411 Locals Newsletter March 7 - 20 2015

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Google Debuts AdWords Dynamic Structured Snippets

en_US<p>article<p>Automated extensions display content from ad landing …

All Your Marketing Data Belongs To Google & Facebook -- Will You Keep It There?

Columnist David Rodnitzky weighs the pros and cons of trusting Google and Facebook with your marketing analytics data.

Gmail Sponsored Promotions: Everything You Need To Know To Succeed At Direct Response With GSP, Part 1

Now that GSPs are available to all advertisers, columnist Susan Waldes shares what she's learned from participating in the lengthy beta. The post …

Marketing

Study: Growing “Mobile Fanatics” Segment Search More, Increasingly Shun PCs

New consumer survey data from Thrive Analytics (for the Local Search Association) reflect the emergence of a large and growing mobile user segment …

United States

The Growth Of Direct Answers: How Should SEOs React?

More and more often, SERPs are including answers, not just links to answers. Columnist Mark Traphagen recaps an SMX West panel that explores the …

Protecting people across the web with Google Safe Browsing

<i>Online security is on everybody's minds these days, so we want to give you updates about various ways Google keeps you safe online. Today, on the</i> …

Google Analytics

Report: Microsoft’s Cortana Coming To iOS, Android This Fall

Reuters is reporting that Microsoft is getting ready to make Cortana, its digital assistant, available on Android and iOS as an app. This possibility …

Microsoft

Google Is Practically Begging Firefox Users To Switch Their Default Search Engine

It almost looks desperate. Google has placed a big, new message above its organic search results that asks — practically begs — Firefox users to make …

Google

Watch Out, Brands: The Controversial .Sucks Domain Is Almost Here

Early registration begins later this month, but brands that want to register their trademarked names before the general public will pay a hefty price.

Bing Tests New "Favorites" Feature That Lets Users Bookmark Images

Still in beta, the new feature is available only for users signed in to their accounts on a desktop.

89 Percent Of Companies Using Content Marketing Say It Works [Survey]

Ascend2 Content Marketing Trends Survey also looks at effectiveness and difficulty of using different types of content.

Why Social Media Advertising Is Set To Explode In The Next 3 Years

Social media advertising has come a long way in a relatively short period of time. When Facebook launched its first advertising option in May 2005, …

Social Media Marketing

Yahoo Loses Market Share As Some Firefox Users Return To Google

The February US search market share numbers are out from comScore. It appears that a portion of the gains that Yahoo made since November as a result …

Google

CNN, FT, Guardian And Reuters Combine Ad Forces Against Google, Facebook

Leading publishers form programmatic ad network to offer premium audience targeting at scale. The post CNN, FT, Guardian And Reuters Combine Ad …

Google

Even Brief Video Views Drive Brand Lift, Facebook-Nielsen Study Finds

Study shows significant lift in ad recall, brand awareness and purchase intent even among people who view video for zero to three seconds.

The Psychology Behind Asking Users For Their Email Address

Email addresses are the high-value currency of exchange on the web, says columnist Jeremy Smith. Why? Because an email address is a lead. And the …

Psychology

Official: Twitter Has Acquired Periscope Streaming Video App

Facebook Introduces Topic Data: Learn What Your Audience Is Discussing

As marketers, the more data we have the more targeted our messaging can be. Knowing what your audience is saying about topics related to your …

Report: Instagram Now Getting More Brand Posts Than Facebook

To make up for falling organic reach on Facebook, major brands are shifting their allegiance to the photo-sharing app, report by L2 and Olapic finds.

Swarm 2.0 Gains Direct Messaging To Help Pollinate A More Social Experience

A new private messaging feature may help Swarm grow from a check-in/gaming app to a full fledged leader in the local social space.

Facebook Acquires Top Shopping Search Engine In Effort To Improve Commerce Ads

Today, it was announced that Facebook has acquired shopping search engine, The Find, in an effort to improve the social network’s advertising efforts.<p>…

YouTube Brands & Creators Can Now Upload 360-Degree Videos

Twitter Accelerates Second-Screen Push With TV Timeline Test

The company is experimenting with hubs for live shows; if you tweet about one, you'll be invited to enter a timeline dedicated to conversation about …

New YouTube "Cards" Will Display On Mobile - Taking Annotations To The Next Level

en_US<p>article<p>Available in six different categories, the cards include customized images, titles and …

With Latest Funding, Pinterest Pins Value At $11 Billion

Visual bookmarking network raises $367 million and is now one of the most highly valued venture-backed firms in the world.

Up Close With Twitter's New Home Page & Topic Area

Twitter is experimenting with more welcoming pages for the 500 million logged out users with visit the site every month.

Marketers Can Now Target Facebook's 92 Million Expats

Facebook To SMB Advertisers: Evolve With Us

Facebook's SMB chief for North America acknowledges that Facebook has "underinvested" in support for small businesses and says to stay tuned for …

Facebook Makes It Possible To Send Money Between Friends

Facebook just announced a major enhancement to its Messenger service that will allow friends to easily and securely send money to each other. This …