411 Locals Newsletter March 7 - 20 2015
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en_US<p>article<p>Automated extensions display content from ad landing …
Columnist David Rodnitzky weighs the pros and cons of trusting Google and Facebook with your marketing analytics data.
Gmail Sponsored Promotions: Everything You Need To Know To Succeed At Direct Response With GSP, Part 1
Now that GSPs are available to all advertisers, columnist Susan Waldes shares what she's learned from participating in the lengthy beta. The post …Marketing
New consumer survey data from Thrive Analytics (for the Local Search Association) reflect the emergence of a large and growing mobile user segment …Mobile
More and more often, SERPs are including answers, not just links to answers. Columnist Mark Traphagen recaps an SMX West panel that explores the …
<i>Online security is on everybody's minds these days, so we want to give you updates about various ways Google keeps you safe online. Today, on the</i> …Encryption
Reuters is reporting that Microsoft is getting ready to make Cortana, its digital assistant, available on Android and iOS as an app. This possibility …Microsoft
It almost looks desperate. Google has placed a big, new message above its organic search results that asks — practically begs — Firefox users to make …Google
Early registration begins later this month, but brands that want to register their trademarked names before the general public will pay a hefty price.
Still in beta, the new feature is available only for users signed in to their accounts on a desktop.
Ascend2 Content Marketing Trends Survey also looks at effectiveness and difficulty of using different types of content.
Social media advertising has come a long way in a relatively short period of time. When Facebook launched its first advertising option in May 2005, …Social Media Marketing
The February US search market share numbers are out from comScore. It appears that a portion of the gains that Yahoo made since November as a result …Google
Leading publishers form programmatic ad network to offer premium audience targeting at scale. The post CNN, FT, Guardian And Reuters Combine Ad …Google
Study shows significant lift in ad recall, brand awareness and purchase intent even among people who view video for zero to three seconds.
Email addresses are the high-value currency of exchange on the web, says columnist Jeremy Smith. Why? Because an email address is a lead. And the …Psychology
As marketers, the more data we have the more targeted our messaging can be. Knowing what your audience is saying about topics related to your …
To make up for falling organic reach on Facebook, major brands are shifting their allegiance to the photo-sharing app, report by L2 and Olapic finds.
A new private messaging feature may help Swarm grow from a check-in/gaming app to a full fledged leader in the local social space.
Today, it was announced that Facebook has acquired shopping search engine, The Find, in an effort to improve the social network’s advertising efforts.<p>…
The company is experimenting with hubs for live shows; if you tweet about one, you'll be invited to enter a timeline dedicated to conversation about …
en_US<p>article<p>Available in six different categories, the cards include customized images, titles and …
Visual bookmarking network raises $367 million and is now one of the most highly valued venture-backed firms in the world.
Twitter is experimenting with more welcoming pages for the 500 million logged out users with visit the site every month.
Facebook's SMB chief for North America acknowledges that Facebook has "underinvested" in support for small businesses and says to stay tuned for …
Facebook just announced a major enhancement to its Messenger service that will allow friends to easily and securely send money to each other. This …