411 Locals Newsletter May 10 - 22 2014

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Why LinkedIn's Publishing Platform May Surprise You!

Why LinkedIn’s Publishing Platform May Surprise You!<p>In a fast moving digital world, standing still is not an option.<p>It means trying new tactics and …

The "Right To Be Forgotten" - EU Court Gives People Ability To Delete Their Google Search Results

The "right to be forgotten": a triumph of individual privacy rights or censorship? It's going to depend on how it plays out in specific …

Bitly Warns About Compromised Accounts, Disconnects Facebook & Twitter For All Users

Bitly, a popular link shortener used by many in the marketing industry, issued a warning late Thursday that accounts may have been compromised. The …

Mobile Devices Drive 66 Percent Of Email Opens -- Report

According to Movable Ink's Q1 2014 US Consumer Device Preference Report email opens continue to migrate away from the desktop, which now represents a …

Mobile

10 Tactics to Improve Blog Readership - Whiteboard Friday

Howdy, Moz fans and welcome to another edition of Whiteboard Friday. This week, we're answering the question, "How can I improve the readership and …

Placeholders in Form Fields Are Harmful

<b>Summary:</b> Placeholder text within a form field makes it difficult for people to remember what information belongs in a field, and to check for and fix …

Google gets take-down requests after European court ruling-source

| SAN FRANCISCO<p>May 14 Google Inc is already getting requests to remove objectionable personal information from its search engine after Europe's top court ruled that subjects have the "right to be forgotten," a source familiar with the matter said on Wednesday.<p>The world's No. 1 Internet search …

136 Tips From SMX London 2014 Day One (#SMX)

SMX London is one of the biggest Search Marketing events in the UK and this year I have had the fantastic opportunity to attend. On Day 1, I have …

Blog

A 5-Step DIY Promotion Guide for Startups to Generate Business Without Google

It’s no secret that I’m a huge fan of search engine traffic, and the strategies that you can use to attract and keep it. But here’s something …

Yahoo7 Australia Drops Ripoff Report From Search Results After Defamation Complaints

Yahoo7, the Australian version of Yahoo, has de-indexed Ripoff Report after receiving "significant complaints" about defamatory content showing in …

Bye, Bye Banner: Emerging Display Formats & What Marketers Need To Know

A renaissance in digital display advertising is underway which will finally put an end to the tyranny of the banner.

Advertising

What if Your Ugly Website is Holding Back Your Marketing Efforts? - Whiteboard Friday

In a way, we often treat our websites like our children. No matter how awful they might be, we rationalize their behavior and tell everyone else how …

Blog

Bid Simulator Now Available For Google Dynamic Search Ads

If you're running Dynamic Search ad campaigns in AdWords, you may have noticed the recent addition of the bid simulator tool. Bid simulator offers …

Report: Chrome The World's Top Browser, Safari Now Second

How things have changed. Chrome is the world's top browser, and Safari is number two. That's according to Shareaholic’s most recent browser share …

How to Calculate the ROI of Your SEO Campaign

When I was running an SEO agency, I realized that companies had one big issue with SEO. <i>They couldn’t figure out if they were losing or making money</i> …

The Most Entertaining Guide to Landing Page Optimization You'll Ever Read

Landing pages rule. Blah.<br>Homepages suck. Blah.<br>Do some A/B testing. Blah.<br>Base your optimization strategy on customer feedback. Blah.<p><b>All of those</b> …

Study: Google Takes The Lead As World's Most Valuable Brand While Apple Drops To #2

After holding the No. 1 spot for three consecutive years, a recent study of the top 100 most valuable global brands revealed Apple now ranks second …

The Beginner's Guide To Keyword Research For Ecommerce

If you're new to the world of ecommerce or online marketing in general, you've likely heard about search engine optimization (SEO). In a world where …

5 New & Improved Twitter Features Marketers Should Use

Last month, Twitter continued to evolve its business as a media, advertising, and social platform to tackle the challenge of connecting every day …

4 Statistics About Pinterest Users You Need to Know [Study]

Since launching its Guided Search function, Pinterest is quickly evolving into a discovery platform.<p>In fact, it’s possible that Pinterest could …

Twitter's New Mute Feature Means Brand Visibility Is No Sure Thing

Brand visibility on Twitter became a bit murky today. Twitter announced the rollout of a new "mute" feature. It lets Twitter users continue to follow …

Report: 92 Percent Of Pinterest Pins Made By Women

Pinterest has a nearly $4 billion valuation. It would be a very likely Yahoo acquisition candidate but for that huge valuation (and its own potential …

Pinterest To Begin Rollout Of Promoted Pins

Today, Pinterest announced they have officially begun a small rollout of the ad units they will be using to monetize their steadily growing social …

Blog

Facebook & Twitter Slide Slightly In Global Usage, While Instagram & Tumblr Soar [Survey]

Although Facebook's perch on top of the global social media landscape remains solid, new survey data from GlobalWebIndex show a slight reduction in …

How to Get Your Business Started on Instagram: 5 Tips

Are you looking for ways to get your business started on Instagram?<p>Do you have an Instagram account, but are unsure how to use it?<p>Instagram is a …

Star This Study: Data Uncovers The Rationale Behind Tweet Favoriting

A study from Advancement of Artificial Intelligence this year took on the task of figuring out how and why Twitter users interact with the favorite …