

Called Acxiom Marketing Analytics Environment or AMAE, it offers the first full integration of the company’s 2014 LiveRamp acquisition.

Android grows its share vs. iOS, Windows in all major markets [Report]

Many Windows Phone users are making the jump to Android in Europe and elsewhere.<br>Please visit Marketing Land for the full article.

Android News

Automattic to offer .blog domain names, WordPress not required